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The composition centers the community garden identity over the Sperry brand.", "caption_suggestion": "Giving back to the community we call home", "flags": [ "distracting_background", "mixed_branding" ], "fitness_score": 3 }, { "id": "img_0017", "filename": "KLP_5191.jpg", "rel_path": "2020/Aug 20 Grassroots garden/photos/KLP_5191.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 20 Grassroots garden/photos/KLP_5191.jpg", "year_folder": "2020", "subfolder": "Aug 20 Grassroots garden/photos", "size_bytes": 10318981, "size_mb": 9.84, "type": "image", "ext": ".jpg", "width": 5235, "height": 3490, "orientation": "landscape", "megapixels": 18.3, "date_taken": "2020:08:08 10:24:15", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0017.jpg", "subject_primary": "garden_landscape", "subject_notes": "Bokeh foreground of pink dahlia flowers with vegetable garden and small outbuilding in background, no people or crew visible", "service_category": "planting", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [], "composition": "landscape_hero", "text_overlay_room": [ "top", "right" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "social_post_general", "spring_pruning_email", "lead_warming_proof" ], "description": "Pink dahlia flowers fill the left foreground in soft focus, with a productive vegetable garden stretching to a small outbuilding in the background. No crew or brand elements are visible.", "caption_suggestion": "A well-tended property starts from the ground up", "flags": [ "distracting_background" ], "fitness_score": 3 }, { "id": "img_0018", "filename": "KLP_5194.jpg", "rel_path": "2020/Aug 20 Grassroots garden/photos/KLP_5194.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 20 Grassroots garden/photos/KLP_5194.jpg", "year_folder": "2020", "subfolder": "Aug 20 Grassroots garden/photos", "size_bytes": 9841310, "size_mb": 9.39, "type": "image", "ext": ".jpg", "width": 5759, "height": 2131, "orientation": "landscape", "megapixels": 12.3, "date_taken": "2020:08:08 10:24:25", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0018.jpg", "subject_primary": "garden_landscape", "subject_notes": "Community garden path flanked by tall sunflowers and vegetable beds, single crew member in orange walking mid-distance, residential structures in background", "service_category": "plant_healthcare", "property_type": "public_park", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "social_post_general", "sperry_story_about_page", "lead_warming_proof" ], "description": "A crew member in an orange Sperry uniform walks a path through a community garden lined with tall sunflowers and vegetable plantings. The scene conveys care for outdoor green spaces.", "caption_suggestion": "We care for more than trees \u2014 we care for the whole landscape", "flags": [ "distracting_background" ], "fitness_score": 4 }, { "id": "img_0019", "filename": "KLPP4605.jpg", "rel_path": "2020/Aug 2020/KLPP4605.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4605.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 3730701, "size_mb": 3.56, "type": "image", "ext": ".jpg", "width": 3860, "height": 2399, "orientation": "landscape", "megapixels": 9.3, "date_taken": "2020:08:04 07:59:48", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0019.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young male team member in olive Sperry Tree Care polo, three-quarter portrait, natural tree canopy background, relaxed expression", "service_category": "none", "property_type": "na", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "left", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof", "customer_proof_email" ], "description": "A young male team member in an olive Sperry Tree Care branded polo is photographed in a three-quarter portrait against a soft natural tree canopy background. Expression is relaxed and approachable.", "caption_suggestion": "People who take pride in the work they do", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0020", "filename": "KLPP4606.jpg", "rel_path": "2020/Aug 2020/KLPP4606.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4606.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 5001208, "size_mb": 4.77, "type": "image", "ext": ".jpg", "width": 3792, "height": 2917, "orientation": "landscape", "megapixels": 11.1, "date_taken": "2020:08:04 07:59:54", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0020.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same young male team member as img_0019, slightly tighter crop, same olive Sperry polo, natural background, strong eye contact", "service_category": "none", "property_type": "na", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "left", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof" ], "description": "A tighter portrait of the same young male Sperry team member in a branded olive polo, with a soft natural tree canopy background. Clean composition with strong eye contact.", "caption_suggestion": "The crew you want showing up on your property", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0021", "filename": "KLPP4607.jpg", "rel_path": "2020/Aug 2020/KLPP4607.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4607.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 4097537, "size_mb": 3.91, "type": "image", "ext": ".jpg", "width": 4241, "height": 2562, "orientation": "landscape", "megapixels": 10.9, "date_taken": "2020:08:04 08:00:26", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0021.jpg", "subject_primary": "individual_portrait", "subject_notes": "Older male in wide-brim hat and dark green Sperry Tree Care polo, beaded necklace, warm smile, natural background \u2014 likely owner or senior arborist", "service_category": "none", "property_type": "na", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "left", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof", "customer_proof_email", "referral_ask_email" ], "description": "A senior male team member or owner wears a wide-brim hat and dark green Sperry Tree Care polo with a distinctive beaded necklace. His warm smile and outdoor backdrop convey experience and approachability.", "caption_suggestion": "Decades of experience, one tree at a time", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0022", "filename": "KLPP4609.jpg", "rel_path": "2020/Aug 2020/KLPP4609.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4609.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 5291935, "size_mb": 5.05, "type": "image", "ext": ".jpg", "width": 4771, "height": 2920, "orientation": "landscape", "megapixels": 13.9, "date_taken": "2020:08:04 08:00:37", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0022.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same older male from img_0021, slightly different angle, same wide-brim hat and dark green Sperry polo, natural canopy background", "service_category": "none", "property_type": "na", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "left", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "customer_proof_email" ], "description": "A second portrait angle of the same senior Sperry team member in wide-brim hat and branded dark green polo, set against a lush summer tree canopy. The expression is confident and genuine.", "caption_suggestion": "ISA certified and ready to assess your trees today", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0023", "filename": "KLPP4611.jpg", "rel_path": "2020/Aug 2020/KLPP4611.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4611.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 3632862, "size_mb": 3.46, "type": "image", "ext": ".jpg", "width": 3650, "height": 2390, "orientation": "landscape", "megapixels": 8.7, "date_taken": "2020:08:04 08:01:50", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0023.jpg", "subject_primary": "individual_portrait", "subject_notes": "Bearded male team member in olive Sperry Tree Care polo, natural garden background with bokeh, direct gaze, shorter beard portrait", "service_category": "none", "property_type": "na", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "left", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "customer_proof_email" ], "description": "A bearded male Sperry team member in an olive branded polo looks directly into the camera against a soft garden background. The portrait has good depth of field and natural light.", "caption_suggestion": "You will always know the name and face behind the work", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0024", "filename": "KLPP4612.jpg", "rel_path": "2020/Aug 2020/KLPP4612.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4612.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 4758094, "size_mb": 4.54, "type": "image", "ext": ".jpg", "width": 4425, "height": 2462, "orientation": "landscape", "megapixels": 10.9, "date_taken": "2020:08:04 08:01:54", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0024.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same bearded male as img_0023, slightly wider angle, olive Sperry polo, garden background, focus marginally softer", "service_category": "none", "property_type": "na", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "left", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "social_post_general" ], "description": "A second portrait of the same bearded Sperry team member in an olive polo, taken at a slightly wider angle with a garden background. Focus is marginally softer than the companion shot.", "caption_suggestion": "Real people, real expertise \u2014 every job, every time", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0025", "filename": "KLPP4613.jpg", "rel_path": "2020/Aug 2020/KLPP4613.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4613.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 7136840, "size_mb": 6.81, "type": "image", "ext": ".jpg", "width": 5747, "height": 3457, "orientation": "landscape", "megapixels": 19.9, "date_taken": "2020:08:04 08:02:31", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0025.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member in branded Sperry Tree Care dark green button-up shirt and branded cap, standing under tree canopy in lush garden setting, relaxed confident pose, slight smile.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof", "social_post_general", "homepage_hero", "residential_lp" ], "description": "Confident crew member in full Sperry Tree Care branded uniform stands under a mature tree canopy in a well-kept residential garden. Warm summer light and lush green backdrop convey professionalism and a genuine connection to the craft.", "caption_suggestion": "Real crew, real expertise \u2014 this is who shows up at your property.", "flags": [], "fitness_score": 8 }, { "id": "img_0026", "filename": "KLPP4614.jpg", "rel_path": "2020/Aug 2020/KLPP4614.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4614.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 7551448, "size_mb": 7.2, "type": "image", "ext": ".jpg", "width": 5732, "height": 3690, "orientation": "landscape", "megapixels": 21.2, "date_taken": "2020:08:04 08:02:39", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0026.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same male crew member as img_0025, slightly wider smile, same branded uniform and cap, same garden backdrop \u2014 alternate expression from same shoot.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof", "social_post_general", "residential_lp" ], "description": "Warmer, more approachable expression than the companion shot \u2014 same crew member and branded uniform, broader smile lending a friendlier tone. Pairs well with img_0025 as an A/B variant for portrait use.", "caption_suggestion": "Experienced hands, familiar face \u2014 Sperry shows up ready to work.", "flags": [], "fitness_score": 8 }, { "id": "img_0027", "filename": "KLPP4616.jpg", "rel_path": "2020/Aug 2020/KLPP4616.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4616.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 3761932, "size_mb": 3.59, "type": "image", "ext": ".jpg", "width": 3407, "height": 2321, "orientation": "landscape", "megapixels": 7.9, "date_taken": "2020:08:04 08:03:06", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0027.jpg", "subject_primary": "individual_portrait", "subject_notes": "Older male (likely owner or senior arborist) with white beard, wide-brim field hat, and branded Sperry Tree Care polo shirt, standing under tree canopy in garden. Experienced, authoritative presence.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof", "homepage_hero", "residential_lp", "commercial_lp", "hazard_landing_page" ], "description": "Senior arborist or owner in branded field attire projects deep experience and calm authority under a mature tree canopy. The wide-brim hat and confident stance read immediately as a specialist who has spent decades in the field.", "caption_suggestion": "Decades of experience, standing right in your yard.", "flags": [], "fitness_score": 9 }, { "id": "img_0028", "filename": "KLPP4618.jpg", "rel_path": "2020/Aug 2020/KLPP4618.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4618.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 4729436, "size_mb": 4.51, "type": "image", "ext": ".jpg", "width": 3858, "height": 2660, "orientation": "landscape", "megapixels": 10.3, "date_taken": "2020:08:04 08:03:14", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0028.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same senior arborist/owner as img_0027, slightly wider framing showing more of the garden backdrop, hands visible and relaxed in front. Alternate expression \u2014 warmer, more open smile.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof", "homepage_hero", "residential_lp", "commercial_lp" ], "description": "Wider, warmer variant of the senior arborist portrait \u2014 hands relaxed in front, open smile, garden more visible in background. Strong for about-page storytelling and trust-building sequences where approachability matters as much as authority.", "caption_suggestion": "The guy who wrote your tree's care plan is happy to explain it.", "flags": [], "fitness_score": 9 }, { "id": "img_0029", "filename": "KLPP4627.jpg", "rel_path": "2020/Aug 2020/KLPP4627.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4627.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 13300504, "size_mb": 12.68, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:08:04 08:07:41", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0029.jpg", "subject_primary": "team_portrait", "subject_notes": "Six-person crew posed on stone wall in residential garden setting \u2014 all wearing masks (COVID-era). Branded Sperry Tree Care uniforms visible on most. Mix of standing and seated. Relaxed group pose.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Full six-person crew posed together on a stone garden wall, all masked \u2014 a candid time-stamp of COVID-era operations that will read as dated to most viewers. Good team energy and uniform visibility, but masks limit face-forward trust building.", "caption_suggestion": "The full crew \u2014 every job backed by people who give a damn.", "flags": [ "dated_aesthetic" ], "fitness_score": 4 }, { "id": "img_0030", "filename": "KLPP4632.jpg", "rel_path": "2020/Aug 2020/KLPP4632.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4632.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 13428028, "size_mb": 12.81, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:08:04 08:08:34", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0030.jpg", "subject_primary": "team_portrait", "subject_notes": "Same six-person crew on same stone wall, no masks \u2014 warmer expressions visible, mix of branded green shirts and tan/khaki field gear. Owner/senior arborist identifiable center-front. Lush garden and tree backdrop.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "homepage_hero", "residential_lp", "commercial_lp", "social_post_general", "lead_warming_proof" ], "description": "Full crew without masks \u2014 six professionals posed on a stone wall in a mature garden, expressions relaxed and confident. The owner anchors the front-center and the green uniforms give cohesive brand presence. Strong team-story asset.", "caption_suggestion": "Six people who know exactly what your trees need.", "flags": [], "fitness_score": 8 }, { "id": "img_0031", "filename": "KLPP4633.jpg", "rel_path": "2020/Aug 2020/KLPP4633.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4633.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 12329865, "size_mb": 11.76, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:08:04 08:11:35", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0031.jpg", "subject_primary": "team_portrait", "subject_notes": "Same six-person crew, same stone wall setting \u2014 slightly different posing arrangement. Still no masks. Very similar to img_0030 and img_0032.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Third variant from the same crew group portrait session \u2014 marginally different arrangement from img_0030 and img_0032. Suitable as a backup or social rotation, but img_0030 is the stronger primary from this sequence.", "caption_suggestion": "This crew has been taking care of Pacific NW trees for years.", "flags": [], "fitness_score": 6 }, { "id": "img_0032", "filename": "KLPP4634.jpg", "rel_path": "2020/Aug 2020/KLPP4634.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4634.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 14682638, "size_mb": 14.0, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:08:04 08:11:52", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0032.jpg", "subject_primary": "team_portrait", "subject_notes": "Same six-person crew, same stone wall, no masks \u2014 nearly identical composition to img_0031 with subtle pose variation. One of several bracket shots from this session.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Fourth bracket from the team portrait session \u2014 slight pose variation from img_0031. Redundant when img_0030 is available but useful as a social rotation asset to avoid creative repetition across a campaign.", "caption_suggestion": "Consistent crew, consistent results \u2014 every season.", "flags": [], "fitness_score": 5 }, { "id": "img_0033", "filename": "KLPP4635.jpg", "rel_path": "2020/Aug 2020/KLPP4635.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4635.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 15308277, "size_mb": 14.6, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:08:04 08:11:55", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0033.jpg", "subject_primary": "team_portrait", "subject_notes": "Same six-person crew, same stone wall, no masks \u2014 yet another bracket from the same session. Crew members have shifted slightly again. Very similar to img_0031 and img_0032.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Fifth bracket from the team portrait session, very close to img_0031 and img_0032 in composition. Archive value only unless the library needs maximum social rotation variety.", "caption_suggestion": "The team behind every Sperry job, start to finish.", "flags": [], "fitness_score": 5 }, { "id": "img_0034", "filename": "KLPP4636.jpg", "rel_path": "2020/Aug 2020/KLPP4636.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4636.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 7573527, "size_mb": 7.22, "type": "image", "ext": ".jpg", "width": 5645, "height": 3374, "orientation": "landscape", "megapixels": 19.0, "date_taken": "2020:08:04 08:13:45", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0034.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member (same individual as img_0025/0026) in branded Sperry Tree Care dark green shirt and cap, standing in lush garden with climbing vine in background. Warm late-afternoon light. Full-length crop.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof", "homepage_hero", "residential_lp", "social_post_general", "meta_ad_vertical" ], "description": "Same crew member photographed in a different garden spot with trailing vines creating depth and a warm, inviting atmosphere. Late-afternoon quality light gives this shot a distinctly warmer, more personal feel than the earlier matching portraits.", "caption_suggestion": "This is the person who will show up, assess, and deliver.", "flags": [], "fitness_score": 9 }, { "id": "img_0035", "filename": "KLPP4637.jpg", "rel_path": "2020/Aug 2020/KLPP4637.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4637.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 9089405, "size_mb": 8.67, "type": "image", "ext": ".jpg", "width": 5492, "height": 3661, "orientation": "landscape", "megapixels": 20.1, "date_taken": "2020:08:04 08:13:55", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0035.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same crew member, same vine-backdrop garden location, slightly wider framing \u2014 full figure visible including khaki pants. Relaxed stance, confident expression. Alternate from img_0034 session.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof", "residential_lp", "social_post_general", "meta_ad_vertical" ], "description": "Full-figure alternate of the vine-backdrop portrait \u2014 the wider crop shows the complete uniform and confident posture. Good for layouts that need visible feet or a full-length treatment in a sidebar or landing page column.", "caption_suggestion": "Uniformed, trained, and ready \u2014 that's the Sperry standard.", "flags": [], "fitness_score": 8 }, { "id": "img_0036", "filename": "KLPP4639.jpg", "rel_path": "2020/Aug 2020/KLPP4639.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4639.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 9218447, "size_mb": 8.79, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:08:04 08:14:17", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0036.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same crew member, same vine-backdrop location \u2014 this variant features crew member holding a white hard hat at his side, adding a clear professional safety signal. Same warm late-afternoon lighting.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform", "ppe_helmet", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof", "homepage_hero", "residential_lp", "commercial_lp", "hazard_landing_page", "meta_ad_vertical", "social_post_general", "retargeting_creative" ], "description": "Best of the vine-backdrop portrait series \u2014 the crew member holds a hard hat at his side, adding a concrete safety signal that elevates trust beyond the uniform alone. Strong multi-channel asset with excellent lighting and clear brand visibility.", "caption_suggestion": "Certified, equipped, and ready before the first branch comes down.", "flags": [], "fitness_score": 9 }, { "id": "img_0037", "filename": "KLPP4640.jpg", "rel_path": "2020/Aug 2020/KLPP4640.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4640.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 7025807, "size_mb": 6.7, "type": "image", "ext": ".jpg", "width": 5760, "height": 3169, "orientation": "landscape", "megapixels": 18.3, "date_taken": "2020:08:04 08:14:24", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0037.jpg", "subject_primary": "individual_portrait", "subject_notes": "Owner or lead arborist in branded Sperry Tree Care jacket, posed confidently in front of lush green foliage. Clean, professional portrait with warm natural light.", "service_category": "none", "property_type": "ambiguous", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "homepage_hero", "sperry_story_about_page", "owner_team_about", "estimate_page_trust", "lead_warming_proof", "club_welcome_brand", "residential_lp", "commercial_lp", "social_post_general" ], "description": "A clean, confident portrait of the owner/lead arborist in a branded Sperry Tree Care jacket against a lush summer canopy. Excellent light and sharp focus make this a strong face-of-the-brand asset.", "caption_suggestion": "You know who's showing up before the truck even stops.", "flags": [ "needs_release_form" ], "fitness_score": 9 }, { "id": "img_0038", "filename": "KLPP4644.jpg", "rel_path": "2020/Aug 2020/KLPP4644.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4644.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 7276002, "size_mb": 6.94, "type": "image", "ext": ".jpg", "width": 5610, "height": 3740, "orientation": "landscape", "megapixels": 21.0, "date_taken": "2020:08:04 08:15:06", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0038.jpg", "subject_primary": "crew_at_work", "subject_notes": "Arborist in branded cap and jacket inspecting foliage closely with hands \u2014 likely plant health assessment or pruning evaluation at a residential property.", "service_category": "plant_healthcare", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "left", "top" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "spring_pruning_email", "hidden_risks_email", "services_hub_card", "residential_lp", "lead_warming_proof", "social_post_general", "meta_ad_static", "hazard_landing_page" ], "description": "An arborist examines shrub foliage in detail at a residential property, conveying hands-on expertise and careful plant health inspection. Red barn visible in the soft background adds Pacific NW character.", "caption_suggestion": "We look closer so you don't miss what matters.", "flags": [], "fitness_score": 8 }, { "id": "img_0039", "filename": "KLPP4646.jpg", "rel_path": "2020/Aug 2020/KLPP4646.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4646.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 6060291, "size_mb": 5.78, "type": "image", "ext": ".jpg", "width": 5304, "height": 3040, "orientation": "landscape", "megapixels": 16.1, "date_taken": "2020:08:04 08:15:06", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0039.jpg", "subject_primary": "crew_at_work", "subject_notes": "Tighter crop of same arborist inspecting foliage \u2014 very similar to img_0038 but slightly different framing and expression. Likely same sequence.", "service_category": "plant_healthcare", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "left", "top" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "spring_pruning_email", "services_hub_card", "social_post_general", "lead_warming_proof" ], "description": "A near-duplicate of img_0038 with a slightly tighter crop and different expression \u2014 arborist examining shrub up close. Strong supporting shot but redundant if img_0038 is selected.", "caption_suggestion": "Every branch gets looked at. That's just how we work.", "flags": [], "fitness_score": 6 }, { "id": "img_0040", "filename": "KLPP4648.jpg", "rel_path": "2020/Aug 2020/KLPP4648.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4648.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 9652939, "size_mb": 9.21, "type": "image", "ext": ".jpg", "width": 5308, "height": 3539, "orientation": "landscape", "megapixels": 18.8, "date_taken": "2020:08:04 08:15:57", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0040.jpg", "subject_primary": "individual_portrait", "subject_notes": "Owner/arborist smiling and leaning on a ladder propped against a fruit tree in a residential yard. Relaxed, approachable posture \u2014 ladder and wheelbarrow visible as props indicating job site context.", "service_category": "pruning", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "left", "top" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "spring_pruning_email", "homepage_hero", "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "residential_lp", "social_post_general", "meta_ad_static", "lead_warming_proof" ], "description": "The arborist leans on a ladder next to a mature fruit tree, smiling in a residential backyard \u2014 relaxed competence that humanizes the brand. Fall leaf drop in background adds seasonal relevance.", "caption_suggestion": "Been climbing trees since before it was a job title.", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0041", "filename": "KLPP4652.jpg", "rel_path": "2020/Aug 2020/KLPP4652.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4652.