Bottom Line
Library is fully sufficient to launch every Q2 SOW deliverable without commissioning new photography. Pruning, climber action, team portraits, and commercial property coverage are deep. Real gaps: storm/emergency imagery, stump-grinding close-ups, dramatic large-tree removal sequences, and video.
Release-form triage: Of the 98 flagged photos, ~50 are current Sperry team in branded uniforms (likely covered if employment doc has media-use clause), 25 are in
2022/Staff photos/Former Emps (high risk — quarantine), and ~27 have customers in frame (high risk — need explicit signed releases before any client-facing use). Hard-blockers are roughly 52 photos, not 98.Sample of the Library
First 12 thumbnails. Open the visual browser to filter all 289 by subject, service, campaign fit, quality, and more.
Coverage by Q2 SOW Deliverable
| Deliverable | Eligible | Web-Hero | Status |
|---|---|---|---|
| Email #1 Spring Is Here | 74 | 25 | Good |
| Email #2 Why Now Matters | 74 | 25 | Good |
| Email #4 Customer Proof | 46 | 16 | Good |
| Email #5 Slots Filling Up | 0 | 0 | Missing |
| Email #6 Hidden Risks | 30 | 16 | Good |
| Email #10 Tree Removal | 25 | 6 | Good |
| Email #11 Q3 Booking | 3 | 3 | Thin |
| Meta ads — static | 47 | 39 | Good |
| Meta ads — vertical | 39 | 25 | Good |
| Meta retargeting | 52 | 33 | Good |
| Phase Zero — Homepage hero | 46 | 45 | Good |
| Phase Zero — Services hub | 109 | 40 | Good |
| Phase Zero — Estimate page | 80 | 56 | Good |
| Phase Zero — Before/after gallery | 1 | 1 | Thin |
| Residential LP | 91 | 52 | Good |
| Commercial LP | 44 | 22 | Good |
| Hazard LP | 41 | 25 | Good |
| Club Welcome (4 emails) | 91 | 42 | Good |
| Lead Warming (3 emails) | 139 | 68 | Good |
| Sperry Story / About | 146 | 56 | Good |
| Owner / Team About section | 136 | 51 | Good |
Library Strengths
Action coverage
84 crew-at-work shots + 21 climbers in trees = 105 action photos. Deep pool for Spring Pruning, Meta ads, and the services hub.
Team / portraits
101 individual + 26 team portraits. Strong inventory for Sperry Story, Club Welcome sequence, and About sections — pending former-employee filter.
Pruning service
66 pruning-categorized images across multiple seasons — anchors the entire 11-email Spring Pruning calendar.
Commercial coverage
33 commercial/HOA photos plus a dedicated Commercial photos 3.25.21 folder. Enough to seed a credible commercial landing page.
Gaps to Plug Before Q3
- Storm / emergency / hazard imagery — almost zero. Email #6 "Hidden Risks in Your Yard" and the hazard landing page need urgency cues. Plan a staged or post-storm shoot before fall.
- Stump grinding — 10 photos, thin. Commission close-ups with branded equipment in frame.
- Tree removal — dramatic large-tree action — 20 photos. Workable but lean. Email #10 (Summer Spotlight: Tree Removal) needs 8+ strong shots; library is right at the edge.
- Video — only 9 video files (all 2020). Meta Reels and Stories will benefit from 5–10 fresh vertical clips.
- Customer faces — only 3 photos with customer face visible, all needing releases. Effectively zero customer-face content available without legal cleanup.
- Aging risk — library is 4–6 years old. Brand graphics and uniforms may have evolved. Plan a brand-refresh shoot in Q3.
Recommended Actions
- This week — triage releases. Confirm which current team members have a usable release on file. Quarantine the entire
Former Empsfolder (40 photos) until releases are verified. This is the single biggest blocker on usability. - Q2 (Apr–Jun) — proceed with what we have. Library is sufficient for the 11-email Spring Pruning calendar, Meta paid creative, and Phase Zero design comps. No external photography needed.
- Before Q3 launch — half-day commissioned shoot. Targets: storm/hazard scenarios, dramatic large-tree removal sequences, stump-grinding close-ups, 1–2 commercial/HOA establishing shots, refreshed 2026 team portraits with explicit usage releases.
- Establish video pipeline. Phone-shot vertical clips during routine jobs, organized monthly. Even unedited, this fuels Reels, Stories, and ad creative the library currently can't.
- Adopt the index as a workflow tool. Every future campaign brief should pull candidates from the master spreadsheet via campaign_fit tag — no more guessing or duplicate effort.
Subject & Service Distribution
Subject Type
| Subject | Count |
|---|---|
| individual_portrait | 101 |
| crew_at_work | 84 |
| team_portrait | 26 |
| climber_in_tree | 21 |
| tight_detail | 11 |
| action_shot | 9 |
| scenery_tree | 9 |
| branded_vehicle | 7 |
| equipment_only | 6 |
| garden_landscape | 4 |
| customer_property | 4 |
| ground_crew | 3 |
| signage | 2 |
| other | 1 |
| owner_or_team_portrait | 1 |
Service Category
| Service | Count |
|---|---|
| none | 133 |
| pruning | 66 |
| hazard_assessment | 26 |
| removal | 20 |
| plant_healthcare | 18 |
| multiple | 13 |
| stump_grinding | 10 |
| planting | 2 |
| cabling | 1 |
Photos by Source Folder
| Folder | Count |
|---|---|
| May 2020 | 122 |
| Staff photos/Former Emps | 40 |
| June 2020 | 30 |
| Aug 2020 | 29 |
| Commercial photos 3.25.21 | 26 |
| Staff photos | 24 |
| Aug 20 Grassroots garden/photos | 18 |
Asset Routes
| Route | What it serves |
|---|---|
/ | This findings page |
/browser | Visual filterable browser (all 289 with thumbnails) |
/shortlists | Campaign shortlists per Q2 SOW deliverable |
/gap | Gap report (HTML) |
/master.xlsx | Full spreadsheet download |
/master.json | Full structured records (JSON) |
/inventory.csv | Inventory CSV |
/thumbnails/img_NNNN.jpg | Individual thumbnails (800px) |
/list | JSON listing of every asset in R2 |