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 8159194, "size_mb": 7.78, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:08:04 08:16:30", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0041.jpg", "subject_primary": "individual_portrait", "subject_notes": "Owner/arborist leaning confidently against ladder in a residential yard, hand on hip, smiling. Wheelbarrow and orchard setting visible in background \u2014 similar scene to img_0040 but different pose.", "service_category": "pruning", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "meta_ad_vertical", "lead_warming_proof" ], "description": "A confident, approachable pose of the arborist at a ladder in a fall residential orchard setting \u2014 strong personality shot but similar framing to img_0040, making it a secondary pick from this sequence.", "caption_suggestion": "Ready to work. Ask us anything before we start.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0042", "filename": "KLPP4657.jpg", "rel_path": "2020/Aug 2020/KLPP4657.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/Aug 2020/KLPP4657.jpg", "year_folder": "2020", "subfolder": "Aug 2020", "size_bytes": 8544331, "size_mb": 8.15, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:08:04 08:17:10", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0042.jpg", "subject_primary": "crew_at_work", "subject_notes": "Arborist in branded jacket and cap looking up into tree canopy \u2014 classic hazard assessment posture, scanning for deadwood or structural issues. Residential setting with dappled light.", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom", "left" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "hidden_risks_email", "hazard_landing_page", "services_hub_card", "residential_lp", "meta_ad_static", "meta_ad_vertical", "social_post_general", "lead_warming_proof", "retargeting_creative" ], "description": "An arborist looks upward into the canopy with focused attention \u2014 a textbook hazard assessment moment that communicates professional diligence without a word. Sperry branding is visible on the jacket.", "caption_suggestion": "You don't see what we see. 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Strong fit for hazard assessment or consultation funnel.", "caption_suggestion": "When you know what you're looking for, the tree tells you everything.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0058", "filename": "KLPP0535.jpg", "rel_path": "2020/June 2020/KLPP0535.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0535.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 9163525, "size_mb": 8.74, "type": "image", "ext": ".jpg", "width": 5100, "height": 2935, "orientation": "landscape", "megapixels": 15.0, "date_taken": "2020:06:02 06:56:18", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0058.jpg", "subject_primary": "tight_detail", "subject_notes": "Close-up of a hand gently touching/inspecting delicate Japanese maple foliage \u2014 intimate, knowledgeable gesture with fall color foliage backlit against sky.", "service_category": "plant_healthcare", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [], "composition": "tight_detail", "text_overlay_room": [ "bottom", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "services_hub_card", "social_post_general", "lead_warming_proof" ], "description": "Hand gently examining fall-colored Japanese maple foliage \u2014 the touch communicates care and diagnostic attentiveness. Works as a softer, more contemplative image in plant healthcare or email header contexts.", "caption_suggestion": "Healthy foliage doesn't happen by luck. It takes trained eyes.", "flags": [], "fitness_score": 6 }, { "id": "img_0059", "filename": "KLPP0560.jpg", "rel_path": "2020/June 2020/KLPP0560.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0560.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 6183554, "size_mb": 5.9, "type": "image", "ext": ".jpg", "width": 5201, "height": 3286, "orientation": "landscape", "megapixels": 17.1, "date_taken": "2020:06:02 06:59:30", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0059.jpg", "subject_primary": "crew_at_work", "subject_notes": "Close-up of hand using pruning shears on a photinia or similar shrub with bright red-orange new growth against blue sky \u2014 clean, colorful action detail shot.", "service_category": "pruning", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "bottom", "left" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "services_hub_card", "homepage_hero", "meta_ad_static", "social_post_general", "retargeting_creative" ], "description": "Bright red-orange new growth being pruned against a vivid blue sky \u2014 strong color contrast and clean composition make this one of the most graphic, ad-ready shots in the batch. Works well at small sizes.", "caption_suggestion": "Right timing, right cut. That's what keeps a plant thriving.", "flags": [], "fitness_score": 9 }, { "id": "img_0060", "filename": "KLPP0570.jpg", "rel_path": "2020/June 2020/KLPP0570.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0570.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 9061698, "size_mb": 8.64, "type": "image", "ext": ".jpg", "width": 5440, "height": 3128, "orientation": "landscape", "megapixels": 17.0, "date_taken": "2020:06:02 06:59:57", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0060.jpg", "subject_primary": "crew_at_work", "subject_notes": "Bearded arborist (close-up, face visible) actively pruning red-leafed photinia or similar plant with blue sky background \u2014 confident, skilled craftsman vibe.", "service_category": "pruning", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "bottom", "left" ], "quality": "social_only", "lighting": "excellent", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "sperry_story_about_page", "owner_team_about", "services_hub_card", "social_post_general", "meta_ad_static" ], "description": "Close-up of a skilled arborist actively pruning against a blue sky \u2014 the man's face and focused expression convey deep craft knowledge. Strong personality-forward image for team or about-page use.", "caption_suggestion": "This is what decades of hands-on tree work looks like.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0061", "filename": "KLPP0573.jpg", "rel_path": "2020/June 2020/KLPP0573.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0573.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 8315370, "size_mb": 7.93, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:06:02 07:00:19", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0061.jpg", "subject_primary": "tight_detail", "subject_notes": "Extreme close-up of a weathered hand using red-handled bypass pruners on a dense shrub with small white/green flower clusters. No face visible. Strong craft emphasis.", "service_category": "pruning", "property_type": "ambiguous", "season_cue": "summer_full", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "left" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "services_hub_card", "meta_ad_static", "social_post_general", "residential_lp", "lead_warming_proof" ], "description": "Tight macro shot of an arborist's hand making a precise cut with bypass pruners on a flowering shrub. The weathered hand and sharp tool communicate experience and attention to detail.", "caption_suggestion": "Precision matters. Every cut is intentional out here.", "flags": [], "fitness_score": 8 }, { "id": "img_0062", "filename": "KLPP0577.jpg", "rel_path": "2020/June 2020/KLPP0577.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0577.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 9843149, "size_mb": 9.39, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:06:02 07:00:31", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0062.jpg", "subject_primary": "action_shot", "subject_notes": "Hand gripping red bypass pruners positioned against a photinia or pieris shrub with red new growth and white flower clusters against bright blue sky. Strong color contrast.", "service_category": "pruning", "property_type": "ambiguous", "season_cue": "spring_bloom", "trust_signals": [ "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "homepage_hero", "meta_ad_vertical", "meta_ad_static", "services_hub_card", "residential_lp", "social_post_general" ], "description": "Vibrant portrait-oriented shot of pruning shears against red-tipped new growth with a clear blue sky backdrop. The composition and color palette are campaign-ready with strong seasonal energy.", "caption_suggestion": "Spring growth waits for no one. We stay ahead of it.", "flags": [], "fitness_score": 9 }, { "id": "img_0063", "filename": "KLPP0605.jpg", "rel_path": "2020/June 2020/KLPP0605.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0605.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 6050151, "size_mb": 5.77, "type": "image", "ext": ".jpg", "width": 4652, "height": 3101, "orientation": "landscape", "megapixels": 14.4, "date_taken": "2020:06:02 07:02:02", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0063.jpg", "subject_primary": "action_shot", "subject_notes": "Two hands cupping a pink spirea or similar flowering shrub bloom while bypass pruners make a cut. Soft bokeh background of more blooms. Delicate and crafted feel.", "service_category": "pruning", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "services_hub_card", "social_post_general", "residential_lp" ], "description": "Close-up of careful hand-pruning on a blooming pink shrub, with one hand cradling the flower cluster as the other cuts. Communicates gentleness and plant stewardship.", "caption_suggestion": "Good pruning keeps the plant healthy, not just tidy.", "flags": [ "distracting_background" ], "fitness_score": 6 }, { "id": "img_0064", "filename": "KLPP0614.jpg", "rel_path": "2020/June 2020/KLPP0614.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0614.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 9034428, "size_mb": 8.62, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:06:02 07:03:33", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0064.jpg", "subject_primary": "action_shot", "subject_notes": "Two hands using a hand saw to cut through a branch inside a tangled shrub canopy. Leaves and white blooms visible. Dappled shade lighting. Mid-action cut in dense growth.", "service_category": "pruning", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "right" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "hidden_risks_email", "services_hub_card", "social_post_general" ], "description": "Hands at work with a hand saw removing a branch from within a dense flowering shrub. The image conveys the technical, hands-on nature of proper structural pruning.", "caption_suggestion": "Sometimes the right cut is the one nobody sees from outside.", "flags": [ "distracting_background" ], "fitness_score": 5 }, { "id": "img_0065", "filename": "KLPP0616.jpg", "rel_path": "2020/June 2020/KLPP0616.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0616.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 6120497, "size_mb": 5.84, "type": "image", "ext": ".jpg", "width": 4845, "height": 3231, "orientation": "landscape", "megapixels": 15.7, "date_taken": "2020:06:02 07:04:11", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0065.jpg", "subject_primary": "scenery_tree", "subject_notes": "No people. Close-up of white double-petaled blooms on a deutzia or similar ornamental shrub. Soft bokeh green background. Pure plant health visual.", "service_category": "plant_healthcare", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [], "composition": "tight_detail", "text_overlay_room": [ "top", "bottom", "left", "right" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "services_hub_card", "social_post_general", "residential_lp" ], "description": "Soft close-up image of white blooms on a healthy ornamental shrub with natural bokeh background. Works as a supporting visual for plant healthcare or seasonal pruning messaging.", "caption_suggestion": "Healthy plants don't happen by accident. This is the result.", "flags": [], "fitness_score": 5 }, { "id": "img_0066", "filename": "KLPP0620.jpg", "rel_path": "2020/June 2020/KLPP0620.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0620.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 5270745, "size_mb": 5.03, "type": "image", "ext": ".jpg", "width": 4117, "height": 3063, "orientation": "landscape", "megapixels": 12.6, "date_taken": "2020:06:02 07:04:20", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0066.jpg", "subject_primary": "crew_at_work", "subject_notes": "One hand (no face) holding a cluster of white deutzia blooms against a full shrub background. Plant health showcase with human presence. Conveys stewardship and care.", "service_category": "plant_healthcare", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "services_hub_card", "social_post_general", "residential_lp", "lead_warming_proof" ], "description": "A hand gently holds a spray of white blossoms from a healthy flowering shrub, with the full canopy behind. Strong visual metaphor for expert plant care and seasonal stewardship.", "caption_suggestion": "We know what healthy looks like. This is it.", "flags": [], "fitness_score": 6 }, { "id": "img_0067", "filename": "KLPP0624.jpg", "rel_path": "2020/June 2020/KLPP0624.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0624.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 6946442, "size_mb": 6.62, "type": "image", "ext": ".jpg", "width": 5759, "height": 3167, "orientation": "landscape", "megapixels": 18.2, "date_taken": "2020:06:02 07:08:14", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0067.jpg", "subject_primary": "scenery_tree", "subject_notes": "No people. Macro of red-tipped new growth on a photinia (Red Robin) or pieris against dark bokeh background. Vivid red against deep green \u2014 strong seasonal color pop.", "service_category": "plant_healthcare", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [], "composition": "tight_detail", "text_overlay_room": [ "top", "bottom", "left", "right" ], "quality": "social_only", "lighting": "excellent", "focus": "sharp", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "services_hub_card", "social_post_general" ], "description": "Vivid macro of bright red new growth tips on a photinia or pieris shrub against a dark blurred background. High-impact color; useful as a seasonal accent or supporting image.", "caption_suggestion": "New growth means the plant is thriving. We help get it there.", "flags": [], "fitness_score": 5 }, { "id": "img_0068", "filename": "KLPP0632-2.jpg", "rel_path": "2020/June 2020/KLPP0632-2.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0632-2.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 26922287, "size_mb": 25.68, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "", "camera_make": "", "camera_model": "", "has_gps": "no", "thumbnail": "thumbnails/img_0068.jpg", "subject_primary": "scenery_tree", "subject_notes": "No people. Wide shot looking up into the canopy of a mature Japanese maple showing spectacular fall color \u2014 orange, red, yellow against green conifers and blue sky. Twisted trunk structure prominent.", "service_category": "pruning", "property_type": "residential", "season_cue": "fall", "trust_signals": [], "composition": "landscape_hero", "text_overlay_room": [ "bottom", "left" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "homepage_hero", "services_hub_card", "meta_ad_static", "social_post_general", "residential_lp", "sperry_story_about_page" ], "description": "Dramatic upward-looking composition into the canopy of a mature Japanese maple at peak fall color, with twisted branching structure clearly visible. Immediately communicates high-value ornamental tree expertise.", "caption_suggestion": "These trees take decades to shape. We know how to protect them.", "flags": [], "fitness_score": 9 }, { "id": "img_0069", "filename": "KLPP0653.jpg", "rel_path": "2020/June 2020/KLPP0653.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0653.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 18863148, "size_mb": 17.99, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:06:02 07:11:12", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0069.jpg", "subject_primary": "crew_at_work", "subject_notes": "Male arborist (hat, work clothes, no PPE helmet visible) standing among lower branches of a large Japanese maple at peak fall color, appearing to assess or work the canopy. Low-angle shot. Face partially visible.", "service_category": "pruning", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "bottom", "right" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "homepage_hero", "services_hub_card", "meta_ad_static", "residential_lp", "sperry_story_about_page", "owner_team_about", "social_post_general", "lead_warming_proof" ], "description": "An arborist stands within the spreading canopy of a mature Japanese maple at peak fall color, studying the branch structure. Communicates expertise, presence, and deep familiarity with ornamental trees.", "caption_suggestion": "Reading a tree takes years of practice. We've put them in.", "flags": [ "needs_release_form" ], "fitness_score": 9 }, { "id": "img_0070", "filename": "KLPP0663-2.jpg", "rel_path": "2020/June 2020/KLPP0663-2.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0663-2.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 25176400, "size_mb": 24.01, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "", "camera_make": "", "camera_model": "", "has_gps": "no", "thumbnail": "thumbnails/img_0070.jpg", "subject_primary": "crew_at_work", "subject_notes": "Same male arborist as img_0069, clearly visible from low angle, wearing hat and face mask, standing confidently among the main scaffold branches of the Japanese maple at fall peak. Full face visible with mask.", "service_category": "pruning", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "low", "campaign_fit": [ "homepage_hero", "owner_team_about", "sperry_story_about_page", "meta_ad_vertical", "meta_ad_static", "residential_lp", "lead_warming_proof", "retargeting_creative", "social_post_general" ], "description": "Low-angle portrait of the arborist standing in the main structure of a Japanese maple at fall color peak, mask on, calm and at home in the canopy. Strong owner/operator trust image with excellent natural drama.", "caption_suggestion": "This is where we do our best work \u2014 inside the canopy.", "flags": [ "needs_release_form" ], "fitness_score": 9 }, { "id": "img_0071", "filename": "KLPP0671-2.jpg", "rel_path": "2020/June 2020/KLPP0671-2.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0671-2.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 20575851, "size_mb": 19.62, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "", "camera_make": "", "camera_model": "", "has_gps": "no", "thumbnail": "thumbnails/img_0071.jpg", "subject_primary": "crew_at_work", "subject_notes": "Same arborist (hat, work clothes, face mask) partially obscured by the sweeping fall canopy of a very large Japanese maple. Wide shot \u2014 tree dominates the frame, figure secondary and partially hidden by foliage.", "service_category": "pruning", "property_type": "residential", "season_cue": "fall", "trust_signals": [], "composition": "landscape_hero", "text_overlay_room": [ "bottom", "left" ], "quality": "web_hero", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "homepage_hero", "services_hub_card", "meta_ad_static", "social_post_general", "residential_lp", "sperry_story_about_page" ], "description": "Wide environmental shot of a massive Japanese maple at fall color peak, with the arborist partially visible beneath its sweeping canopy. Conveys the scale and beauty of the ornamental trees Sperry works with.", "caption_suggestion": "Some trees take a full team and a lot of respect to care for.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0072", "filename": "KLPP0683.jpg", "rel_path": "2020/June 2020/KLPP0683.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0683.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 8312843, "size_mb": 7.93, "type": "image", "ext": ".jpg", "width": 4597, "height": 2761, "orientation": "landscape", "megapixels": 12.7, "date_taken": "2020:06:02 07:14:53", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0072.jpg", "subject_primary": "scenery_tree", "subject_notes": "No people. Side-lit landscape of a weeping conifer (likely weeping Alaskan cedar or similar) cascading over a moss-covered surface, with a Japanese maple foreground at fall color. Rich texture and shadow play.", "service_category": "plant_healthcare", "property_type": "residential", "season_cue": "fall", "trust_signals": [], "composition": "landscape_hero", "text_overlay_room": [ "top", "right" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "services_hub_card", "social_post_general", "residential_lp", "sperry_story_about_page" ], "description": "Atmospheric landscape of a weeping conifer cascading over a mossy surface beside a Japanese maple in fall color. Rich texture and side lighting create visual depth; best as a supporting or accent image.", "caption_suggestion": "The right plant in the right place \u2014 and maintained that way.", "flags": [ "distracting_background" ], "fitness_score": 5 }, { "id": "img_0073", "filename": "KLPP0691-2.jpg", "rel_path": "2020/June 2020/KLPP0691-2.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0691-2.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 20855138, "size_mb": 19.89, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "", "camera_make": "", "camera_model": "", "has_gps": "no", "thumbnail": "thumbnails/img_0073.jpg", "subject_primary": "scenery_tree", "subject_notes": "Low-angle shot looking up through the gnarled, spreading branches of a large mature tree with sunlight flaring through the canopy. No people or equipment visible.", "service_category": "none", "property_type": "ambiguous", "season_cue": "summer_full", "trust_signals": [], "composition": "landscape_hero", "text_overlay_room": [ "bottom", "left" ], "quality": "social_only", "lighting": "harsh", "focus": "acceptable", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "social_post_general", "sperry_story_about_page", "hazard_landing_page" ], "description": "A dramatic low-angle view through the twisted limbs of a mature specimen tree with direct sun flaring through the canopy. Strong atmospheric image but lens flare and contrast make it unsuitable for web hero use.", "caption_suggestion": "Every tree tells a story. We know how to read them.", "flags": [ "distracting_background" ], "fitness_score": 5 }, { "id": "img_0074", "filename": "KLPP0693.jpg", "rel_path": "2020/June 2020/KLPP0693.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0693.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 6843619, "size_mb": 6.53, "type": "image", "ext": ".jpg", "width": 3840, "height": 5760, "orientation": "portrait", "megapixels": 22.1, "date_taken": "2020:06:02 07:17:12", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0074.jpg", "subject_primary": "garden_landscape", "subject_notes": "Tight macro shot of a single vibrant crimson rose in full bloom against dark foliage. No crew, equipment, or branding visible.", "service_category": "plant_healthcare", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "social_post_general", "residential_lp" ], "description": "Close-up of a single deep-red rose in peak bloom with beautifully soft background bokeh. Evocative of plant health and landscape care but carries no direct arborist trust signals.", "caption_suggestion": "Healthy plants start with the right care every season.", "flags": [], "fitness_score": 5 }, { "id": "img_0075", "filename": "KLPP0700.jpg", "rel_path": "2020/June 2020/KLPP0700.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0700.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 8394527, "size_mb": 8.01, "type": "image", "ext": ".jpg", "width": 4971, "height": 3082, "orientation": "landscape", "megapixels": 15.3, "date_taken": "2020:06:02 07:20:26", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0075.jpg", "subject_primary": "branded_vehicle", "subject_notes": "One crew member in work clothes standing beside a white Sperry Tree Care pickup truck loaded with cut brush in a residential driveway. Sperry logo and phone number clearly legible on truck door.", "service_category": "pruning", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_truck", "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "spring_pruning_email", "removal_email", "meta_ad_static", "services_hub_card", "lead_warming_proof", "residential_lp", "retargeting_creative" ], "description": "Crew member and branded Sperry pickup loaded with brush debris at a residential property, showing a completed pruning or removal job in progress. Branding is prominent but overall image is slightly flat due to overcast-to-mixed lighting.", "caption_suggestion": "Job done right. Your yard, cleaned up and clear.", "flags": [], "fitness_score": 6 }, { "id": "img_0076", "filename": "KLPP0715.jpg", "rel_path": "2020/June 2020/KLPP0715.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0715.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 10694957, "size_mb": 10.2, "type": "image", "ext": ".jpg", "width": 5104, "height": 3403, "orientation": "landscape", "megapixels": 17.4, "date_taken": "2020:06:02 07:21:27", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0076.jpg", "subject_primary": "crew_at_work", "subject_notes": "Crew member standing on top of a fully loaded Sperry Tree Care pickup truck bed, compacting cut brush with a tool. Strong action pose with Sperry logo and phone number visible on door.", "service_category": "pruning", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_truck", "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "spring_pruning_email", "removal_email", "meta_ad_static", "homepage_hero", "services_hub_card", "lead_warming_proof", "residential_lp", "retargeting_creative", "social_post_general" ], "description": "A crew member works on top of a loaded truck bed managing debris, with the Sperry Tree Care branded truck prominently in frame against a residential backdrop. Good light, strong action, and clear branding make this a versatile asset.", "caption_suggestion": "We haul it all. You get your yard back.", "flags": [], "fitness_score": 7 }, { "id": "img_0077", "filename": "KLPP0737.jpg", "rel_path": "2020/June 2020/KLPP0737.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/June 2020/KLPP0737.jpg", "year_folder": "2020", "subfolder": "June 2020", "size_bytes": 13311267, "size_mb": 12.69, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:06:02 07:22:20", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0077.jpg", "subject_primary": "crew_at_work", "subject_notes": "Crew member loading or managing brush debris on a Sperry Tree Care pickup truck on a residential street. Both Sperry logos visible. Residential trees and road in background.", "service_category": "pruning", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_truck", "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "harsh", "focus": "acceptable", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "spring_pruning_email", "removal_email", "services_hub_card", "meta_ad_static", "residential_lp", "social_post_general" ], "description": "Crew member actively managing cut brush in the truck bed on a residential street, with Sperry branding clearly visible on both door panels. Harsh midday sun creates shadows that reduce image polish.", "caption_suggestion": "Efficient crews, clean sites. That is the Sperry standard.", "flags": [], "fitness_score": 5 }, { "id": "img_0078", "filename": "KLPP9009.jpg", "rel_path": "2020/May 2020/KLPP9009.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9009.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 10525358, "size_mb": 10.04, "type": "image", "ext": ".jpg", "width": 5701, "height": 3801, "orientation": "landscape", "megapixels": 21.7, "date_taken": "2020:05:21 06:47:03", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0078.jpg", "subject_primary": "team_portrait", "subject_notes": "Full crew of approximately 11 people in branded Sperry Tree Care jackets (gray with orange accents) lined up in front of a fleet of white Sperry work trucks. Overcast light, slightly formal posture.", "service_category": "none", "property_type": "na", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform", "branded_truck", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "club_welcome_brand", "sperry_story_about_page", "homepage_hero", "estimate_page_trust", "lead_warming_proof", "customer_proof_email", "referral_ask_email" ], "description": "The full Sperry Tree Care crew stands together in front of their branded truck fleet, all wearing matching company jackets. Soft overcast light is even and flattering \u2014 this is the team-trust image the brand needs.", "caption_suggestion": "The crew behind every job. Certified, experienced, and local.", "flags": [], "fitness_score": 8 }, { "id": "img_0079", "filename": "KLPP9011.jpg", "rel_path": "2020/May 2020/KLPP9011.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9011.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 10085613, "size_mb": 9.62, "type": "image", "ext": ".jpg", "width": 5503, "height": 3669, "orientation": "landscape", "megapixels": 20.2, "date_taken": "2020:05:21 06:47:14", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0079.jpg", "subject_primary": "team_portrait", "subject_notes": "Same crew lineup as img_0078, slightly different framing \u2014 crew is more compressed and the two end members are partially cut off. Overcast light, branded uniforms and trucks visible.", "service_category": "none", "property_type": "na", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform", "branded_truck" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "club_welcome_brand", "social_post_general", "lead_warming_proof" ], "description": "Second take of the full crew portrait; framing is slightly tighter and a couple of end crew members are cut at the frame edge, making it secondary to img_0078 for hero use.", "caption_suggestion": "Local crew, full fleet. Ready for whatever your trees need.", "flags": [], "fitness_score": 6 }, { "id": "img_0080", "filename": "KLPP9012.jpg", "rel_path": "2020/May 2020/KLPP9012.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9012.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6902432, "size_mb": 6.58, "type": "image", "ext": ".jpg", "width": 5604, "height": 2784, "orientation": "landscape", "megapixels": 15.6, "date_taken": "2020:05:21 06:47:29", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0080.jpg", "subject_primary": "team_portrait", "subject_notes": "Same full crew lineup in front of trucks, this time with several crew members waving and giving thumbs up. More candid and energetic feel vs. the formal lineup shots.", "service_category": "none", "property_type": "na", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform", "branded_truck" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "social_post_general", "club_welcome_brand", "referral_ask_email", "owner_team_about" ], "description": "Energetic candid of the crew waving and giving thumbs up in front of the Sperry fleet \u2014 less polished than the formal lineup but shows personality and approachability well.", "caption_suggestion": "Good people, good work. That is who shows up at your door.", "flags": [], "fitness_score": 6 }, { "id": "img_0081", "filename": "KLPP9016.jpg", "rel_path": "2020/May 2020/KLPP9016.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9016.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 5709690, "size_mb": 5.45, "type": "image", "ext": ".jpg", "width": 5579, "height": 2983, "orientation": "landscape", "megapixels": 16.6, "date_taken": "2020:05:21 06:51:02", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0081.jpg", "subject_primary": "individual_portrait", "subject_notes": "Smiling male crew member or owner in a branded Sperry Tree Care gray jacket with orange logo, outdoors against green foliage background. Friendly, direct expression.", "service_category": "none", "property_type": "na", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "customer_proof_email", "club_welcome_brand", "meta_ad_vertical" ], "description": "Clean individual portrait of a smiling crew member in branded Sperry jacket against natural green foliage. Warm, approachable expression; good for building personal trust in email and paid social.", "caption_suggestion": "You will know your arborist by name before we start.", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0082", "filename": "KLPP9018.jpg", "rel_path": "2020/May 2020/KLPP9018.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9018.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7495261, "size_mb": 7.15, "type": "image", "ext": ".jpg", "width": 5723, "height": 3453, "orientation": "landscape", "megapixels": 19.8, "date_taken": "2020:05:21 06:51:24", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0082.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same individual as img_0081, slightly different angle and framing \u2014 more of the jacket logo visible. Subject is smiling directly at camera, green foliage background.", "service_category": "none", "property_type": "na", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "meta_ad_vertical", "club_welcome_brand" ], "description": "Second take of the same crew member portrait \u2014 marginally better brand logo visibility than img_0081, equally strong expression. Strong alternate or A/B test for the same placements.", "caption_suggestion": "Certified arborist. Straight answer before any work begins.", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0083", "filename": "KLPP9021.jpg", "rel_path": "2020/May 2020/KLPP9021.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9021.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6316128, "size_mb": 6.02, "type": "image", "ext": ".jpg", "width": 5051, "height": 3240, "orientation": "landscape", "megapixels": 16.4, "date_taken": "2020:05:21 06:52:17", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0083.jpg", "subject_primary": "individual_portrait", "subject_notes": "Older male in a gray branded jacket (partially visible Sperry logo) carrying a backpack, outdoors against green foliage. More serious, experienced expression. Likely owner or senior arborist.", "service_category": "none", "property_type": "na", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "low", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "hazard_landing_page", "meta_ad_vertical" ], "description": "Portrait of a senior crew member or owner conveying experience and calm authority; the backpack and slightly side-turned posture add authenticity. Strong candidate for the owner-story or about-page context.", "caption_suggestion": "Decades of work in the field. You can see it in the approach.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0084", "filename": "KLPP9025.jpg", "rel_path": "2020/May 2020/KLPP9025.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9025.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6363155, "size_mb": 6.07, "type": "image", "ext": ".jpg", "width": 5622, "height": 3111, "orientation": "landscape", "megapixels": 17.5, "date_taken": "2020:05:21 06:53:02", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0084.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young male in branded Sperry Tree Care gray jacket and Sperry-branded white cap, smiling naturally. Green foliage background. Cap and jacket logo both visible \u2014 highest brand visibility in the portrait set.", "service_category": "none", "property_type": "na", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "club_welcome_brand", "meta_ad_vertical", "customer_proof_email", "referral_ask_email" ], "description": "Clean portrait with the highest brand mark exposure of the individual shots \u2014 both jacket logo and branded cap in frame. Genuine smile and confident posture make this a strong multi-use trust asset.", "caption_suggestion": "Trained, certified, and proud of the work. Meet the team.", "flags": [ "needs_release_form" ], "fitness_score": 9 }, { "id": "img_0085", "filename": "KLPP9028.jpg", "rel_path": "2020/May 2020/KLPP9028.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9028.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 5342503, "size_mb": 5.1, "type": "image", "ext": ".jpg", "width": 5088, "height": 2909, "orientation": "landscape", "megapixels": 14.8, "date_taken": "2020:05:21 06:53:38", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0085.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young male crew member in branded Sperry Tree Care gray zip jacket and dark beanie, smiling, photographed against lush green foliage background.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general", "lead_warming_proof" ], "description": "Clean individual headshot of a young crew member in branded Sperry Tree Care jacket, set against a soft green foliage background. Professional and approachable \u2014 works well for team/about-page contexts.", "caption_suggestion": "Good people doing good work \u2014 that's what we're built on.", "flags": [], "fitness_score": 6 }, { "id": "img_0086", "filename": "KLPP9029.jpg", "rel_path": "2020/May 2020/KLPP9029.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9029.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6557516, "size_mb": 6.25, "type": "image", "ext": ".jpg", "width": 5743, "height": 3198, "orientation": "landscape", "megapixels": 18.4, "date_taken": "2020:05:21 06:54:03", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0086.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male team member \u2014 likely owner or senior staff \u2014 in branded Sperry Tree Care gray zip jacket, confident smile, green foliage background. Strong, clean headshot.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "lead_warming_proof", "estimate_page_trust", "social_post_general" ], "description": "Strong individual portrait of a senior team member or owner in branded jacket \u2014 confident, approachable expression with clean bokeh foliage background. Best headshot in the set for leadership representation.", "caption_suggestion": "You know who's showing up before we pull in the driveway.", "flags": [], "fitness_score": 8 }, { "id": "img_0087", "filename": "KLPP9034.jpg", "rel_path": "2020/May 2020/KLPP9034.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9034.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6244109, "size_mb": 5.95, "type": "image", "ext": ".jpg", "width": 5760, "height": 3264, "orientation": "landscape", "megapixels": 18.8, "date_taken": "2020:05:21 06:54:50", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0087.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member with beard in branded Sperry Tree Care gray jacket, relaxed confident smile, green foliage background.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general", "lead_warming_proof" ], "description": "Solid individual headshot of a bearded crew member in branded Sperry jacket against green foliage. Approachable and professional, suitable for team introductions.", "caption_suggestion": "The crew you trust showing up ready every single time.", "flags": [], "fitness_score": 6 }, { "id": "img_0088", "filename": "KLPP9038.jpg", "rel_path": "2020/May 2020/KLPP9038.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9038.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6178896, "size_mb": 5.89, "type": "image", "ext": ".jpg", "width": 5633, "height": 3320, "orientation": "landscape", "megapixels": 18.7, "date_taken": "2020:05:21 06:55:22", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0088.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member with goatee in branded Sperry Tree Care gray jacket with orange shirt visible underneath, green foliage background.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general", "lead_warming_proof" ], "description": "Clean headshot of a crew member in branded gray jacket with orange undershirt, consistent with Sperry brand palette. Good for team/about-page use.", "caption_suggestion": "Real professionals, real results \u2014 meet the Sperry crew.", "flags": [], "fitness_score": 6 }, { "id": "img_0089", "filename": "KLPP9042.jpg", "rel_path": "2020/May 2020/KLPP9042.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9042.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6073345, "size_mb": 5.79, "type": "image", "ext": ".jpg", "width": 5178, "height": 3072, "orientation": "landscape", "megapixels": 15.9, "date_taken": "2020:05:21 06:56:04", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0089.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member in branded orange Sperry Tree Care t-shirt and gray jacket, big open smile, green leafy background with log visible.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general", "lead_warming_proof", "referral_ask_email" ], "description": "Energetic individual portrait with branded orange Sperry t-shirt prominently visible \u2014 high brand visibility and warm personality. Good for social and team content.", "caption_suggestion": "Passion for trees, pride in the work \u2014 that's the standard.", "flags": [], "fitness_score": 7 }, { "id": "img_0090", "filename": "KLPP9044.jpg", "rel_path": "2020/May 2020/KLPP9044.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9044.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6271455, "size_mb": 5.98, "type": "image", "ext": ".jpg", "width": 5461, "height": 3010, "orientation": "landscape", "megapixels": 16.4, "date_taken": "2020:05:21 06:56:37", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0090.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member with long hair in branded orange Sperry Tree Care t-shirt, relaxed smile, green foliage background.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general", "lead_warming_proof" ], "description": "Individual portrait of crew member in branded orange Sperry t-shirt, approachable expression, clean foliage background. Works well for team culture content.", "caption_suggestion": "We hire people who care about trees as much as you do.", "flags": [], "fitness_score": 6 }, { "id": "img_0091", "filename": "KLPP9045.jpg", "rel_path": "2020/May 2020/KLPP9045.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9045.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7611398, "size_mb": 7.26, "type": "image", "ext": ".jpg", "width": 5612, "height": 3375, "orientation": "landscape", "megapixels": 18.9, "date_taken": "2020:05:21 06:56:47", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0091.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same crew member as img_0090, slightly different framing \u2014 tighter crop, more centered, orange Sperry Tree Care t-shirt logo more visible.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "lead_warming_proof" ], "description": "Tighter alternate crop of the same crew member in orange Sperry t-shirt \u2014 logo more prominent than img_0090. Use one or the other; this variant is better for square/social formats.", "caption_suggestion": "Our crew knows trees \u2014 and they show up ready to work.", "flags": [], "fitness_score": 6 }, { "id": "img_0092", "filename": "KLPP9048.jpg", "rel_path": "2020/May 2020/KLPP9048.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9048.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6181550, "size_mb": 5.9, "type": "image", "ext": ".jpg", "width": 5283, "height": 2693, "orientation": "landscape", "megapixels": 14.2, "date_taken": "2020:05:21 06:57:25", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0092.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member in tan/khaki vest over green shirt with light-colored cap, no visible Sperry branding \u2014 possibly a subcontractor or arborist consultant.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "none", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Individual portrait of a crew member in non-branded vest and cap \u2014 clean and professional but lacks Sperry brand identity. Limit use to team/about contexts where other images carry the branding.", "caption_suggestion": "Years of hands-on experience behind every call we make.", "flags": [ "mixed_branding" ], "fitness_score": 5 }, { "id": "img_0093", "filename": "KLPP9049.jpg", "rel_path": "2020/May 2020/KLPP9049.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9049.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 5574231, "size_mb": 5.32, "type": "image", "ext": ".jpg", "width": 5159, "height": 3113, "orientation": "landscape", "megapixels": 16.1, "date_taken": "2020:05:21 06:57:34", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0093.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member in branded dark green Sperry Tree Care button-up work shirt, clean professional headshot, green foliage background.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "club_welcome_brand", "social_post_general" ], "description": "Strong headshot of a crew member in a branded dark green Sperry Tree Care work shirt \u2014 polished, professional, and on-brand. One of the cleaner portraits in the batch.", "caption_suggestion": "Certified, insured, and ready when you need us most.", "flags": [], "fitness_score": 8 }, { "id": "img_0094", "filename": "KLPP9052.jpg", "rel_path": "2020/May 2020/KLPP9052.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9052.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 5776438, "size_mb": 5.51, "type": "image", "ext": ".jpg", "width": 5496, "height": 3117, "orientation": "landscape", "megapixels": 17.1, "date_taken": "2020:05:21 06:58:05", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0094.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male team member \u2014 likely owner or senior leadership \u2014 in branded Sperry Tree Care gray jacket with ISA patch or logo badge visible on chest, broad confident smile, green foliage background.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform", "isa_visible" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "hazard_landing_page", "residential_lp", "commercial_lp", "club_welcome_brand", "social_post_general" ], "description": "Best leadership portrait in the batch \u2014 confident, warm expression, ISA badge visible on branded jacket, clean background. Strong trust signal for estimate page, about page, and landing pages.", "caption_suggestion": "ISA-certified and standing behind every job we do.", "flags": [], "fitness_score": 9 }, { "id": "img_0095", "filename": "KLPP9055.jpg", "rel_path": "2020/May 2020/KLPP9055.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9055.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6335682, "size_mb": 6.04, "type": "image", "ext": ".jpg", "width": 5323, "height": 3190, "orientation": "landscape", "megapixels": 17.0, "date_taken": "2020:05:21 06:58:38", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0095.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member in branded Sperry Tree Care gray jacket over orange Sperry t-shirt, relaxed smile, green foliage background.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general", "lead_warming_proof" ], "description": "Individual portrait of crew member in branded gray jacket over orange Sperry t-shirt \u2014 brand colors well represented. Solid supporting portrait for team content.", "caption_suggestion": "Every person on this crew is someone you'd trust on your property.", "flags": [], "fitness_score": 6 }, { "id": "img_0096", "filename": "KLPP9058.jpg", "rel_path": "2020/May 2020/KLPP9058.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9058.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 13542781, "size_mb": 12.92, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:00:02", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0096.jpg", "subject_primary": "team_portrait", "subject_notes": "Full Sperry Tree Care crew group shot \u2014 approximately 12 people including at least one woman, mix of orange branded t-shirts and gray branded jackets, seated and standing on and around a large pile of split firewood and wood chips. Background includes a large tree and dark tent/canopy. Candid, informal, high energy.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "mixed", "focus": "acceptable", "people": "group_with_customer", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "homepage_hero", "lead_warming_proof", "social_post_general", "referral_ask_email", "customer_proof_email", "retargeting_creative", "meta_ad_static" ], "description": "Full crew group portrait set against a wood pile and chips after a job \u2014 genuine team culture moment with strong Sperry branding across orange and gray uniforms. The informal setting reinforces craftsmanship and hard work.", "caption_suggestion": "The whole crew, built to handle whatever your trees need.", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0097", "filename": "KLPP9059.jpg", "rel_path": "2020/May 2020/KLPP9059.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9059.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 14435363, "size_mb": 13.77, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:00:09", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0097.jpg", "subject_primary": "team_portrait", "subject_notes": "Full crew of ~12 posed on large wood pile with fresh wood chips; relaxed group portrait after job completion. Mix of branded and non-branded gear. One person in orange hoodie, others in gray jackets.", "service_category": "removal", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "owner_or_team_portrait", "brand_visibility": "low", "campaign_fit": [ "owner_team_about", "social_post_general", "sperry_story_about_page", "customer_proof_email", "club_welcome_brand" ], "description": "Large group of approximately 12 crew members posed casually on a substantial pile of cut wood and wood chips. Overcast Pacific NW daylight. Background shows lush leafed-out trees and a dark tent canopy. Mixed branded/unbranded attire in gray and orange tones. Strong 'real crew' energy; not a staged corporate shot.", "caption_suggestion": "The whole crew shows up \u2014 every single job, every time.", "flags": [ "needs_release_form", "mixed_branding" ], "fitness_score": 6 }, { "id": "img_0098", "filename": "KLPP9062.jpg", "rel_path": "2020/May 2020/KLPP9062.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9062.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7198777, "size_mb": 6.87, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:01:31", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0098.jpg", "subject_primary": "tight_detail", "subject_notes": "Close-up of hands holding fresh wood chip mulch. Strong texture and earthy tones. Abstract but clearly tree care related.", "service_category": "removal", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [ "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "social_post_general", "spring_pruning_email", "services_hub_card", "lead_warming_proof" ], "description": "Tight overhead shot of two hands cupped together holding fresh wood chip mulch, with wood chip ground cover visible below. Background shows second person's legs in gray pants. Clean, tactile image that communicates organic, sustainable disposal and plant health benefit of mulch.", "caption_suggestion": "Fresh chips go back to the soil \u2014 nothing wasted on your property.", "flags": [], "fitness_score": 7 }, { "id": "img_0099", "filename": "KLPP9065.jpg", "rel_path": "2020/May 2020/KLPP9065.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9065.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 10505696, "size_mb": 10.02, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:04:48", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0099.jpg", "subject_primary": "crew_at_work", "subject_notes": "Single crew member giving thumbs up beside a large debris cart filled with black stump grindings; massive wood chip pile and chipper visible in background. High energy, approachable personality shot.", "service_category": "stump_grinding", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "right" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "social_post_general", "customer_proof_email", "services_hub_card", "referral_ask_email", "mid_season_email" ], "description": "One crew member in gray jacket and cap smiles and gives double thumbs-up next to a wheeled cart piled with dark stump grinding debris. Large wood chip pile and yellow chipper visible in the lush green background. Overcast PNW light. Approachable, candid energy \u2014 authentic jobsite pride.", "caption_suggestion": "Stump is gone. Yard is clean. That's the job.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0100", "filename": "KLPP9066.jpg", "rel_path": "2020/May 2020/KLPP9066.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9066.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8754597, "size_mb": 8.35, "type": "image", "ext": ".jpg", "width": 5175, "height": 3450, "orientation": "landscape", "megapixels": 17.9, "date_taken": "2020:05:21 07:05:47", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0100.jpg", "subject_primary": "crew_at_work", "subject_notes": "Ground crew worker in full PPE (helmet with face shield, hi-vis orange uniform) feeding branches into yellow wood chipper. Strong action and safety gear visibility.", "service_category": "removal", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "social_post_general", "services_hub_card", "removal_email", "meta_ad_vertical", "hazard_landing_page", "residential_lp" ], "description": "Worker in full face-shield helmet and bright orange hi-vis uniform leans into yellow wood chipper, feeding leafy branches. Tight portrait framing with the chipper mouth dominant in frame. Overcast light, good detail on PPE. Strong safety and professionalism signal.", "caption_suggestion": "Proper gear on every job \u2014 no shortcuts, no exceptions.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0101", "filename": "KLPP9069.jpg", "rel_path": "2020/May 2020/KLPP9069.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9069.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8378566, "size_mb": 7.99, "type": "image", "ext": ".jpg", "width": 5201, "height": 3467, "orientation": "landscape", "megapixels": 18.0, "date_taken": "2020:05:21 07:05:51", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0101.jpg", "subject_primary": "crew_at_work", "subject_notes": "Same worker as img_0100 in orange hi-vis and helmet, slightly different angle \u2014 face more visible, branches in hand mid-feed into chipper. Better face visibility than img_0100.", "service_category": "removal", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "social_post_general", "removal_email", "meta_ad_vertical", "services_hub_card", "hazard_landing_page", "residential_lp", "retargeting_creative" ], "description": "Slight variant of img_0100 \u2014 same crew member in orange hi-vis and full face-shield PPE helmet, face slightly more visible as he smiles while feeding branches into the chipper. Leafy branches and yellow chipper mouth fill frame. Approachable and safety-forward simultaneously.", "caption_suggestion": "Safe work habits and a good attitude \u2014 that's the standard here.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0102", "filename": "KLPP9085.jpg", "rel_path": "2020/May 2020/KLPP9085.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9085.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7639470, "size_mb": 7.29, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:06:14", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0102.jpg", "subject_primary": "tight_detail", "subject_notes": "Extreme close-up of bare hand gripping branches being fed into chipper. Partial orange sleeve visible. Dramatic, abstract angle.", "service_category": "removal", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "social_post_general", "meta_ad_vertical", "removal_email", "retargeting_creative" ], "description": "Tight close-up on a bare hand gripping cut branches being loaded into a yellow wood chipper. Partial orange hi-vis sleeve visible at edge. Wood chips and cut branch ends dominate. Very abstract; works as a texture/detail accent shot but limited standalone use.", "caption_suggestion": "Branches in, clean yard out \u2014 efficient removal start to finish.", "flags": [ "distracting_background" ], "fitness_score": 5 }, { "id": "img_0103", "filename": "KLPP9087.jpg", "rel_path": "2020/May 2020/KLPP9087.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9087.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8857761, "size_mb": 8.45, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:06:16", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0103.jpg", "subject_primary": "tight_detail", "subject_notes": "Nearly identical to img_0102 \u2014 hand and branches loading into chipper, slightly wider showing more branch mass. Partial orange uniform sleeve. Duplicate risk with prior frame.", "service_category": "removal", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "thumbnail_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "social_post_general", "removal_email" ], "description": "Very similar to img_0102 \u2014 slightly wider angle showing more of the branches being loaded and the chipper opening edge. Bare hand gripping branches, orange sleeve partial. Minor compositional variation from previous frame; limited differentiation. Lower standalone value.", "caption_suggestion": "Every branch gets handled \u2014 the yard tells the story.", "flags": [ "distracting_background" ], "fitness_score": 4 }, { "id": "img_0104", "filename": "KLPP9094.jpg", "rel_path": "2020/May 2020/KLPP9094.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9094.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8156988, "size_mb": 7.78, "type": "image", "ext": ".jpg", "width": 5529, "height": 3686, "orientation": "landscape", "megapixels": 20.4, "date_taken": "2020:05:21 07:06:38", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0104.jpg", "subject_primary": "individual_portrait", "subject_notes": "Close portrait of crew member wearing Sperry-branded helmet with face shield raised, high-vis safety vest, pausing beside equipment. Helmet branding visible. Strong trust and professionalism signal.", "service_category": "none", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [ "ppe_helmet", "branded_uniform", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom", "left" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "homepage_hero", "services_hub_card", "estimate_page_trust", "lead_warming_proof", "meta_ad_vertical", "residential_lp", "commercial_lp", "hazard_landing_page", "retargeting_creative", "sperry_story_about_page", "owner_team_about" ], "description": "Close portrait of a male crew member in branded Sperry Tree Care helmet (face shield raised), gray jacket, and orange hi-vis vest. Looking down slightly in a moment of focus. Background shows truck and chipper equipment, shallow depth of field. Sperry logo on helmet is readable. Clean, confident, professional \u2014 strong trust signal for homepage or ad use.", "caption_suggestion": "Certified, equipped, and ready before we touch a single branch.", "flags": [ "needs_release_form" ], "fitness_score": 9 }, { "id": "img_0105", "filename": "KLPP9097.jpg", "rel_path": "2020/May 2020/KLPP9097.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9097.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7656181, "size_mb": 7.3, "type": "image", "ext": ".jpg", "width": 4668, "height": 3418, "orientation": "landscape", "megapixels": 16.0, "date_taken": "2020:05:21 07:06:58", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0105.jpg", "subject_primary": "crew_at_work", "subject_notes": "Crew member in full PPE (branded helmet, face shield, hi-vis vest, hearing protection) actively loading branches into chipper. More dynamic action pose than img_0104.", "service_category": "removal", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "branded_uniform", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "services_hub_card", "removal_email", "meta_ad_vertical", "residential_lp", "social_post_general", "retargeting_creative", "hazard_landing_page" ], "description": "Crew member in branded Sperry helmet with full face shield down and hearing protection, orange hi-vis vest, actively feeding a large branchy limb into the chipper. Dynamic, caught-in-motion feel. Chipper machinery fills right third of frame. Action is clear and professional; PPE compliance visible throughout.", "caption_suggestion": "Full PPE, every run \u2014 that's what safe removal looks like.", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0106", "filename": "KLPP9101.jpg", "rel_path": "2020/May 2020/KLPP9101.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9101.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 9060494, "size_mb": 8.64, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:07:02", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0106.jpg", "subject_primary": "crew_at_work", "subject_notes": "Crew member in same branded PPE helmet, face shield, hi-vis vest \u2014 wider angle showing more of the chipper and branch load. Similar to img_0105 with more context visible.", "service_category": "removal", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "branded_uniform", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "social_post_general", "removal_email", "services_hub_card", "meta_ad_static", "residential_lp", "hazard_landing_page" ], "description": "Wider landscape framing of the same chipper-feeding action from img_0105 \u2014 crew member in branded Sperry helmet and hi-vis vest loading branches with more of the yellow chipper body and surrounding environment visible. Good context for showing the full equipment setup. Slightly less intimate than the portrait variant.", "caption_suggestion": "Right gear, right crew \u2014 clean removal from first cut to last chip.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0107", "filename": "KLPP9108.jpg", "rel_path": "2020/May 2020/KLPP9108.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9108.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6660542, "size_mb": 6.35, "type": "image", "ext": ".jpg", "width": 5261, "height": 3840, "orientation": "landscape", "megapixels": 20.2, "date_taken": "2020:05:21 07:08:29", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0107.jpg", "subject_primary": "crew_at_work", "subject_notes": "Crew member in branded Sperry gear (helmet, jacket with Sperry logo) prepping a Stihl chainsaw from a diamond-plate truck toolbox. Sperry Tree Care partial text visible on truck. Great pre-job preparation shot.", "service_category": "removal", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [ "ppe_helmet", "branded_uniform", "branded_truck", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom", "left" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "homepage_hero", "services_hub_card", "estimate_page_trust", "meta_ad_vertical", "residential_lp", "commercial_lp", "removal_email", "lead_warming_proof", "retargeting_creative", "sperry_story_about_page" ], "description": "Crew member in branded Sperry Tree Care helmet and gray Sperry-logoed jacket extracts a Stihl chainsaw from a diamond-plate aluminum truck toolbox. Partial 'Sperry Tree Care' truck lettering visible in background. Clean overcast light, sharp focus. Equipment is professional-grade; crew readiness narrative is clear. Strong brand touchpoints throughout frame.", "caption_suggestion": "Prepped, geared, and on-site \u2014 every job starts the same way.", "flags": [ "needs_release_form" ], "fitness_score": 9 }, { "id": "img_0108", "filename": "KLPP9116.jpg", "rel_path": "2020/May 2020/KLPP9116.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9116.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6763875, "size_mb": 6.45, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:08:48", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0108.jpg", "subject_primary": "tight_detail", "subject_notes": "Extreme close-up of a Stihl Rollomatic chainsaw bar being filed/maintained by hand. Pure equipment detail \u2014 no face, no context beyond truck vise. Professional tool maintenance story.", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "no_people", "brand_visibility": "low", "campaign_fit": [ "social_post_general", "lead_warming_proof", "services_hub_card", "estimate_page_trust", "sperry_story_about_page" ], "description": "Macro close-up of a Stihl Rollomatic E chainsaw bar clamped in a vise, with a hand filing the chain. 'STIHL ROLLOMATIC' text is clearly readable on the bar. Crew's gray jacket sleeve visible at edge. Clean detail-oriented shot conveying equipment care and professionalism. Limited campaign range but strong as a trust detail asset.", "caption_suggestion": "Sharp chains, sharp work \u2014 equipment maintenance is part of the job.", "flags": [], "fitness_score": 6 }, { "id": "img_0109", "filename": "KLPP9118.jpg", "rel_path": "2020/May 2020/KLPP9118.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9118.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7311048, "size_mb": 6.97, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:08:53", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0109.jpg", "subject_primary": "crew_at_work", "subject_notes": "Close-up of crew member in branded Sperry Tree Care jacket filing/sharpening a STIHL chainsaw bar at the truck. Hands and tool are the focus; face not visible.", "service_category": "multiple", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "branded_uniform", "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "services_hub_card", "social_post_general", "lead_warming_proof", "estimate_page_trust", "mid_season_email" ], "description": "Tight detail shot of a Sperry Tree Care crew member in branded jacket sharpening a STIHL chainsaw bar at the truck tailgate. Sperry Tree Care logo is legible on the jacket. Conveys meticulous equipment care and professionalism.", "caption_suggestion": "Sharp tools, sharp crew \u2014 we come ready to work.", "flags": [], "fitness_score": 6 }, { "id": "img_0110", "filename": "KLPP9124.jpg", "rel_path": "2020/May 2020/KLPP9124.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9124.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 9998321, "size_mb": 9.54, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:09:58", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0110.jpg", "subject_primary": "crew_at_work", "subject_notes": "Crew member wearing full PPE helmet and ear protection using a long-reach pole pruner up into a large deciduous tree. Ladder visible in background. Overcast Pacific NW sky.", "service_category": "pruning", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom", "right" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "spring_pruning_email", "services_hub_card", "social_post_general", "residential_lp", "meta_ad_vertical" ], "description": "Ground crew member in full face-shield helmet and hearing protection working a long-handled pole pruner into the canopy of a mature deciduous tree. Ladder visible in the mid-ground. Vertical framing and full-canopy backdrop give good pruning story context.", "caption_suggestion": "Proper pruning keeps your trees healthy for decades.", "flags": [], "fitness_score": 7 }, { "id": "img_0111", "filename": "KLPP9134.jpg", "rel_path": "2020/May 2020/KLPP9134.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9134.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 4411075, "size_mb": 4.21, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:10:29", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0111.jpg", "subject_primary": "crew_at_work", "subject_notes": "Over-the-shoulder / profile portrait of crew member in full face-shield helmet and ear protection holding a pole pruner; tree canopy bokeh in background. Atmospheric and artsy.", "service_category": "pruning", "property_type": "ambiguous", "season_cue": "summer_full", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "right" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "spring_pruning_email", "meta_ad_vertical", "social_post_general", "lead_warming_proof" ], "description": "Artistic over-the-shoulder view of a helmeted arborist with ear protection and face shield, holding a pole pruner. Green tree canopy fills the background in soft focus. Strong silhouette feel; good for moody brand storytelling but subject lacks full sharpness.", "caption_suggestion": "Every cut is intentional \u2014 trained hands, healthy trees.", "flags": [ "blurry_subject" ], "fitness_score": 5 }, { "id": "img_0112", "filename": "KLPP9135.jpg", "rel_path": "2020/May 2020/KLPP9135.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9135.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 5590964, "size_mb": 5.33, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:10:32", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0112.jpg", "subject_primary": "crew_at_work", "subject_notes": "Low-angle close-up profile of crew member's face in full helmet (face shield up), ear protection, and safety glasses. Holding pole pruner. Subject is male, face clearly visible.", "service_category": "pruning", "property_type": "ambiguous", "season_cue": "summer_full", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "spring_pruning_email", "meta_ad_vertical", "social_post_general", "sperry_story_about_page", "owner_team_about" ], "description": "Sharp close-up profile of a male arborist in full PPE \u2014 hard hat with face shield, ear muffs, safety glasses \u2014 gripping a pole pruner. Face is prominent and identifiable. Strong personal trust signal; good for team/about content or social.", "caption_suggestion": "This is what serious tree care looks like up close.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0113", "filename": "KLPP9144.jpg", "rel_path": "2020/May 2020/KLPP9144.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9144.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8729332, "size_mb": 8.32, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:10:54", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0113.jpg", "subject_primary": "crew_at_work", "subject_notes": "Ground-level tight shot of a rake moving cut foliage and wood chips. No person visible above ankle height. Clean-up in progress after pruning or removal.", "service_category": "multiple", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [], "composition": "tight_detail", "text_overlay_room": [ "top", "right" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "social_post_general", "services_hub_card", "customer_proof_email", "lead_warming_proof" ], "description": "Tight ground-level detail of a crew member raking fresh clippings and wood mulch \u2014 classic post-job clean-up shot. Green cut leaves suggest recent spring pruning. No face or branding visible. Works as a 'we clean up after ourselves' trust builder.", "caption_suggestion": "We leave your yard cleaner than we found it.", "flags": [], "fitness_score": 5 }, { "id": "img_0114", "filename": "KLPP9151.jpg", "rel_path": "2020/May 2020/KLPP9151.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9151.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6354598, "size_mb": 6.06, "type": "image", "ext": ".jpg", "width": 5210, "height": 2724, "orientation": "landscape", "megapixels": 14.2, "date_taken": "2020:05:21 07:11:45", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0114.jpg", "subject_primary": "action_shot", "subject_notes": "Telephoto shot looking up into tree canopy; a cable or support system is visible threading through branches, with dead/diseased foliage cluster also visible. No person visible.", "service_category": "cabling", "property_type": "ambiguous", "season_cue": "summer_full", "trust_signals": [ "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "bottom", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "services_hub_card", "hazard_landing_page", "hidden_risks_email", "social_post_general" ], "description": "Upward shot into a deciduous tree canopy showing a cabling or bracing system installed through the branches, with a cluster of dead/wilted foliage visible \u2014 suggesting hazard assessment and structural support work. Good conceptual shot for cabling or plant healthcare services.", "caption_suggestion": "Cabling keeps structurally weak trees safe and standing.", "flags": [ "distracting_background" ], "fitness_score": 5 }, { "id": "img_0115", "filename": "KLPP9157.jpg", "rel_path": "2020/May 2020/KLPP9157.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9157.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6928263, "size_mb": 6.61, "type": "image", "ext": ".jpg", "width": 5342, "height": 3280, "orientation": "landscape", "megapixels": 17.5, "date_taken": "2020:05:21 07:12:16", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0115.jpg", "subject_primary": "crew_at_work", "subject_notes": "Crew member in green/white hard hat (back to camera, soft focus foreground) using a pole pruner into a leafy deciduous tree canopy. Sharp on the pole saw in the canopy.", "service_category": "pruning", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "bottom", "left" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "spring_pruning_email", "services_hub_card", "social_post_general", "residential_lp", "meta_ad_static" ], "description": "Over-the-shoulder view of a helmeted crew member extending a pole saw into dense leafy canopy. The pruning pole and cut zone are in focus while the worker is artfully blurred in the foreground. Good depth-of-field storytelling for pruning services.", "caption_suggestion": "Precision pruning \u2014 every branch cut with purpose.", "flags": [ "blurry_subject" ], "fitness_score": 6 }, { "id": "img_0116", "filename": "KLPP9163.jpg", "rel_path": "2020/May 2020/KLPP9163.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9163.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 9962115, "size_mb": 9.5, "type": "image", "ext": ".jpg", "width": 5354, "height": 3569, "orientation": "landscape", "megapixels": 19.1, "date_taken": "2020:05:21 07:13:35", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0116.jpg", "subject_primary": "crew_at_work", "subject_notes": "Two male crew members in helmets standing beside a large yellow Vermeer BC1500 chipper and a 'TREE WORK AHEAD' safety sign. One wearing hi-vis vest. Sperry-branded truck partially visible in background.", "service_category": "multiple", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "branded_truck", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "customer_proof_email", "services_hub_card", "social_post_general", "residential_lp", "lead_warming_proof", "estimate_page_trust", "removal_email" ], "description": "Two helmeted crew members posed beside a Vermeer BC1500 chipper and 'TREE WORK AHEAD' safety sign with a Sperry-branded truck visible in background. Strong team presence with multiple trust signals \u2014 helmets, hi-vis, professional equipment. Friendly and approachable.", "caption_suggestion": "Full crew, full equipment \u2014 ready for any job size.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0117", "filename": "KLPP9165.jpg", "rel_path": "2020/May 2020/KLPP9165.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9165.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8042389, "size_mb": 7.67, "type": "image", "ext": ".jpg", "width": 4934, "height": 3434, "orientation": "landscape", "megapixels": 16.9, "date_taken": "2020:05:21 07:14:07", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0117.jpg", "subject_primary": "crew_at_work", "subject_notes": "Two crew members in helmets having a candid conversation beside yellow Vermeer BC1500 chipper and branded Sperry truck. 'TREE WORK AHEAD' sign visible. Wider shot than img_0116.", "service_category": "multiple", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "branded_truck", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "customer_proof_email", "social_post_general", "residential_lp", "lead_warming_proof", "estimate_page_trust", "removal_email" ], "description": "Wider candid version of the crew-beside-chipper scene: two helmeted arborists conversing naturally in front of the Vermeer chipper with 'TREE WORK AHEAD' sign and branded Sperry truck behind. More casual feel \u2014 good social proof content.", "caption_suggestion": "Coordinated crew, zero surprises \u2014 that's the Sperry standard.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0118", "filename": "KLPP9168.jpg", "rel_path": "2020/May 2020/KLPP9168.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9168.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8952341, "size_mb": 8.54, "type": "image", "ext": ".jpg", "width": 5552, "height": 3701, "orientation": "landscape", "megapixels": 20.5, "date_taken": "2020:05:21 07:14:39", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0118.jpg", "subject_primary": "branded_vehicle", "subject_notes": "Fleet shot: two yellow Vermeer BC1500 chippers flanking a Sperry Tree Care branded white box truck. No people. Equipment-only fleet staging shot, overcast light.", "service_category": "none", "property_type": "na", "season_cue": "spring_leafout", "trust_signals": [ "branded_truck", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "no_people", "brand_visibility": "medium", "campaign_fit": [ "social_post_general", "services_hub_card", "lead_warming_proof", "residential_lp", "commercial_lp" ], "description": "Fleet staging photo: Sperry Tree Care branded white truck centered between two yellow Vermeer BC1500 chippers. No crew present. Good 'we have the equipment' proof but lacks human warmth. Brand text visible on the truck.", "caption_suggestion": "Three machines, one team \u2014 serious capacity for serious jobs.", "flags": [ "distracting_background" ], "fitness_score": 5 }, { "id": "img_0119", "filename": "KLPP9170.jpg", "rel_path": "2020/May 2020/KLPP9170.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9170.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6477684, "size_mb": 6.18, "type": "image", "ext": ".jpg", "width": 5760, "height": 3346, "orientation": "landscape", "megapixels": 19.3, "date_taken": "2020:05:21 07:14:49", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0119.jpg", "subject_primary": "branded_vehicle", "subject_notes": "Rear close-up of the Sperry Tree Care branded white box truck. Company name and contact info legible on truck body. Terex utility equipment partially visible at right.", "service_category": "none", "property_type": "na", "season_cue": "spring_leafout", "trust_signals": [ "branded_truck" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "thumbnail_only", "lighting": "mixed", "focus": "sharp", "people": "no_people", "brand_visibility": "high", "campaign_fit": [ "social_post_general", "lead_warming_proof", "club_welcome_brand" ], "description": "Rear-quarter close-up of the Sperry Tree Care branded white truck \u2014 company name, tagline, and contact info clearly visible on the truck body. Distracting yard/equipment background limits appeal. Best for brand recognition or fleet-showcase content only.", "caption_suggestion": "You'll see us in the neighborhood \u2014 look for the green.", "flags": [ "distracting_background" ], "fitness_score": 4 }, { "id": "img_0120", "filename": "KLPP9173.jpg", "rel_path": "2020/May 2020/KLPP9173.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9173.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6967729, "size_mb": 6.64, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:16:05", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0120.jpg", "subject_primary": "equipment_only", "subject_notes": "Indoor/shop close-up of two STIHL chainsaws resting on a wooden shelf. Both saws clearly visible with brand name readable. Clean workshop aesthetic.", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "right" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "social_post_general", "services_hub_card", "lead_warming_proof" ], "description": "Still life of two STIHL chainsaws laid out on a wooden shop shelf \u2014 professional, well-maintained equipment on display. Clean workshop composition. No branding or people. Works as a 'tools of the trade' content piece or behind-the-scenes social post.", "caption_suggestion": "Professional-grade saws, maintained daily \u2014 ready for your yard.", "flags": [], "fitness_score": 5 }, { "id": "img_0121", "filename": "KLPP9174.jpg", "rel_path": "2020/May 2020/KLPP9174.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9174.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 5371363, "size_mb": 5.12, "type": "image", "ext": ".jpg", "width": 4759, "height": 3173, "orientation": "landscape", "megapixels": 15.1, "date_taken": "2020:05:21 07:16:10", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0121.jpg", "subject_primary": "equipment_only", "subject_notes": "Two chainsaws \u2014 a Husqvarna and a STIHL \u2014 resting on a log in a shop/yard storage area. Close-up, low-angle shot emphasizing the tools.", "service_category": "removal", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "removal_email", "social_post_general", "services_hub_card" ], "description": "Low-angle tight shot of two professional chainsaws (Husqvarna and STIHL) laid on a log in a shop setting. Strong equipment-forward composition with good saw detail. No branding or crew visible.", "caption_suggestion": "Two saws ready \u2014 one job at a time, done right", "flags": [], "fitness_score": 5 }, { "id": "img_0122", "filename": "KLPP9179.jpg", "rel_path": "2020/May 2020/KLPP9179.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9179.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8612512, "size_mb": 8.21, "type": "image", "ext": ".jpg", "width": 5437, "height": 3625, "orientation": "landscape", "megapixels": 19.7, "date_taken": "2020:05:21 07:16:44", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0122.jpg", "subject_primary": "individual_portrait", "subject_notes": "Single crew member in full PPE \u2014 orange climbing helmet with face shield, green work jacket \u2014 standing in a shop/barn prepping gear. Looking down at equipment in hands, relaxed posture.", "service_category": "multiple", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "left", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "social_post_general", "lead_warming_proof", "owner_team_about", "club_welcome_brand" ], "description": "Individual crew member in orange climbing helmet and green jacket prepping equipment in shop interior. Natural, candid feel. Background is cluttered with hoses and equipment but subject reads clearly.", "caption_suggestion": "Gear check before wheels roll \u2014 that's how we do it", "flags": [ "distracting_background" ], "fitness_score": 6 }, { "id": "img_0123", "filename": "KLPP9190.jpg", "rel_path": "2020/May 2020/KLPP9190.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9190.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6399094, "size_mb": 6.1, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:16:59", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0123.jpg", "subject_primary": "action_shot", "subject_notes": "Close-up of crew member's hands in green uniform handling a STIHL chainsaw on a metal surface. Tight detail shot of tool being inspected or serviced.", "service_category": "removal", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "removal_email", "social_post_general", "services_hub_card" ], "description": "Hands-on tight shot of a crew member handling a STIHL chainsaw on a metal surface in a shop. Strong craft-and-care narrative. No face visible, minimal branding.", "caption_suggestion": "Every cut starts with a saw that's dialed in perfectly", "flags": [], "fitness_score": 5 }, { "id": "img_0124", "filename": "KLPP9196.jpg", "rel_path": "2020/May 2020/KLPP9196.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9196.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8533781, "size_mb": 8.14, "type": "image", "ext": ".jpg", "width": 5313, "height": 3542, "orientation": "landscape", "megapixels": 18.8, "date_taken": "2020:05:21 07:17:09", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0124.jpg", "subject_primary": "team_portrait", "subject_notes": "Two crew members in a shop/barn \u2014 one in orange hi-vis and climbing helmet at a workbench, the other in casual jacket laughing. Candid, relaxed moment showing team culture. Climbing ropes and gear visible on wall.", "service_category": "multiple", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "ppe_helmet", "ropes_rigging" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general" ], "description": "Candid shop moment \u2014 one helmeted crew member at workbench, second crew member laughing nearby. Genuine team chemistry visible. Gear-covered walls add authentic arborist shop feel.", "caption_suggestion": "Good crew makes every job look easy \u2014 and safe", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0125", "filename": "KLPP9202.jpg", "rel_path": "2020/May 2020/KLPP9202.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9202.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 5464605, "size_mb": 5.21, "type": "image", "ext": ".jpg", "width": 4400, "height": 3164, "orientation": "landscape", "megapixels": 13.9, "date_taken": "2020:05:21 07:17:30", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0125.jpg", "subject_primary": "crew_at_work", "subject_notes": "Three crew members in a barn/shop setting \u2014 one carrying climbing harness and ropes, another with gear bag over shoulder, third partially visible at edge. Pre-job gear prep scene.", "service_category": "multiple", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "ropes_rigging", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "club_welcome_brand" ], "description": "Three-person crew loading out of shop with climbing gear and harnesses. Authentic behind-the-scenes team culture moment. Shows organized, professional operation.", "caption_suggestion": "Loaded up and ready \u2014 another morning, another job done right", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0126", "filename": "KLPP9209.jpg", "rel_path": "2020/May 2020/KLPP9209.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9209.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7280802, "size_mb": 6.94, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:17:33", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0126.jpg", "subject_primary": "team_portrait", "subject_notes": "Four or more crew members in shop \u2014 owner/lead in center carrying climbing gear, two crew members flanking, additional person partially visible at left. Group shot showing team size and cohesion. Branded hat visible on one crew member.", "service_category": "multiple", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "ropes_rigging", "professional_equipment" ], "composition": "group_shot", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general", "commercial_lp" ], "description": "Group of four+ crew in shop setting \u2014 owner/lead center carrying harness and rope, team assembled around him. Strong team-size and culture signal. Natural, unposed feel.", "caption_suggestion": "This crew shows up every morning ready to work safely", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0127", "filename": "KLPP9226.jpg", "rel_path": "2020/May 2020/KLPP9226.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9226.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8052231, "size_mb": 7.68, "type": "image", "ext": ".jpg", "width": 4132, "height": 2987, "orientation": "landscape", "megapixels": 12.3, "date_taken": "2020:05:21 07:18:28", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0127.jpg", "subject_primary": "equipment_only", "subject_notes": "Close-up overhead shot of a coiled multicolor climbing rope (black, orange, blue, green) in a rope bag. Texture-rich, abstract-leaning composition.", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "ropes_rigging" ], "composition": "tight_detail", "text_overlay_room": [ "top", "bottom", "left", "right" ], "quality": "social_only", "lighting": "low", "focus": "sharp", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "social_post_general", "hazard_landing_page", "services_hub_card" ], "description": "Overhead tight shot of a coiled multicolor climbing rope in a rope bag. Visually interesting texture shot but dark and abstract \u2014 limited commercial use without additional context.", "caption_suggestion": "The right rope for the right climb \u2014 every single time", "flags": [ "low_resolution_concern" ], "fitness_score": 4 }, { "id": "img_0128", "filename": "KLPP9233.jpg", "rel_path": "2020/May 2020/KLPP9233.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9233.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6591749, "size_mb": 6.29, "type": "image", "ext": ".jpg", "width": 5347, "height": 3565, "orientation": "landscape", "megapixels": 19.1, "date_taken": "2020:05:21 07:18:49", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0128.jpg", "subject_primary": "equipment_only", "subject_notes": "Coiled burgundy/red climbing rope and white climbing helmet stacked on a black equipment case, crew member visible walking in background with gear bag. Shop interior.", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "ropes_rigging", "ppe_helmet", "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "social_post_general", "services_hub_card", "hazard_landing_page", "lead_warming_proof" ], "description": "Gear staging shot \u2014 climbing rope and helmet on equipment case, blurred crew member in background. Good trust signal composition showing organized, professional PPE readiness.", "caption_suggestion": "Helmet, rope, case \u2014 pre-job checklist runs the same every time", "flags": [], "fitness_score": 6 }, { "id": "img_0129", "filename": "KLPP9237.jpg", "rel_path": "2020/May 2020/KLPP9237.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9237.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8266319, "size_mb": 7.88, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:19:06", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0129.jpg", "subject_primary": "individual_portrait", "subject_notes": "Crew member in full PPE \u2014 white climbing helmet with visor, orange hi-vis jacket with reflective stripes \u2014 working at a pegboard tool wall in the shop. Focused, looking at small component in hands. Strong trust signal composition.", "service_category": "multiple", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "left", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "lead_warming_proof", "estimate_page_trust", "residential_lp", "commercial_lp", "social_post_general", "retargeting_creative", "meta_ad_vertical" ], "description": "Well-lit portrait of helmeted crew member in orange hi-vis carefully inspecting a small tool component at a pegboard wall. Attentive, detail-oriented posture communicates precision and professionalism. Strong individual trust image.", "caption_suggestion": "Every detail checked before we ever hit the road", "flags": [], "fitness_score": 8 }, { "id": "img_0130", "filename": "KLPP9240.jpg", "rel_path": "2020/May 2020/KLPP9240.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9240.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7527907, "size_mb": 7.18, "type": "image", "ext": ".jpg", "width": 5541, "height": 3694, "orientation": "landscape", "megapixels": 20.5, "date_taken": "2020:05:21 07:19:23", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0130.jpg", "subject_primary": "crew_at_work", "subject_notes": "Crew member in white helmet and orange hi-vis jacket working at a cluttered shop workbench. Full shop context \u2014 chainsaw, Oregon equipment, shelving visible. Medium shot.", "service_category": "multiple", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "social_post_general", "services_hub_card", "lead_warming_proof" ], "description": "Medium shot of helmeted crew member at workbench in busy shop environment. Cluttered background reduces commercial appeal but subject is identifiable. Authentic shop culture feel.", "caption_suggestion": "Shop prep is half the job \u2014 we take it seriously", "flags": [ "distracting_background" ], "fitness_score": 5 }, { "id": "img_0131", "filename": "KLPP9245.jpg", "rel_path": "2020/May 2020/KLPP9245.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9245.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6850044, "size_mb": 6.53, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:19:38", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0131.jpg", "subject_primary": "other", "subject_notes": "Interior shop cubby/locker shelf with rubber boots labeled with crew names (e.g., 'Johnny'), hoses, and equipment visible. Human-interest detail shot showing personalized crew setup.", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [], "composition": "landscape_hero", "text_overlay_room": [ "top", "right" ], "quality": "thumbnail_only", "lighting": "mixed", "focus": "acceptable", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "sperry_story_about_page", "social_post_general" ], "description": "Detail shot of shop cubby shelf with labeled rubber boots belonging to named crew members. Charming human-interest image showing a real crew with real routines. Limited direct campaign use but strong for brand story content.", "caption_suggestion": "Every spot has a name \u2014 that's how you build a real crew", "flags": [], "fitness_score": 4 }, { "id": "img_0132", "filename": "KLPP9250.jpg", "rel_path": "2020/May 2020/KLPP9250.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9250.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7957927, "size_mb": 7.59, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:19:57", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0132.jpg", "subject_primary": "crew_at_work", "subject_notes": "Two crew members in shop \u2014 one in branded grey jacket and cap, pointing at a piece of split wood; the other in green jacket and orange climbing helmet holding the wood sample. Knowledge-sharing or inspection moment. Both faces visible.", "service_category": "hazard_assessment", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "ppe_helmet", "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "hidden_risks_email", "hazard_landing_page", "estimate_page_trust", "lead_warming_proof", "owner_team_about", "sperry_story_about_page", "residential_lp", "social_post_general", "customer_proof_email" ], "description": "Two crew members examining a cross-section of split wood in the shop \u2014 one pointing, one holding. Reads as expertise and knowledge-sharing. Good face visibility, branded jacket on one crew member. Strong hazard assessment and credibility narrative.", "caption_suggestion": "That's rot \u2014 and catching it early keeps your property safe", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0133", "filename": "KLPP9257.jpg", "rel_path": "2020/May 2020/KLPP9257.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9257.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7698878, "size_mb": 7.34, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:20:08", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0133.jpg", "subject_primary": "tight_detail", "subject_notes": "Two people holding a large diseased/damaged log section showing orange fungal decay and white mycelium \u2014 classic plant health teaching moment. Face-off angle, hands only visible.", "service_category": "plant_healthcare", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [], "composition": "tight_detail", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "hidden_risks_email", "hazard_landing_page", "lead_warming_proof", "social_post_general" ], "description": "Close-up of two sets of hands holding a split log section revealing vivid orange fungal decay channels and white mycelium growth \u2014 powerful visual evidence of internal disease invisible from the outside.", "caption_suggestion": "This is what tree disease looks like from the inside out.", "flags": [ "distracting_background" ], "fitness_score": 6 }, { "id": "img_0134", "filename": "KLPP9260.jpg", "rel_path": "2020/May 2020/KLPP9260.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9260.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 5487073, "size_mb": 5.23, "type": "image", "ext": ".jpg", "width": 5159, "height": 2681, "orientation": "landscape", "megapixels": 13.8, "date_taken": "2020:05:21 07:20:15", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0134.jpg", "subject_primary": "tight_detail", "subject_notes": "Arborist in Sperry vest holding a natural-edge wood slab, pointing to wood grain \u2014 likely a milled keepsake or wood anatomy demonstration.", "service_category": "plant_healthcare", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [ "branded_uniform" ], "composition": "tight_detail", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "sperry_story_about_page", "social_post_general", "lead_warming_proof" ], "description": "Ground-level shot of an arborist in a Sperry vest holding and pointing at a natural-edge live-slab board \u2014 emphasizes care and knowledge of wood and trees beyond just cutting.", "caption_suggestion": "We know wood. Every cut we make, we understand why.", "flags": [ "distracting_background" ], "fitness_score": 5 }, { "id": "img_0135", "filename": "KLPP9269.jpg", "rel_path": "2020/May 2020/KLPP9269.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9269.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 9309965, "size_mb": 8.88, "type": "image", "ext": ".jpg", "width": 5336, "height": 3583, "orientation": "landscape", "megapixels": 19.1, "date_taken": "2020:05:21 07:20:46", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0135.jpg", "subject_primary": "crew_at_work", "subject_notes": "Crew member operating a Vermeer mini-skid steer loaded with cut logs; Sperry Tree Care trucks clearly visible in background. Helmet worn. Active job site.", "service_category": "removal", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "professional_equipment", "branded_truck" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "removal_email", "services_hub_card", "social_post_general", "retargeting_creative", "residential_lp" ], "description": "Action shot of a helmeted operator on a Vermeer mini-skid moving a load of cut timber across a gravel yard with Sperry-branded trucks clearly in background \u2014 strong brand and capability proof.", "caption_suggestion": "Efficient removal from cut to cleanup \u2014 one coordinated crew.", "flags": [], "fitness_score": 7 }, { "id": "img_0136", "filename": "KLPP9280.jpg", "rel_path": "2020/May 2020/KLPP9280.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9280.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 10705914, "size_mb": 10.21, "type": "image", "ext": ".jpg", "width": 5759, "height": 3517, "orientation": "landscape", "megapixels": 20.3, "date_taken": "2020:05:21 07:21:30", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0136.jpg", "subject_primary": "crew_at_work", "subject_notes": "Helmeted operator on Vermeer mini-skid steer carrying large load of cut branches and logs toward camera \u2014 low angle makes equipment and load dramatic. Residential backdrop.", "service_category": "removal", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "removal_email", "homepage_hero", "services_hub_card", "meta_ad_static", "residential_lp", "retargeting_creative", "social_post_general" ], "description": "Low-angle hero shot of a helmeted crew member operating a Vermeer mini-skid steer loaded with a full bundle of cut logs and brush \u2014 dramatic perspective, excellent depth, strong action energy.", "caption_suggestion": "When the tree comes down, we handle every last piece.", "flags": [], "fitness_score": 8 }, { "id": "img_0137", "filename": "KLPP9283.jpg", "rel_path": "2020/May 2020/KLPP9283.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9283.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 10986156, "size_mb": 10.48, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:21:32", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0137.jpg", "subject_primary": "crew_at_work", "subject_notes": "Similar to img_0136 \u2014 helmeted operator on Vermeer mini-skid with large cut log load, low camera angle, slightly different framing with more sky visible. Residential purple-leaf trees in background.", "service_category": "removal", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "removal_email", "services_hub_card", "social_post_general", "meta_ad_static" ], "description": "Near-duplicate of img_0136 with slightly wider framing and more sky \u2014 same Vermeer load shot but img_0136 is preferred for stronger composition. Useful as A/B alternate.", "caption_suggestion": "Full-service removal means nothing left behind on your property.", "flags": [], "fitness_score": 7 }, { "id": "img_0138", "filename": "KLPP9291.jpg", "rel_path": "2020/May 2020/KLPP9291.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9291.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 9218360, "size_mb": 8.79, "type": "image", "ext": ".jpg", "width": 5433, "height": 3320, "orientation": "landscape", "megapixels": 18.0, "date_taken": "2020:05:21 07:21:50", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0138.jpg", "subject_primary": "crew_at_work", "subject_notes": "Helmeted operator on Vermeer mini-skid at a residential job site with chipper in foreground, rake visible, stump/debris pile in background. Good environmental context of a full cleanup operation.", "service_category": "removal", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "removal_email", "services_hub_card", "social_post_general", "residential_lp" ], "description": "Wide residential job site showing chipper in foreground, Vermeer operator mid-scene, and debris pile \u2014 communicates full-service scope: chipping, hauling, and cleanup all at once.", "caption_suggestion": "We bring the right equipment for the whole job, not just part of it.", "flags": [ "distracting_background" ], "fitness_score": 6 }, { "id": "img_0139", "filename": "KLPP9300.jpg", "rel_path": "2020/May 2020/KLPP9300.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9300.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6878395, "size_mb": 6.56, "type": "image", "ext": ".jpg", "width": 5327, "height": 3149, "orientation": "landscape", "megapixels": 16.8, "date_taken": "2020:05:21 07:22:26", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0139.jpg", "subject_primary": "branded_vehicle", "subject_notes": "Sperry Tree Care van prominently in foreground displaying phone number (541-461-1) and 'ISA Certified Arborist' text. Helmeted operator on Vermeer visible behind van. Strong brand + credential proof in one frame.", "service_category": "removal", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "professional_equipment", "branded_truck", "isa_visible" ], "composition": "landscape_hero", "text_overlay_room": [ "top" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "homepage_hero", "estimate_page_trust", "lead_warming_proof", "residential_lp", "meta_ad_static", "retargeting_creative", "services_hub_card", "spring_pruning_email" ], "description": "Branded Sperry van dominates foreground with phone number and 'ISA Certified Arborist' clearly legible; helmeted operator on Vermeer works in background \u2014 rare single frame combining brand identity, credentials, and active work.", "caption_suggestion": "ISA certified and on the job \u2014 that's the Sperry difference.", "flags": [], "fitness_score": 9 }, { "id": "img_0140", "filename": "KLPP9303.jpg", "rel_path": "2020/May 2020/KLPP9303.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9303.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8198904, "size_mb": 7.82, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:22:59", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0140.jpg", "subject_primary": "equipment_only", "subject_notes": "Tight shot of Vermeer mini-skid grapple bucket loaded with freshly cut logs and green brush \u2014 no crew visible, no branding. Strong texture and color contrast.", "service_category": "removal", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "removal_email", "social_post_general", "services_hub_card" ], "description": "Extreme close-up of a Vermeer grapple bucket holding a full load of cut logs and leafy branches \u2014 graphic and kinetic, good for social texture or supporting visual in email.", "caption_suggestion": "Clean cuts, controlled removal \u2014 your yard stays intact.", "flags": [], "fitness_score": 6 }, { "id": "img_0141", "filename": "KLPP9309.jpg", "rel_path": "2020/May 2020/KLPP9309.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9309.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 11181825, "size_mb": 10.66, "type": "image", "ext": ".jpg", "width": 5575, "height": 3717, "orientation": "landscape", "megapixels": 20.7, "date_taken": "2020:05:21 07:23:18", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0141.jpg", "subject_primary": "equipment_only", "subject_notes": "Full Vermeer mini-skid steer with grapple bucket raised and loaded with logs, operating alone in gravel yard \u2014 no crew, no branding visible. Purple-leaf tree and brush pile in background.", "service_category": "removal", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "removal_email", "social_post_general", "services_hub_card" ], "description": "Clean equipment-only shot of the Vermeer mini-skid with a grapple load raised high \u2014 good for showing capability without crew distraction. 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Could represent satisfied homeowner or customer persona.", "service_category": "planting", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "left", "right" ], "quality": "social_only", "lighting": "excellent", "focus": "sharp", "people": "customer_visible_face", "brand_visibility": "none", "campaign_fit": [ "customer_proof_email", "lead_warming_proof", "spring_pruning_email", "social_post_general", "residential_lp" ], "description": "Warm lifestyle portrait of an older female homeowner in a garden hat holding pruning shears and a yellow flower in a blooming residential garden \u2014 relatable customer persona image with strong spring feel.", "caption_suggestion": "Your garden thrives when the right trees get proper care.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0145", "filename": "KLPP9325.jpg", "rel_path": "2020/May 2020/KLPP9325.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9325.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 5544983, "size_mb": 5.29, "type": "image", "ext": ".jpg", "width": 4857, "height": 2980, "orientation": "landscape", "megapixels": 14.5, "date_taken": "2020:05:21 07:48:00", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0145.jpg", "subject_primary": "individual_portrait", "subject_notes": "Woman smiling in front of lush green foliage, casual business attire, no branded gear visible \u2014 likely customer or office staff", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "none", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general" ], "description": "Close-cropped portrait of a smiling woman in a dark rain jacket against a backdrop of full spring foliage. Natural, approachable expression. No Sperry branding visible. 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Strong brand visibility on shirt. Excellent natural lighting. 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Branded Sperry truck visible at right edge. Mix of branded and unbranded workwear. Spring blooms in background. Slightly soft at edges due to group depth.", "caption_suggestion": "Five guys, one mission \u2014 healthier trees on your property.", "flags": [], "fitness_score": 6 }, { "id": "img_0148", "filename": "KLPP9335.jpg", "rel_path": "2020/May 2020/KLPP9335.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9335.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 10528076, "size_mb": 10.04, "type": "image", "ext": ".jpg", "width": 5677, "height": 3231, "orientation": "landscape", "megapixels": 18.3, "date_taken": "2020:05:21 07:52:07", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0148.jpg", "subject_primary": "team_portrait", "subject_notes": "Nearly identical to img_0147 \u2014 same five crew members, same location, slightly different framing or moment", "service_category": "none", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "branded_truck", "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Alternate frame of the five-person team portrait from the same session as img_0147. Marginally different poses. Branded truck at right. Select one of the two for use; this is the secondary pick.", "caption_suggestion": "This is what showing up ready looks like every morning.", "flags": [], "fitness_score": 5 }, { "id": "img_0149", "filename": "KLPP9339.jpg", "rel_path": "2020/May 2020/KLPP9339.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9339.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 10639680, "size_mb": 10.15, "type": "image", "ext": ".jpg", "width": 5226, "height": 3454, "orientation": "landscape", "megapixels": 18.1, "date_taken": "2020:05:21 07:53:13", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0149.jpg", "subject_primary": "crew_at_work", "subject_notes": "Crew member in hi-vis vest and helmet unloading or operating a Vermeer stump grinder from a trailer on a residential street", "service_category": "stump_grinding", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "social_post_general", "services_hub_card", "retargeting_creative", "residential_lp" ], "description": "Crew member in hi-vis safety vest and helmet working with a yellow Vermeer stump grinder on a trailer, parked on a residential street. Shows professional equipment deployment. Clean street-level composition. White utility truck partially visible in background.", "caption_suggestion": "Stump gone before lunch \u2014 that's how we roll.", "flags": [], "fitness_score": 6 }, { "id": "img_0150", "filename": "KLPP9361.jpg", "rel_path": "2020/May 2020/KLPP9361.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9361.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 12176773, "size_mb": 11.61, "type": "image", "ext": ".jpg", "width": 5759, "height": 3510, "orientation": "landscape", "megapixels": 20.2, "date_taken": "2020:05:21 07:54:07", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0150.jpg", "subject_primary": "crew_at_work", "subject_notes": "Wide environmental shot \u2014 crew member in hi-vis operating stump grinder on a beautiful residential lawn with large mature trees and Japanese maple in foreground", "service_category": "stump_grinding", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "left", "top" ], "quality": "web_hero", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "homepage_hero", "services_hub_card", "residential_lp", "social_post_general", "meta_ad_static", "spring_pruning_email" ], "description": "Wide landscape shot of a crew member operating a yellow stump grinder on a well-maintained residential lawn. Large mature trees frame the scene above; a red Japanese maple anchors the foreground. 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Full summer foliage creates a rich green frame. Calm, professional atmosphere \u2014 shows careful work in an occupied residential setting.", "caption_suggestion": "Quiet work, big results \u2014 stump grinding done right.", "flags": [], "fitness_score": 8 }, { "id": "img_0152", "filename": "KLPP9385.jpg", "rel_path": "2020/May 2020/KLPP9385.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9385.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 12838353, "size_mb": 12.24, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:55:21", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0152.jpg", "subject_primary": "action_shot", "subject_notes": "Dynamic shot of Vermeer SC352 stump grinder in operation \u2014 crew member riding it through dense garden bed, close-action framing with flowering shrubs in foreground", "service_category": "stump_grinding", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "meta_ad_static", "meta_ad_vertical", "services_hub_card", "residential_lp", "social_post_general", "retargeting_creative" ], "description": "Action-oriented shot of a crew member operating a Vermeer SC352 stump grinder pushing through a dense garden area. Flowering shrubs in foreground add color and depth. Machine branding (Vermeer SC352) clearly visible. Helmet and hi-vis worn. Strong visual energy \u2014 good stop-the-scroll energy for Meta.", "caption_suggestion": "The SC352 handles what hand tools can't \u2014 every time.", "flags": [], "fitness_score": 8 }, { "id": "img_0153", "filename": "KLPP9391.jpg", "rel_path": "2020/May 2020/KLPP9391.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9391.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8322392, "size_mb": 7.94, "type": "image", "ext": ".jpg", "width": 5534, "height": 3116, "orientation": "landscape", "megapixels": 17.2, "date_taken": "2020:05:21 07:55:45", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0153.jpg", "subject_primary": "tight_detail", "subject_notes": "Extreme close-up of stump grinder cutting wheel in operation \u2014 dirt, debris, and cutter teeth visible mid-grind", "service_category": "stump_grinding", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "social_post_general", "services_hub_card", "retargeting_creative" ], "description": "Extreme close-up of a stump grinder cutting wheel actively working through wood and soil. Cutter teeth and debris clearly visible. No people in frame. Dramatic textural detail \u2014 niche appeal for social but too abstract for hero use. Complements wider action shots in a carousel or reel.", "caption_suggestion": "Inch by inch, that stump doesn't stand a chance.", "flags": [], "fitness_score": 5 }, { "id": "img_0154", "filename": "KLPP9393.jpg", "rel_path": "2020/May 2020/KLPP9393.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9393.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8190883, "size_mb": 7.81, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:55:52", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0154.jpg", "subject_primary": "crew_at_work", "subject_notes": "Crew member in full PPE \u2014 helmet, safety glasses, hi-vis vest, gloves \u2014 operating stump grinder controls with focused expression; Sperry branding on shirt underneath", "service_category": "stump_grinding", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "ppe_helmet", "branded_uniform", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "meta_ad_vertical", "estimate_page_trust", "services_hub_card", "lead_warming_proof", "residential_lp", "social_post_general", "hazard_landing_page" ], "description": "Portrait-framed shot of a Sperry crew member wearing a full PPE kit \u2014 helmet, safety glasses, gloves, hi-vis vest \u2014 focused on operating stump grinder controls. Sperry branded green shirt visible under the vest. Strong trust signal composition. Clean background. Excellent for vertical ads and trust-building placements.", "caption_suggestion": "Full kit, full focus \u2014 this is how we protect your property.", "flags": [], "fitness_score": 9 }, { "id": "img_0155", "filename": "KLPP9396.jpg", "rel_path": "2020/May 2020/KLPP9396.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9396.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6604291, "size_mb": 6.3, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:56:07", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0155.jpg", "subject_primary": "tight_detail", "subject_notes": "Tight close-up of gloved hands operating stump grinder control levers \u2014 branded green sleeve and hi-vis vest cuffs partially visible", "service_category": "stump_grinding", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "bottom", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "social_post_general", "retargeting_creative", "services_hub_card" ], "description": "Close-up of a crew member's gloved hands gripping the control levers of a stump grinder. Branded green Sperry sleeve and hi-vis vest cuffs partially visible. Strong detail shot emphasizing skilled, hands-on work. Best used as a supporting visual in carousels or reels alongside wider shots.", "caption_suggestion": "Every lever pull is a call you don't have to make twice.", "flags": [], "fitness_score": 6 }, { "id": "img_0156", "filename": "KLPP9398.jpg", "rel_path": "2020/May 2020/KLPP9398.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9398.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6351830, "size_mb": 6.06, "type": "image", "ext": ".jpg", "width": 5684, "height": 2709, "orientation": "landscape", "megapixels": 15.4, "date_taken": "2020:05:21 07:56:23", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0156.jpg", "subject_primary": "tight_detail", "subject_notes": "Close-up of stump grinder cutting wheel at rest on a lawn \u2014 cutter teeth and wheel hub detail, fresh mulch and grass visible", "service_category": "stump_grinding", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "social_post_general", "services_hub_card", "retargeting_creative" ], "description": "Close-up of a stump grinder cutting wheel and teeth resting on a lawn with fresh wood chip mulch below. Clean, sharp macro-style composition. No people, no branding. Strong supporting detail visual for stump grinding content \u2014 pairs well with before/after or wider action shots.", "caption_suggestion": "That wheel chews stumps down to nothing \u2014 guaranteed.", "flags": [], "fitness_score": 5 }, { "id": "img_0157", "filename": "KLPP9403.jpg", "rel_path": "2020/May 2020/KLPP9403.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9403.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 11172778, "size_mb": 10.66, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:56:51", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0157.jpg", "subject_primary": "crew_at_work", "subject_notes": "Operator running yellow stump grinder on a residential lawn, bokeh of pink rhododendron blooms in foreground, large mature tree and branded flag visible in background.", "service_category": "stump_grinding", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "ppe_helmet", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "spring_pruning_email", "summer_services_email", "meta_ad_static", "homepage_hero", "services_hub_card", "social_post_general", "residential_lp" ], "description": "Wide landscape shot of a crew member operating a large yellow stump grinder on a lush green residential lawn. Pink rhododendron blooms frame the foreground with a pleasing bokeh effect. A mature shade tree fills the upper frame and a small branded flag is visible at distance.", "caption_suggestion": "Stump gone by end of day \u2014 yard ready by the weekend.", "flags": [], "fitness_score": 8 }, { "id": "img_0158", "filename": "KLPP9413.jpg", "rel_path": "2020/May 2020/KLPP9413.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9413.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 12485278, "size_mb": 11.91, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 07:57:10", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0158.jpg", "subject_primary": "scenery_tree", "subject_notes": "Large, multi-stemmed mature tree with full green canopy photographed looking up through pink rhododendron blooms in foreground. No people, no equipment.", "service_category": "none", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "sperry_story_about_page", "social_post_general", "lead_warming_proof" ], "description": "Artistic upward-looking shot of a large, healthy multi-trunked deciduous tree in full leaf. Pink rhododendron blooms fill the left foreground in soft focus, giving a sense of a well-tended Pacific NW property. No crew or equipment visible.", "caption_suggestion": "The right tree in the right place \u2014 we help it thrive.", "flags": [ "distracting_background" ], "fitness_score": 5 }, { "id": "img_0159", "filename": "KLPP9416.jpg", "rel_path": "2020/May 2020/KLPP9416.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9416.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 9698000, "size_mb": 9.25, "type": "image", "ext": ".jpg", "width": 5275, "height": 2961, "orientation": "landscape", "megapixels": 15.6, "date_taken": "2020:05:21 08:00:47", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0159.jpg", "subject_primary": "crew_at_work", "subject_notes": "Arborist (likely owner) in branded jacket gesturing toward a large Japanese maple, explaining to a female homeowner. Consultation scene, both faces visible.", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "low", "campaign_fit": [ "hidden_risks_email", "customer_proof_email", "estimate_page_trust", "lead_warming_proof", "meta_ad_static", "residential_lp", "hazard_landing_page", "sperry_story_about_page", "owner_team_about" ], "description": "Arborist in a branded gray softshell jacket points into the canopy of a large Japanese maple while a female homeowner listens attentively. Lush green garden background. Strong consultation and trust-building narrative.", "caption_suggestion": "We walk the property with you before we touch a single branch.", "flags": [ "needs_release_form" ], "fitness_score": 9 }, { "id": "img_0160", "filename": "KLPP9420.jpg", "rel_path": "2020/May 2020/KLPP9420.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9420.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 12745168, "size_mb": 12.15, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:00:49", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0160.jpg", "subject_primary": "crew_at_work", "subject_notes": "Wider version of img_0159 \u2014 arborist and homeowner both examining Japanese maple. Slightly more foliage context, faces fully visible.", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "low", "campaign_fit": [ "hidden_risks_email", "customer_proof_email", "estimate_page_trust", "lead_warming_proof", "meta_ad_static", "residential_lp", "hazard_landing_page" ], "description": "Slightly wider framing of the arborist-homeowner consultation at the Japanese maple. Both subjects in clear focus with garden surroundings visible. Good alternate or B-roll to img_0159 for the same campaign placements.", "caption_suggestion": "Two sets of eyes on your trees \u2014 one trained, one yours.", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0161", "filename": "KLPP9433.jpg", "rel_path": "2020/May 2020/KLPP9433.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9433.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 11222313, "size_mb": 10.7, "type": "image", "ext": ".jpg", "width": 5656, "height": 3305, "orientation": "landscape", "megapixels": 18.7, "date_taken": "2020:05:21 08:01:01", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0161.jpg", "subject_primary": "crew_at_work", "subject_notes": "Arborist pointing upward into Japanese maple canopy while homeowner looks on. Arm raised creates strong directional energy. Both faces visible.", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "right" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "low", "campaign_fit": [ "hidden_risks_email", "hazard_landing_page", "estimate_page_trust", "meta_ad_static", "meta_ad_vertical", "residential_lp", "lead_warming_proof" ], "description": "Dynamic consultation shot \u2014 arborist's arm extended upward pointing into the Japanese maple canopy with confident posture. Homeowner watches. Strong visual cue for hazard assessment and expert guidance messaging.", "caption_suggestion": "Spotted something you missed \u2014 that branch needed to come down.", "flags": [ "needs_release_form" ], "fitness_score": 9 }, { "id": "img_0162", "filename": "KLPP9447.jpg", "rel_path": "2020/May 2020/KLPP9447.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9447.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7198174, "size_mb": 6.86, "type": "image", "ext": ".jpg", "width": 4959, "height": 2491, "orientation": "landscape", "megapixels": 12.4, "date_taken": "2020:05:21 08:02:29", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0162.jpg", "subject_primary": "individual_portrait", "subject_notes": "Close-up of arborist smiling in branded jacket, homeowner visible in right foreground back-to-camera. Japanese maple behind. Warm, approachable expression.", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "left" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "customer_proof_email", "estimate_page_trust", "lead_warming_proof", "club_welcome_brand", "meta_ad_vertical", "retargeting_creative" ], "description": "Tight portrait of the arborist smiling warmly during a customer consultation. Branded softshell jacket logo visible. Homeowner partially in foreground. Japanese maple canopy frames the background. Highly personal and trust-building.", "caption_suggestion": "Our owner shows up to every estimate \u2014 no sales reps, just expertise.", "flags": [ "needs_release_form" ], "fitness_score": 9 }, { "id": "img_0163", "filename": "KLPP9463.jpg", "rel_path": "2020/May 2020/KLPP9463.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9463.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8237270, "size_mb": 7.86, "type": "image", "ext": ".jpg", "width": 5608, "height": 3309, "orientation": "landscape", "megapixels": 18.6, "date_taken": "2020:05:21 08:02:50", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0163.jpg", "subject_primary": "individual_portrait", "subject_notes": "Arborist mid-conversation, animated expression, hands gesturing. Homeowner visible in right foreground back-to-camera. Natural, candid moment.", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "group_with_customer", "brand_visibility": "medium", "campaign_fit": [ "sperry_story_about_page", "owner_team_about", "social_post_general", "lead_warming_proof", "retargeting_creative" ], "description": "Candid mid-sentence shot of the arborist gesturing expressively during consultation. Slightly less composed than img_0162 but authentic energy. Useful for social storytelling and about-page variety.", "caption_suggestion": "Straight talk about your trees \u2014 no upsell, just the facts.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0164", "filename": "KLPP9471.jpg", "rel_path": "2020/May 2020/KLPP9471.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9471.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 9537360, "size_mb": 9.1, "type": "image", "ext": ".jpg", "width": 5502, "height": 3560, "orientation": "landscape", "megapixels": 19.6, "date_taken": "2020:05:21 08:03:00", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0164.jpg", "subject_primary": "individual_portrait", "subject_notes": "Arborist listening attentively while homeowner gestures toward him (back to camera). Calm, engaged expression. Japanese maple behind.", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "low", "campaign_fit": [ "customer_proof_email", "lead_warming_proof", "sperry_story_about_page", "social_post_general", "retargeting_creative" ], "description": "Arborist in listening posture as homeowner points or explains. Reversal of the typical expert-speaking dynamic \u2014 shows the arborist as attentive and collaborative. Good for relationship and trust messaging.", "caption_suggestion": "We listen first. The trees tell the rest of the story.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0165", "filename": "KLPP9484.jpg", "rel_path": "2020/May 2020/KLPP9484.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9484.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8164300, "size_mb": 7.79, "type": "image", "ext": ".jpg", "width": 5760, "height": 3472, "orientation": "landscape", "megapixels": 20.0, "date_taken": "2020:05:21 08:03:06", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0165.jpg", "subject_primary": "individual_portrait", "subject_notes": "Arborist smiling warmly, homeowner partially in foreground. Confident, direct expression. Branded jacket visible.", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "left" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "club_welcome_brand", "meta_ad_vertical", "retargeting_creative", "lead_warming_proof" ], "description": "Clean portrait of the arborist smiling confidently with the Japanese maple behind. Branded jacket well-lit and visible. Strong alternate to img_0162 for hero and trust placements requiring a clear owner face.", "caption_suggestion": "ISA-certified and standing in your yard \u2014 ready when you are.", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0166", "filename": "KLPP9502.jpg", "rel_path": "2020/May 2020/KLPP9502.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9502.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6712178, "size_mb": 6.4, "type": "image", "ext": ".jpg", "width": 5233, "height": 3230, "orientation": "landscape", "megapixels": 16.9, "date_taken": "2020:05:21 08:03:54", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0166.jpg", "subject_primary": "customer_property", "subject_notes": "Female homeowner facing arborist (back to camera, out of focus). Residential home siding and Japanese maple visible. Customer face fully identifiable.", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "top", "left", "right" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "none", "campaign_fit": [ "customer_proof_email", "lead_warming_proof", "residential_lp", "social_post_general" ], "description": "Homeowner's face in clear focus as she engages with the arborist at her property. House siding and Japanese maple provide residential context. Customer is the visual subject \u2014 arborist's back fills the foreground.", "caption_suggestion": "Your neighbors trust us with their trees \u2014 see what they say.", "flags": [ "needs_release_form" ], "fitness_score": 5 }, { "id": "img_0167", "filename": "KLPP9510.jpg", "rel_path": "2020/May 2020/KLPP9510.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9510.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7601521, "size_mb": 7.25, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:07:08", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0167.jpg", "subject_primary": "crew_at_work", "subject_notes": "Arborist using hand pruners to trim a Japanese maple. Arm raised, working close into the canopy. Profile shot showing skilled technique.", "service_category": "pruning", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "bottom", "top" ], "quality": "web_hero", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "spring_pruning_email", "summer_services_email", "services_hub_card", "meta_ad_static", "homepage_hero", "residential_lp", "social_post_general", "q3_booking_email" ], "description": "Side-profile action shot of the arborist reaching into a Japanese maple canopy with bypass pruners. Clear view of skilled, deliberate hand technique. 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Tool-and-craft detail shot.", "service_category": "pruning", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "services_hub_card", "social_post_general", "meta_ad_static", "lead_warming_proof" ], "description": "Macro detail shot of gloved hands making a precise pruning cut with red-handled bypass pruners inside a Japanese maple. Shallow depth of field isolates the cut point. 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Intimate, expert-eye perspective.", "service_category": "plant_healthcare", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "hidden_risks_email", "social_post_general", "lead_warming_proof", "sperry_story_about_page", "owner_team_about" ], "description": "Older bearded arborist wearing a tan cap and grey jacket examines the delicate branching of a red Japanese maple up close, with bokeh foliage framing the foreground. 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Fall color visible.", "service_category": "pruning", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "social_post_general", "services_hub_card", "lead_warming_proof" ], "description": "Low-angle upward shot of an arborist standing inside a large gnarled ornamental tree, arm extended overhead with a pruning tool, surrounded by lichen-covered branches and fall foliage. 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Similar composition.", "service_category": "pruning", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "social_post_general", "services_hub_card" ], "description": "Wider low-angle shot of arborist working inside the canopy of a large ornamental tree, arm raised to make a cut. Backlit mixed green and red foliage creates a layered, atmospheric image. 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Strong trust signal.", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "medium", "campaign_fit": [ "estimate_page_trust", "customer_proof_email", "lead_warming_proof", "residential_lp", "meta_ad_vertical", "services_hub_card", "retargeting_creative" ], "description": "Closer crop of the arborist-homeowner consultation \u2014 arborist in branded Sperry jacket reaches toward the boxwood hedge while the female customer listens attentively. Natural, unposed energy with clear brand uniform visible.", "caption_suggestion": "Your property expert listens first, recommends second.", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0174", "filename": "KLPP9602.jpg", "rel_path": "2020/May 2020/KLPP9602.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9602.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 10084499, "size_mb": 9.62, "type": "image", "ext": ".jpg", "width": 5760, "height": 2976, "orientation": "landscape", "megapixels": 17.1, "date_taken": "2020:05:21 08:11:34", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0174.jpg", "subject_primary": "crew_at_work", "subject_notes": "Widest shot of same arborist-homeowner pair, full body, lush lawn and mature tree in background. More environmental context of the residential property.", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "low", "campaign_fit": [ "customer_proof_email", "lead_warming_proof", "social_post_general", "residential_lp" ], "description": "Wide-angle view of arborist and female homeowner discussing a large boxwood hedge on a residential property. Mature trees and manicured lawn fill the background. Brand markings visible but small. Conveys full-service residential relationship.", "caption_suggestion": "Your trees, your goals \u2014 we come to you first.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0175", "filename": "KLPP9618.jpg", "rel_path": "2020/May 2020/KLPP9618.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9618.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 9112238, "size_mb": 8.69, "type": "image", "ext": ".jpg", "width": 5616, "height": 3744, "orientation": "landscape", "megapixels": 21.0, "date_taken": "2020:05:21 08:12:32", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0175.jpg", "subject_primary": "crew_at_work", "subject_notes": "Happy female homeowner laughing while facing arborist (back to camera) in residential backyard. Warm, genuine moment of positive customer interaction. No brand visible.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "none", "campaign_fit": [ "customer_proof_email", "lead_warming_proof", "referral_ask_email", "social_post_general", "retargeting_creative", "sperry_story_about_page" ], "description": "Female homeowner smiling and laughing with hand on chest while the arborist (back to camera, grey jacket and white cap) faces her in a green residential backyard. 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Slightly different moment and crop; customer expression slightly less animated.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "none", "campaign_fit": [ "customer_proof_email", "lead_warming_proof", "social_post_general" ], "description": "Near-duplicate of img_0175 \u2014 same arborist-homeowner pair, same garden setting. Female customer smiling broadly, hand at chest. Arborist in grey jacket and white cap faces her. Slightly different framing; less energy than the sibling shot.", "caption_suggestion": "Happy customers keep calling us back every season.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0177", "filename": "KLPP9632.jpg", "rel_path": "2020/May 2020/KLPP9632.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9632.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8429878, "size_mb": 8.04, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:12:58", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0177.jpg", "subject_primary": "crew_at_work", "subject_notes": "Third variant of arborist-homeowner pair, homeowner gesturing/talking, arborist listening. Good conversation energy. No brand visible.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "none", "campaign_fit": [ "customer_proof_email", "lead_warming_proof", "social_post_general", "referral_ask_email" ], "description": "Third variant in the series \u2014 female homeowner gesturing while speaking, arborist (back to camera) listening. Active two-way conversation energy in a residential garden. Captures the consultative, relationship-first nature of the business.", "caption_suggestion": "We listen more than we talk. That is how good work starts.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0178", "filename": "KLPP9640.jpg", "rel_path": "2020/May 2020/KLPP9640.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9640.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 9318628, "size_mb": 8.89, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:13:02", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0178.jpg", "subject_primary": "crew_at_work", "subject_notes": "Fourth variant \u2014 homeowner giving thumbs up to arborist (back to camera). Clear approval/satisfaction gesture. Strong social proof moment.", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "none", "campaign_fit": [ "customer_proof_email", "referral_ask_email", "lead_warming_proof", "social_post_general", "retargeting_creative" ], "description": "Female homeowner gives a thumbs-up to the arborist (back to camera) in the residential backyard. The most explicit approval/satisfaction moment in the series \u2014 strong social proof signal. No branding visible.", "caption_suggestion": "When they give you the thumbs up, you know it went right.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0179", "filename": "KLPP9681.jpg", "rel_path": "2020/May 2020/KLPP9681.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9681.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 17271326, "size_mb": 16.47, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:14:38", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0179.jpg", "subject_primary": "crew_at_work", "subject_notes": "Arborist partially visible at top of a red Japanese maple canopy, with a weeping blue atlas cedar adjacent. Residential property, no ground crew visible. Shows climber in ornamental tree.", "service_category": "pruning", "property_type": "residential", "season_cue": "spring_leafout", "trust_signals": [ "ropes_rigging" ], "composition": "landscape_hero", "text_overlay_room": [ "bottom", "right" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "social_post_general", "services_hub_card", "residential_lp" ], "description": "Wide residential property shot showing a large red Japanese maple next to a weeping blue atlas cedar. An arborist is barely visible working in the top of the maple canopy. The property and plant collection suggest a high-value residential client.", "caption_suggestion": "Even the most prized ornamentals need the right hands.", "flags": [ "blurry_subject" ], "fitness_score": 5 }, { "id": "img_0180", "filename": "KLPP9690.jpg", "rel_path": "2020/May 2020/KLPP9690.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9690.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7697163, "size_mb": 7.34, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:15:51", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0180.jpg", "subject_primary": "individual_portrait", "subject_notes": "Tight close-up of older arborist's hands inspecting bright red new growth on a blooming pieris shrub. 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Highly tactile, expert-care image with exceptional spring color.", "caption_suggestion": "Healthy plants start with knowing exactly what to look for.", "flags": [], "fitness_score": 9 }, { "id": "img_0181", "filename": "KLPP9693.jpg", "rel_path": "2020/May 2020/KLPP9693.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9693.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 7291873, "size_mb": 6.95, "type": "image", "ext": ".jpg", "width": 5759, "height": 3321, "orientation": "landscape", "megapixels": 19.1, "date_taken": "2020:05:21 08:15:54", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0181.jpg", "subject_primary": "crew_at_work", "subject_notes": "Close-up of an older male arborist using hand pruners on a shrub with red new growth and white flower clusters; face visible, skilled hands in frame", "service_category": "pruning", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "social_post_general", "lead_warming_proof" ], "description": "Extreme close-up of a bearded older arborist trimming a flowering shrub with hand pruners. Red new-growth foliage and white blooms are prominent in the foreground. The tight crop keeps attention on the skilled handwork. Background is soft lush greenery. Overcast Pacific NW light.", "caption_suggestion": "Right cut, right time \u2014 spring pruning keeps your plants healthy all season.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0182", "filename": "KLPP9714.jpg", "rel_path": "2020/May 2020/KLPP9714.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9714.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 12336354, "size_mb": 11.76, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:17:57", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0182.jpg", "subject_primary": "crew_at_work", "subject_notes": "Male crew member in orange shirt pointing out a large blooming rhododendron to a female customer; consultation scene at residential property; both faces visible", "service_category": "plant_healthcare", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "group_with_customer", "brand_visibility": "low", "campaign_fit": [ "customer_proof_email", "lead_warming_proof", "estimate_page_trust", "residential_lp", "social_post_general" ], "description": "A crew member in an orange shirt points toward a large, vibrant purple rhododendron in full bloom while a female customer in a dark jacket looks on. Set in a residential garden with mature evergreens behind. Overcast natural light, slightly dark exposure. Both subjects angled away from camera.", "caption_suggestion": "We walk every property with you \u2014 no surprises, just answers.", "flags": [ "needs_release_form", "distracting_background" ], "fitness_score": 6 }, { "id": "img_0183", "filename": "KLPP9716.jpg", "rel_path": "2020/May 2020/KLPP9716.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9716.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 9260365, "size_mb": 8.83, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:18:06", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0183.jpg", "subject_primary": "crew_at_work", "subject_notes": "Male crew member in orange shirt reaching to point at flowering rhododendron while female customer watches; closer framing than img_0182; both faces visible", "service_category": "plant_healthcare", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "low", "campaign_fit": [ "customer_proof_email", "estimate_page_trust", "lead_warming_proof", "residential_lp", "meta_ad_vertical", "social_post_general" ], "description": "Tighter consultation scene: crew member in orange Sperry shirt pointing into a blooming pink rhododendron while a female customer looks closely at the foliage. Both faces clearly visible. Foreground bokeh of rhododendron blooms frames the subjects. Vertical orientation works well for mobile ad formats.", "caption_suggestion": "Every visit starts with listening \u2014 then we show you exactly what we see.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0184", "filename": "KLPP9734.jpg", "rel_path": "2020/May 2020/KLPP9734.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9734.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 10644409, "size_mb": 10.15, "type": "image", "ext": ".jpg", "width": 5679, "height": 3786, "orientation": "landscape", "megapixels": 21.5, "date_taken": "2020:05:21 08:18:21", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0184.jpg", "subject_primary": "crew_at_work", "subject_notes": "Female customer pointing up at tree canopy while male crew member in orange shirt listens; customer directing attention upward; residential garden with blooming rhododendrons", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "group_with_customer", "brand_visibility": "low", "campaign_fit": [ "hidden_risks_email", "customer_proof_email", "estimate_page_trust", "hazard_landing_page", "residential_lp", "lead_warming_proof", "social_post_general" ], "description": "Female customer in dark jacket points upward toward the tree canopy while a crew member in an orange shirt looks in the same direction. Blooming pink rhododendrons frame the foreground. The customer-directing dynamic reinforces a collaborative consult feel. Good natural light, vertical composition.", "caption_suggestion": "You point it out, we figure out what it means \u2014 that's the walk.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0185", "filename": "KLPP9738.jpg", "rel_path": "2020/May 2020/KLPP9738.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9738.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 6435071, "size_mb": 6.14, "type": "image", "ext": ".jpg", "width": 5760, "height": 3184, "orientation": "landscape", "megapixels": 18.3, "date_taken": "2020:05:21 08:21:18", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0185.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member in full green uniform, hi-vis vest, and white helmet on phone \u2014 candid working portrait, face clearly visible; strong professional field presence", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "ppe_helmet", "branded_uniform", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom", "left" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general", "retargeting_creative", "meta_ad_vertical", "lead_warming_proof" ], "description": "Tight portrait of a male crew member in full green PPE uniform, white safety helmet with ear protection, and hi-vis vest, talking on a phone outdoors. Expression is focused and engaged. Clean green garden background. Strong professional presence \u2014 reads as a real field operator. Excellent for brand and team pages.", "caption_suggestion": "Coordinating the job from the ground up \u2014 that's how we keep it tight.", "flags": [ "needs_release_form" ], "fitness_score": 8 }, { "id": "img_0186", "filename": "KLPP9747.jpg", "rel_path": "2020/May 2020/KLPP9747.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9747.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 9350932, "size_mb": 8.92, "type": "image", "ext": ".jpg", "width": 5760, "height": 3331, "orientation": "landscape", "megapixels": 19.2, "date_taken": "2020:05:21 08:22:09", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0186.jpg", "subject_primary": "crew_at_work", "subject_notes": "Male crew member in full green uniform, hi-vis vest, and white helmet looking up and writing on clipboard \u2014 hazard or tree assessment in progress; open residential garden", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "ppe_helmet", "branded_uniform", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "right" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "hidden_risks_email", "hazard_landing_page", "homepage_hero", "services_hub_card", "lead_warming_proof", "meta_ad_static", "residential_lp", "retargeting_creative" ], "description": "Crew member in green ISA-style uniform with white safety helmet and hi-vis vest looks up into the tree canopy while writing notes on a clipboard. Clean, uncluttered green residential garden background. Excellent natural light. The upward gaze with clipboard is authoritative hazard-assessment storytelling \u2014 the strongest single image in this batch.", "caption_suggestion": "ISA-certified eyes catch what untrained eyes miss \u2014 every time.", "flags": [], "fitness_score": 9 }, { "id": "img_0187", "filename": "KLPP9767.jpg", "rel_path": "2020/May 2020/KLPP9767.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9767.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 10250625, "size_mb": 9.78, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:23:33", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0187.jpg", "subject_primary": "crew_at_work", "subject_notes": "Extreme close-up of a hand pressing a diagnostic probe (resistograph or sonic tomograph) into a moss-covered tree trunk tagged with orange numbered tag #3", "service_category": "hazard_assessment", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [ "professional_equipment" ], "composition": "tight_detail", "text_overlay_room": [ "bottom", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "hidden_risks_email", "hazard_landing_page", "services_hub_card", "social_post_general", "lead_warming_proof" ], "description": "Macro close-up of a hand inserting a resistograph or sonic tomography probe into a moss-covered tree trunk. Orange numbered tag #3 is visible on the bark. Specialized diagnostic equipment communicates expertise and scientific rigor. Moody green tones, overcast light, very sharp focus on probe tip.", "caption_suggestion": "We test before we guess \u2014 specialized tools, honest answers.", "flags": [], "fitness_score": 7 }, { "id": "img_0188", "filename": "KLPP9768.jpg", "rel_path": "2020/May 2020/KLPP9768.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9768.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 10537188, "size_mb": 10.05, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:23:44", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0188.jpg", "subject_primary": "crew_at_work", "subject_notes": "Wider shot of crew member in hi-vis vest operating diagnostic equipment on large moss-covered tree trunk; orange sensor tags on bark; equipment case on ground nearby", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "ppe_helmet", "branded_uniform", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "right" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "hidden_risks_email", "hazard_landing_page", "services_hub_card", "social_post_general", "lead_warming_proof" ], "description": "Wider environmental frame showing a crew member in green uniform and hi-vis vest using diagnostic probes on a large, ancient moss-covered tree. Multiple orange sensor tags anchored in bark. Equipment case on the ground. Green residential garden behind. Overcast light, slightly flat exposure but good scene context.", "caption_suggestion": "Old trees hold secrets \u2014 we have the tools to read them.", "flags": [], "fitness_score": 6 }, { "id": "img_0189", "filename": "KLPP9783.jpg", "rel_path": "2020/May 2020/KLPP9783.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9783.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 13242265, "size_mb": 12.63, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:24:36", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0189.jpg", "subject_primary": "crew_at_work", "subject_notes": "Full-body shot of crew member in green uniform, hi-vis vest, and white helmet operating diagnostic probes on a large moss-covered tree in open residential garden \u2014 full professional setup visible", "service_category": "hazard_assessment", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "ppe_helmet", "branded_uniform", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "right" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "hidden_risks_email", "hazard_landing_page", "homepage_hero", "services_hub_card", "residential_lp", "meta_ad_static", "lead_warming_proof", "retargeting_creative" ], "description": "Full environmental shot of a crew member in complete green Sperry uniform with white safety helmet operating a resistograph or sonic tomograph on a massive moss-covered heritage tree. Open garden background with good depth. Clean, even natural light. Full kit on display \u2014 helmet, hi-vis, equipment, case \u2014 reads as thorough and authoritative.", "caption_suggestion": "You can't see decay from the sidewalk \u2014 but we can find it.", "flags": [], "fitness_score": 8 }, { "id": "img_0190", "filename": "KLPP9786.jpg", "rel_path": "2020/May 2020/KLPP9786.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9786.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8371289, "size_mb": 7.98, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:27:58", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0190.jpg", "subject_primary": "branded_vehicle", "subject_notes": "Bearded man leaning out of white Sperry Tree Care pickup truck window, smiling; logo clearly visible on door; dense overgrown vegetation surrounds vehicle", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_truck" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "club_welcome_brand", "sperry_story_about_page", "social_post_general", "owner_team_about", "retargeting_creative" ], "description": "Bearded man leaning out the driver window of a white Sperry Tree Care pickup truck, grinning. Sperry Tree Care logo clearly legible on the door. Dense garden vegetation fills background and foreground. Casual, approachable feel \u2014 reads as owner or lead crew. Lighting is uneven due to canopy shadows and the overgrown surround clutters the frame.", "caption_suggestion": "Every job starts the same way \u2014 we show up ready to help.", "flags": [ "needs_release_form", "distracting_background" ], "fitness_score": 5 }, { "id": "img_0191", "filename": "KLPP9800.jpg", "rel_path": "2020/May 2020/KLPP9800.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9800.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8544117, "size_mb": 8.15, "type": "image", "ext": ".jpg", "width": 5759, "height": 3298, "orientation": "landscape", "megapixels": 19.0, "date_taken": "2020:05:21 08:28:54", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0191.jpg", "subject_primary": "branded_vehicle", "subject_notes": "Same bearded man standing outside leaning on door of white Sperry Tree Care truck; logo clearly visible; full body visible; cleaner composition than img_0190", "service_category": "none", "property_type": "residential", "season_cue": "summer_full", "trust_signals": [ "branded_truck", "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "club_welcome_brand", "sperry_story_about_page", "owner_team_about", "social_post_general", "retargeting_creative", "meta_ad_vertical" ], "description": "Bearded man in olive work wear standing confidently beside the Sperry Tree Care pickup truck, hand resting on the door. Logo is clean and legible. More composed than img_0190 \u2014 full figure, upright stance, engaged expression. Residential garden background is soft. Strong brand-presence portrait for about pages and social.", "caption_suggestion": "This is what showing up prepared actually looks like.", "flags": [ "needs_release_form", "distracting_background" ], "fitness_score": 6 }, { "id": "img_0192", "filename": "KLPP9805.jpg", "rel_path": "2020/May 2020/KLPP9805.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9805.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8537524, "size_mb": 8.14, "type": "image", "ext": ".jpg", "width": 5388, "height": 3592, "orientation": "landscape", "megapixels": 19.4, "date_taken": "2020:05:21 08:31:16", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0192.jpg", "subject_primary": "individual_portrait", "subject_notes": "Female office staff member smiling at desk with dual monitors, talking on phone; home-office or small office setting with window light; admin or customer-facing role", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "club_welcome_brand", "sperry_story_about_page", "owner_team_about", "customer_proof_email", "social_post_general" ], "description": "Female office staff member seated at a desk with dual monitors, talking on the phone and smiling. Window light from the right creates a warm atmosphere. Home-office aesthetic. No Sperry branding visible. Communicates responsiveness and a personal touch behind the business \u2014 useful for humanizing the brand but limited by lack of brand signals.", "caption_suggestion": "Questions before you book? Someone always picks up the phone.", "flags": [ "needs_release_form", "low_resolution_concern" ], "fitness_score": 5 }, { "id": "img_0193", "filename": "KLPP9810.jpg", "rel_path": "2020/May 2020/KLPP9810.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9810.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 8769682, "size_mb": 8.36, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2020:05:21 08:31:20", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0193.jpg", "subject_primary": "individual_portrait", "subject_notes": "Woman at office desk on phone, smiling, casual office setting with window light. Likely admin or office staff.", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "none", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand" ], "description": "Female staff member seated at an office desk, talking on the phone and smiling warmly. Bright window light fills the frame. No visible Sperry branding. Interior office environment suggests back-office or scheduling role.", "caption_suggestion": "Our team picks up the phone and gets you scheduled fast", "flags": [ "needs_release_form" ], "fitness_score": 5 }, { "id": "img_0194", "filename": "KLPP9833.jpg", "rel_path": "2020/May 2020/KLPP9833.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2020/May 2020/KLPP9833.jpg", "year_folder": "2020", "subfolder": "May 2020", "size_bytes": 5170801, "size_mb": 4.93, "type": "image", "ext": ".jpg", "width": 5213, "height": 2515, "orientation": "landscape", "megapixels": 13.1, "date_taken": "2020:05:21 08:31:58", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0194.jpg", "subject_primary": "crew_at_work", "subject_notes": "Staff member wearing branded green jacket and hat, looking at laptop screen displaying Sperry Tree Care logo/badge graphic. Dark ambient light.", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "left", "top" ], "quality": "thumbnail_only", "lighting": "low", "focus": "acceptable", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "sperry_story_about_page", "club_welcome_brand", "social_post_general" ], "description": "Crew member in Sperry-branded green jacket viewed over-the-shoulder looking at a laptop displaying the Sperry Tree Care logo/seal. Low ambient light and partial face visible. 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Good brand identity shot.", "caption_suggestion": "Your property, our crew \u2014 Sperry Tree Care on the job", "flags": [], "fitness_score": 7 }, { "id": "img_0209", "filename": "KLP_7892.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7892.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7892.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 12744110, "size_mb": 12.15, "type": "image", "ext": ".jpg", "width": 5550, "height": 3700, "orientation": "landscape", "megapixels": 20.5, "date_taken": "2021:03:25 08:41:20", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0209.jpg", "subject_primary": "climber_in_tree", "subject_notes": "Two climbers in a large dormant oak, ground crew member with helmet in foreground right. Similar framing to img_0205 \u2014 low-angle, foreground climber ascending on ropes with a second climber higher in the tree. Strong action composition.", "service_category": "pruning", "property_type": "commercial_hoa", "season_cue": "winter_dormant", "trust_signals": [ "ppe_helmet", "ropes_rigging", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "low", "campaign_fit": [ "spring_pruning_email", "hidden_risks_email", "homepage_hero", "meta_ad_static", "services_hub_card", "commercial_lp", "hazard_landing_page", "social_post_general" ], "description": "Compelling low-angle shot of two climbers in a large dormant oak \u2014 foreground climber ascending on ropes in orange shirt and helmet, second climber higher in the canopy. Ground crew member partially visible at right. Similar to img_0205 but slightly different angle. Strong hero potential.", "caption_suggestion": "Two climbers working in sync \u2014 this is what real tree care looks like", "flags": [], "fitness_score": 8 }, { "id": "img_0210", "filename": "KLP_7896.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7896.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7896.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 14969648, "size_mb": 14.28, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2021:03:25 08:44:01", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0210.jpg", "subject_primary": "climber_in_tree", "subject_notes": "Climber high in a large dormant oak canopy, very small against the wide spread of bare branches and grey sky. Dramatic sense of scale and height. Minimalist composition \u2014 tree fills the frame.", "service_category": "pruning", "property_type": "ambiguous", "season_cue": "winter_dormant", "trust_signals": [ "ropes_rigging", "ppe_helmet" ], "composition": "landscape_hero", "text_overlay_room": [ "bottom", "left" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "hidden_risks_email", "hazard_landing_page", "social_post_general", "meta_ad_static" ], "description": "Dramatic wide shot looking up into a massive dormant oak canopy with a climber visible near center, tiny against the spread of bare branches and pale grey sky. Powerful illustration of scale and the reach of professional tree work. Climber and rigging barely discernible at full canopy height.", "caption_suggestion": "High up in the canopy \u2014 this is where the real work happens", "flags": [ "low_resolution_concern" ], "fitness_score": 6 }, { "id": "img_0211", "filename": "KLP_7901.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7901.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7901.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 14284808, "size_mb": 13.62, "type": "image", "ext": ".jpg", "width": 5503, "height": 3840, "orientation": "landscape", "megapixels": 21.1, "date_taken": "2021:03:25 08:44:20", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0211.jpg", "subject_primary": "climber_in_tree", "subject_notes": "Two climbers visible as silhouettes high in a large dormant oak against an overcast sky. Wide shot showing the full tree structure with both climbers positioned in the upper crown. Commercial building roof line visible at bottom.", "service_category": "pruning", "property_type": "commercial_hoa", "season_cue": "winter_dormant", "trust_signals": [ "ropes_rigging", "ppe_helmet" ], "composition": "landscape_hero", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "spring_pruning_email", "commercial_lp", "social_post_general", "mid_season_email" ], "description": "Wide landscape shot of a large dormant oak with two climbers visible in the upper crown against an overcast sky. Orange hi-vis suits provide the only color contrast against the grey and brown scene. Commercial building roofline at bottom anchors the commercial context.", "caption_suggestion": "Two in the canopy \u2014 commercial oak work done right", "flags": [ "distracting_background" ], "fitness_score": 5 }, { "id": "img_0212", "filename": "KLP_7905.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7905.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7905.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 12308148, "size_mb": 11.74, "type": "image", "ext": ".jpg", "width": 3609, "height": 5413, "orientation": "portrait", "megapixels": 19.5, "date_taken": "2021:03:25 08:44:30", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0212.jpg", "subject_primary": "climber_in_tree", "subject_notes": "Portrait orientation. Two climbers in a large dormant oak adjacent to a commercial building with a glass roof structure and a Sushi restaurant sign visible. Strong vertical composition showing climbers at different heights in the tree.", "service_category": "pruning", "property_type": "commercial_hoa", "season_cue": "winter_dormant", "trust_signals": [ "ropes_rigging", "ppe_helmet", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "meta_ad_vertical", "commercial_lp", "spring_pruning_email", "social_post_general" ], "description": "Vertical-format shot of two Sperry climbers positioned at different heights in a large dormant oak adjacent to a commercial retail building. Glass roof structure and partial restaurant signage visible in background. Good for vertical ad placements showing commercial-scale work.", "caption_suggestion": "Commercial property, full crew \u2014 pruning where it counts", "flags": [ "distracting_background" ], "fitness_score": 6 }, { "id": "img_0213", "filename": "KLP_7911.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7911.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7911.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 12625501, "size_mb": 12.04, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2021:03:25 08:46:21", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0213.jpg", "subject_primary": "scenery_tree", "subject_notes": "Wide establishing shot of a commercial courtyard or retail plaza \u2014 brick pavers, outdoor seating with yellow chairs, a large dormant oak as centerpiece, and a bright orange 'Tree Work Ahead' safety sign in the foreground right. No crew visible. Sign acts as context-setter.", "service_category": "pruning", "property_type": "commercial_hoa", "season_cue": "winter_dormant", "trust_signals": [ "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "no_people", "brand_visibility": "none", "campaign_fit": [ "commercial_lp", "social_post_general", "sperry_story_about_page", "mid_season_email" ], "description": "Establishing wide shot of a commercial retail courtyard with a large dormant oak as the centerpiece. Orange 'Tree Work Ahead' safety sign in the foreground signals professional job site setup. Outdoor cafe seating visible. Good context shot for commercial property work but no crew on-site.", "caption_suggestion": "Signed, sealed, and arborist-approved \u2014 commercial oak pruning underway", "flags": [], "fitness_score": 5 }, { "id": "img_0214", "filename": "KLP_7912.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7912.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7912.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 13834630, "size_mb": 13.19, "type": "image", "ext": ".jpg", "width": 5238, "height": 3492, "orientation": "landscape", "megapixels": 18.3, "date_taken": "2021:03:25 08:46:52", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0214.jpg", "subject_primary": "crew_at_work", "subject_notes": "Ground crew member in orange Sperry branded vest in left foreground, looking up at two large dormant oaks in a commercial plaza setting. 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Good layered composition showing both ground and aerial team members working the same job site.", "caption_suggestion": "Ground crew and climbers working together \u2014 commercial oak job in the plaza", "flags": [ "distracting_background" ], "fitness_score": 6 }, { "id": "img_0215", "filename": "KLP_7917.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7917.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7917.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 14434837, "size_mb": 13.77, "type": "image", "ext": ".jpg", "width": 5327, "height": 3551, "orientation": "landscape", "megapixels": 18.9, "date_taken": "2021:03:25 08:46:59", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0215.jpg", "subject_primary": "climber_in_tree", "subject_notes": "Wide landscape shot looking up at two large dormant oaks in a commercial plaza. Climber visible high in the right tree near the roofline of a commercial building. Wide angle shows the scale of the trees relative to the retail buildings.", "service_category": "pruning", "property_type": "commercial_hoa", "season_cue": "winter_dormant", "trust_signals": [ "ropes_rigging" ], "composition": "landscape_hero", "text_overlay_room": [ "bottom", "left" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "none", "campaign_fit": [ "commercial_lp", "spring_pruning_email", "social_post_general" ], "description": "Wide landscape shot of two large dormant oaks in a commercial retail plaza with a climber visible high in the right tree near a building roofline. Shows the scale of trees relative to the property and demonstrates the height and complexity of commercial tree work.", "caption_suggestion": "These oaks didn't grow overnight \u2014 and neither did our crew's skills", "flags": [ "distracting_background" ], "fitness_score": 5 }, { "id": "img_0216", "filename": "KLP_7921.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7921.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7921.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 11891255, "size_mb": 11.34, "type": "image", "ext": ".jpg", "width": 5316, "height": 3544, "orientation": "landscape", "megapixels": 18.8, "date_taken": "2021:03:25 08:47:10", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0216.jpg", "subject_primary": "ground_crew", "subject_notes": "Ground crew member in orange Sperry branded vest facing away, watching a climber high in one of the large dormant oaks in the commercial plaza. Similar setting to img_0214 and img_0215 \u2014 'ARA' signage visible on building. Strong composition with crew member and active climber both in frame.", "service_category": "pruning", "property_type": "commercial_hoa", "season_cue": "winter_dormant", "trust_signals": [ "ppe_helmet", "branded_uniform", "ropes_rigging" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "right" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "commercial_lp", "spring_pruning_email", "services_hub_card", "social_post_general", "lead_warming_proof", "estimate_page_trust" ], "description": "Sperry ground crew member in branded orange vest stands in left foreground looking up at a climber positioned high in a large dormant oak in a commercial retail plaza. Good teamwork composition \u2014 ground support watching the aerial work. Commercial retail buildings frame the background.", "caption_suggestion": "Ground crew eyes on the climber \u2014 full team coordination on every commercial job", "flags": [ "distracting_background" ], "fitness_score": 6 }, { "id": "img_0217", "filename": "KLP_7922.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7922.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7922.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 8513323, "size_mb": 8.12, "type": "image", "ext": ".jpg", "width": 5335, "height": 3557, "orientation": "landscape", "megapixels": 19.0, "date_taken": "2021:03:25 08:47:18", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0217.jpg", "subject_primary": "crew_at_work", "subject_notes": "Back-of-head shot of crew member in branded orange hi-vis vest and helmet, looking up at dormant oak trees at a commercial property. Sperry Tree Care logo clearly visible on vest.", "service_category": "pruning", "property_type": "commercial_hoa", "season_cue": "winter_dormant", "trust_signals": [ "ppe_helmet", "branded_uniform", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "left" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "spring_pruning_email", "hidden_risks_email", "social_post_general", "commercial_lp", "services_hub_card" ], "description": "Tight back-of-head composition of a Sperry crew member in full branded hi-vis vest and climbing helmet assessing large dormant oak trees in a commercial courtyard. Brand logo prominently displayed.", "caption_suggestion": "Scoping the job before a single cut gets made", "flags": [], "fitness_score": 6 }, { "id": "img_0218", "filename": "KLP_7924.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7924.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7924.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 13761642, "size_mb": 13.12, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2021:03:25 08:47:28", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0218.jpg", "subject_primary": "climber_in_tree", "subject_notes": "Wide commercial courtyard scene with climber high in dormant oaks and two ground crew in orange hi-vis vests. Upscale retail building visible in background. Multiple crew establishing safe work zone.", "service_category": "pruning", "property_type": "commercial_hoa", "season_cue": "winter_dormant", "trust_signals": [ "ppe_helmet", "ropes_rigging", "branded_uniform", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "spring_pruning_email", "commercial_lp", "homepage_hero", "services_hub_card", "meta_ad_static", "social_post_general", "retargeting_creative" ], "description": "Wide-angle action shot of a full Sperry crew working large oak trees in an upscale commercial courtyard. Climber is high in the canopy with ground crew managing lines below. Professional scale is immediately apparent.", "caption_suggestion": "Full crew, big oaks, commercial job done right", "flags": [], "fitness_score": 8 }, { "id": "img_0219", "filename": "KLP_7927.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7927.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7927.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 14795629, "size_mb": 14.11, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2021:03:25 08:47:37", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0219.jpg", "subject_primary": "climber_in_tree", "subject_notes": "Similar wide courtyard scene to img_0218 \u2014 climber visible high in oak canopy, ground crew in orange vests below, retail storefront (KARA signage visible) in background. Slightly different angle.", "service_category": "pruning", "property_type": "commercial_hoa", "season_cue": "winter_dormant", "trust_signals": [ "ppe_helmet", "ropes_rigging", "branded_uniform", "professional_equipment" ], "composition": "landscape_hero", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "spring_pruning_email", "commercial_lp", "social_post_general", "services_hub_card" ], "description": "Wide commercial courtyard pruning scene with climber in oak canopy and ground crew below. Retail branding visible in background reduces versatility versus sibling shot img_0218.", "caption_suggestion": "Coordinated crew work on commercial oak pruning", "flags": [ "distracting_background" ], "fitness_score": 6 }, { "id": "img_0220", "filename": "KLP_7932.jpg", "rel_path": "2021/Commercial photos 3.25.21/KLP_7932.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Commercial photos 3.25.21/KLP_7932.jpg", "year_folder": "2021", "subfolder": "Commercial photos 3.25.21", "size_bytes": 10092794, "size_mb": 9.63, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2021:03:25 08:47:58", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0220.jpg", "subject_primary": "climber_in_tree", "subject_notes": "Low-angle upward view of climber ascending large oak with full rope-and-saddle rigging. Second climber visible in background mid-canopy. Branded orange uniform clearly visible. Strong dynamic composition.", "service_category": "pruning", "property_type": "commercial_hoa", "season_cue": "winter_dormant", "trust_signals": [ "ppe_helmet", "ropes_rigging", "branded_uniform", "professional_equipment" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "spring_pruning_email", "hidden_risks_email", "homepage_hero", "meta_ad_vertical", "services_hub_card", "retargeting_creative", "social_post_general", "commercial_lp" ], "description": "Dramatic low-angle shot looking up at a Sperry climber ascending a large oak with rope and saddle system. Second climber visible higher in the canopy. 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"abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2021/Mount Pisgah.mp4", "year_folder": "2021", "subfolder": "", "size_bytes": 100650561, "size_mb": 95.99, "type": "video", "ext": ".mp4", "width": "", "height": "", "orientation": "", "megapixels": "", "date_taken": "", "camera_make": "", "camera_model": "", "has_gps": "", "thumbnail": "", "trust_signals": [], "text_overlay_room": [], "campaign_fit": [], "flags": [] }, { "id": "img_0233", "filename": "Delacey.jpg", "rel_path": "2022/Staff photos/Delacey.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Delacey.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 2741882, "size_mb": 2.61, "type": "image", "ext": ".jpg", "width": 2894, "height": 2315, "orientation": "landscape", "megapixels": 6.7, "date_taken": "2022:04:06 08:50:55", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0233.jpg", "subject_primary": "individual_portrait", "subject_notes": "Headshot of smiling male staff member (Delacey) in orange Sperry T-shirt and cap outdoors against green foliage. Warm, approachable expression. Branded shirt clearly visible.", "service_category": "none", "property_type": "na", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general", "customer_proof_email" ], "description": "Friendly headshot of Sperry crew member Delacey in branded orange T-shirt against a green outdoor backdrop. Natural smile and relaxed posture convey approachability. Good for team or about page use.", "caption_suggestion": "The crew you call \u2014 Delacey on the Sperry team", "flags": [], "fitness_score": 6 }, { "id": "img_0234", "filename": "Erik Burke.jpg", "rel_path": "2022/Staff photos/Erik Burke.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Erik Burke.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 5955642, "size_mb": 5.68, "type": "image", "ext": ".jpg", "width": 3886, "height": 3109, "orientation": "landscape", "megapixels": 12.1, "date_taken": "2022:04:06 08:47:40", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0234.jpg", "subject_primary": "individual_portrait", "subject_notes": "Headshot of smiling male staff member (Erik Burke) in green Sperry Tree Care hoodie outdoors against bokeh foliage background. Clean, professional look. Brand logo clearly on chest.", "service_category": "none", "property_type": "na", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general", "customer_proof_email", "estimate_page_trust" ], "description": "Clean, well-lit headshot of Erik Burke in a branded green Sperry Tree Care hoodie against a soft green outdoor background. Professional and approachable \u2014 strong candidate for team page, About section, or trust-building touchpoints.", "caption_suggestion": "Erik Burke \u2014 part of the crew keeping your trees healthy", "flags": [], "fitness_score": 8 }, { "id": "img_0235", "filename": "KLP_2504.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2504.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2504.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3106505, "size_mb": 2.96, "type": "image", "ext": ".jpg", "width": 3154, "height": 2523, "orientation": "landscape", "megapixels": 8.0, "date_taken": "2022:04:06 08:21:16", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0235.jpg", "subject_primary": "individual_portrait", "subject_notes": "Headshot of bearded male staff member in branded Sperry Tree Care orange softshell jacket. Warm expression, outdoor background with bokeh foliage. Former employee per subfolder path.", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general" ], "description": "Headshot of a Sperry Tree Care team member in branded orange softshell jacket against outdoor background. Good photo quality but flagged as former employee \u2014 limits usable contexts. Evaluate before deploying in customer-facing materials.", "caption_suggestion": "Friendly face from the Sperry crew out on a job", "flags": [ "needs_release_form" ], "fitness_score": 4 }, { "id": "img_0236", "filename": "KLP_2506.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2506.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2506.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 4535270, "size_mb": 4.33, "type": "image", "ext": ".jpg", "width": 3874, "height": 3099, "orientation": "landscape", "megapixels": 12.0, "date_taken": "2022:04:06 08:21:43", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0236.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male team member in Sperry Tree Care branded orange fleece jacket, smiling, shot against residential green siding background. Clear brand logo visible on chest.", "service_category": "none", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof" ], "description": "Clean individual portrait of a male Sperry Tree Care team member wearing a branded orange fleece. Warm, approachable expression. Residential green siding softly out of focus in background. Strong brand logo legibility.", "caption_suggestion": "Real people, real expertise \u2014 this is the Sperry Tree Care crew", "flags": [], "fitness_score": 8 }, { "id": "img_0237", "filename": "KLP_2510.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2510.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2510.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3263429, "size_mb": 3.11, "type": "image", "ext": ".jpg", "width": 3136, "height": 2509, "orientation": "landscape", "megapixels": 7.9, "date_taken": "2022:04:06 08:23:05", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0237.jpg", "subject_primary": "individual_portrait", "subject_notes": "Female team member or staff, no visible branding on dark jacket. Blooming shrubs in background suggest spring. Not clearly branded \u2014 likely former employee per subfolder.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_bloom", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "none", "campaign_fit": [ "sperry_story_about_page", "owner_team_about" ], "description": "Individual portrait of a woman in a dark jacket with blooming shrubs in background. No brand apparel visible. Warm, natural expression. From former employee subfolder \u2014 limited brand utility.", "caption_suggestion": "The people behind every healthy tree in your yard", "flags": [], "fitness_score": 4 }, { "id": "img_0238", "filename": "KLP_2511.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2511.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2511.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3731863, "size_mb": 3.56, "type": "image", "ext": ".jpg", "width": 3303, "height": 2642, "orientation": "landscape", "megapixels": 8.7, "date_taken": "2022:04:06 08:23:26", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0238.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same female subject as img_0237, slightly wider crop, more bloom visible in background. No branding. Nearly duplicate of previous image.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_bloom", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "none", "campaign_fit": [ "sperry_story_about_page", "owner_team_about" ], "description": "Near-duplicate of img_0237 \u2014 same female subject, slightly wider framing with more spring blooms visible. No brand visibility. One of the two should be archived.", "caption_suggestion": "Experienced, local, and committed to your trees long-term health", "flags": [], "fitness_score": 3 }, { "id": "img_0239", "filename": "KLP_2517.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2517.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2517.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 11324495, "size_mb": 10.8, "type": "image", "ext": ".jpg", "width": 5760, "height": 3431, "orientation": "landscape", "megapixels": 19.8, "date_taken": "2022:04:06 08:28:56", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0239.jpg", "subject_primary": "team_portrait", "subject_notes": "Full crew group shot of approximately 9 people standing in front of a blooming ornamental tree (crabapple or cherry) in spring. Mixed branded and non-branded apparel \u2014 orange and green Sperry jackets visible on multiple members. Casual, relaxed posture.", "service_category": "none", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general" ], "description": "Full crew group portrait in front of a blooming spring tree. Nine people in mixed Sperry-branded and personal apparel. Relaxed atmosphere, good team energy. Lighting is flat-overcast, slightly limiting impact.", "caption_suggestion": "This is the team showing up for your trees every season", "flags": [], "fitness_score": 6 }, { "id": "img_0240", "filename": "KLP_2518.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2518.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2518.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 11831290, "size_mb": 11.28, "type": "image", "ext": ".jpg", "width": 5760, "height": 3096, "orientation": "landscape", "megapixels": 17.8, "date_taken": "2022:04:06 08:29:06", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0240.jpg", "subject_primary": "team_portrait", "subject_notes": "Same crew group shot as img_0239, dog now visible in foreground at feet of crew. Adds personality. Slightly wider crop.", "service_category": "none", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general" ], "description": "Same crew group as img_0239 but with a dog in the foreground \u2014 adds warmth and personality. Good team energy, spring blooms. One of the stronger team group options if dog adds to brand feel.", "caption_suggestion": "Every great tree crew needs a good mascot on the job", "flags": [], "fitness_score": 6 }, { "id": "img_0241", "filename": "KLP_2519.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2519.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2519.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 13816308, "size_mb": 13.18, "type": "image", "ext": ".jpg", "width": 5713, "height": 3500, "orientation": "landscape", "megapixels": 20.0, "date_taken": "2022:04:06 08:29:23", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0241.jpg", "subject_primary": "team_portrait", "subject_notes": "Same crew group with dog, slightly different framing \u2014 crew is laughing and interacting, more candid feel than img_0239 or img_0240. Feels more authentic.", "service_category": "none", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "mixed", "focus": "acceptable", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general" ], "description": "Candid group moment \u2014 same crew and dog, team laughing and interacting. Most natural and relatable of the group series. Better for social than formal About page.", "caption_suggestion": "Good work, good people \u2014 that is what Sperry Tree Care is built on", "flags": [], "fitness_score": 6 }, { "id": "img_0242", "filename": "KLP_2522.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2522.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2522.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 14473302, "size_mb": 13.8, "type": "image", "ext": ".jpg", "width": 5760, "height": 3840, "orientation": "landscape", "megapixels": 22.1, "date_taken": "2022:04:06 08:29:45", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0242.jpg", "subject_primary": "individual_portrait", "subject_notes": "Female team member in branded orange Sperry Tree Care t-shirt (logo clearly visible on chest), green tree-leaf earrings. Shot against residential siding with plants in background. Bright, warm expression.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "estimate_page_trust", "lead_warming_proof", "social_post_general" ], "description": "Warm individual portrait of a female team member in branded orange Sperry t-shirt with clear logo. Green tree earrings add personality. Good natural light, sharp focus, excellent brand visibility.", "caption_suggestion": "Friendly, knowledgeable, and ready to help your trees thrive", "flags": [], "fitness_score": 8 }, { "id": "img_0243", "filename": "KLP_2535.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2535.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2535.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3858511, "size_mb": 3.68, "type": "image", "ext": ".jpg", "width": 3533, "height": 2826, "orientation": "landscape", "megapixels": 10.0, "date_taken": "2022:04:06 08:35:28", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0243.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same female subject as img_0242, similar framing, slightly different expression \u2014 more neutral. Logo equally visible. Near-duplicate.", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Near-duplicate of img_0242 \u2014 same subject, branded Sperry t-shirt, slightly less warm expression. Prefer img_0242 for primary use; this is the backup frame.", "caption_suggestion": "The faces behind every estimate, every crew, every call", "flags": [], "fitness_score": 6 }, { "id": "img_0244", "filename": "KLP_2537.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2537.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2537.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 4431165, "size_mb": 4.23, "type": "image", "ext": ".jpg", "width": 3491, "height": 2793, "orientation": "landscape", "megapixels": 9.8, "date_taken": "2022:04:06 08:35:41", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0244.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young male team member in orange Sperry t-shirt (partial logo visible), shot in front of dense summer foliage. Relaxed smile, casual expression. Warmer season lighting.", "service_category": "none", "property_type": "ambiguous", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "club_welcome_brand" ], "description": "Individual portrait of a young male crew member in branded orange Sperry shirt against lush green summer foliage. Partial logo visible. Natural and approachable.", "caption_suggestion": "Trained, reliable, and ready to handle your biggest tree jobs", "flags": [], "fitness_score": 6 }, { "id": "img_0245", "filename": "KLP_2539.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2539.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2539.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3217025, "size_mb": 3.07, "type": "image", "ext": ".jpg", "width": 3079, "height": 2463, "orientation": "landscape", "megapixels": 7.6, "date_taken": "2022:04:06 08:37:44", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0245.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same male subject as img_0244, smiling more broadly, Sperry Tree Care logo fully legible on chest. Better expression than img_0244. Dense green foliage background.", "service_category": "none", "property_type": "ambiguous", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "club_welcome_brand", "social_post_general" ], "description": "Preferred frame of the two \u2014 same young male crew member, full Sperry logo visible, broad natural smile. Sharp focus, good natural light, lush green background. Strong for team pages.", "caption_suggestion": "Part of the team keeping the Pacific NW trees healthy year-round", "flags": [], "fitness_score": 7 }, { "id": "img_0246", "filename": "KLP_2542.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2542.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2542.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 4642057, "size_mb": 4.43, "type": "image", "ext": ".jpg", "width": 3741, "height": 2993, "orientation": "landscape", "megapixels": 11.2, "date_taken": "2022:04:06 08:37:58", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0246.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young male team member in green Sperry hoodie (partial logo partially visible) and branded cap. Shot in front of autumn-toned foliage. Relaxed, candid smile.", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Individual portrait of a young male crew member in green Sperry hoodie and branded cap against fall foliage. Logo partially readable. Warm and relaxed feel. Good for social and about page but not primary hero.", "caption_suggestion": "Fall is the best time to prune and we are ready for it", "flags": [], "fitness_score": 6 }, { "id": "img_0247", "filename": "KLP_2545.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2545.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2545.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3676532, "size_mb": 3.51, "type": "image", "ext": ".jpg", "width": 3474, "height": 2779, "orientation": "landscape", "megapixels": 9.7, "date_taken": "2022:04:06 08:40:14", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0247.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same young male subject as img_0246, same green Sperry hoodie, same fall setting \u2014 slightly tighter crop, more direct gaze. Near-duplicate.", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Near-duplicate of img_0246 \u2014 tighter crop on same male subject in green Sperry hoodie, fall background. Direct gaze. Prefer one of the two; this is the backup frame.", "caption_suggestion": "Crew you can count on when the leaves start to fall", "flags": [], "fitness_score": 5 }, { "id": "img_0248", "filename": "KLP_2546.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2546.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2546.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3737100, "size_mb": 3.56, "type": "image", "ext": ".jpg", "width": 3305, "height": 2644, "orientation": "landscape", "megapixels": 8.7, "date_taken": "2022:04:06 08:40:18", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0248.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young male crew member smiling, wearing green Sperry hoodie and branded cap, outdoors with bokeh tree background.", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "social_post_general", "club_welcome_brand", "sperry_story_about_page" ], "description": "Tight portrait of a young male crew member wearing a dark green Sperry hoodie and a branded cap. Subject is smiling warmly against a soft bokeh tree/foliage background. No PPE or tools visible. Natural afternoon light.", "caption_suggestion": "Good people doing good work \u2014 that's the Sperry crew.", "flags": [ "needs_release_form" ], "fitness_score": 5 }, { "id": "img_0249", "filename": "KLP_2551.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2551.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2551.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3506953, "size_mb": 3.34, "type": "image", "ext": ".jpg", "width": 3167, "height": 2534, "orientation": "landscape", "megapixels": 8.0, "date_taken": "2022:04:06 08:41:54", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0249.jpg", "subject_primary": "individual_portrait", "subject_notes": "Bearded male crew member in Sperry Tree Care embroidered work shirt and grey beanie, warm smile, tree trunk visible behind.", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general", "club_welcome_brand", "sperry_story_about_page", "estimate_page_trust" ], "description": "Portrait of a bearded male crew member wearing a green Sperry Tree Care embroidered work shirt and grey knit beanie. Tree trunk bokeh in background. Sperry logo clearly legible on chest. Relaxed, confident expression.", "caption_suggestion": "The crew you want showing up to your property.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0250", "filename": "KLP_2554.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2554.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2554.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 4214455, "size_mb": 4.02, "type": "image", "ext": ".jpg", "width": 3655, "height": 2924, "orientation": "landscape", "megapixels": 10.7, "date_taken": "2022:04:06 08:42:27", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0250.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same bearded male as img_0249, slightly different angle/crop, Sperry Tree Care shirt clearly visible, lush green bokeh background.", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general", "club_welcome_brand", "sperry_story_about_page", "estimate_page_trust" ], "description": "Near-duplicate portrait of the bearded crew member in the Sperry Tree Care green work shirt and grey beanie. Slightly wider crop than img_0249 with more green foliage bokeh visible. Strong brand logo legibility. Warm, approachable expression.", "caption_suggestion": "Certified arborists who take your trees seriously.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0251", "filename": "KLP_2557.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2557.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2557.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 5795593, "size_mb": 5.53, "type": "image", "ext": ".jpg", "width": 4954, "height": 3248, "orientation": "landscape", "megapixels": 16.1, "date_taken": "2022:04:06 08:43:23", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0251.jpg", "subject_primary": "individual_portrait", "subject_notes": "Middle-aged male in grey Sperry jacket over orange Sperry t-shirt, relaxed candid pose with hand on neck, residential backdrop.", "service_category": "none", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "social_post_general", "sperry_story_about_page" ], "description": "Candid-style portrait of a middle-aged male in a grey Sperry softshell jacket over an orange Sperry Tree Care shirt. Relaxed informal pose \u2014 hand behind neck, slight turn. Residential home and shrubs visible in background. Less polished than other portraits in batch.", "caption_suggestion": "We've been doing this a while \u2014 it shows.", "flags": [ "needs_release_form" ], "fitness_score": 4 }, { "id": "img_0252", "filename": "KLP_2558.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2558.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2558.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3877673, "size_mb": 3.7, "type": "image", "ext": ".jpg", "width": 3527, "height": 2822, "orientation": "landscape", "megapixels": 10.0, "date_taken": "2022:04:06 08:43:28", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0252.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same middle-aged male as img_0251, now facing camera directly, Sperry Tree Care branding visible on jacket chest and orange shirt.", "service_category": "none", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general", "sperry_story_about_page", "estimate_page_trust" ], "description": "Clean portrait of a middle-aged male crew member facing directly forward. Grey Sperry softshell jacket with chest logo, orange Sperry Tree Care shirt visible at collar. Residential green hedge background. Confident, friendly expression. Better composition than img_0251.", "caption_suggestion": "Experienced crew, every job, every time.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0253", "filename": "KLP_2559.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2559.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2559.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3630467, "size_mb": 3.46, "type": "image", "ext": ".jpg", "width": 3487, "height": 2790, "orientation": "landscape", "megapixels": 9.7, "date_taken": "2022:04:06 08:43:33", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0253.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same middle-aged male, near-duplicate of img_0252, slightly different framing with more residential background visible.", "service_category": "none", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general", "sperry_story_about_page" ], "description": "Near-duplicate of img_0252 \u2014 same subject and branded attire, marginally different crop with slightly more residential background. Recommend selecting either img_0252 or img_0253, not both.", "caption_suggestion": "Sperry crew \u2014 licensed, insured, and ready to work.", "flags": [ "needs_release_form" ], "fitness_score": 5 }, { "id": "img_0254", "filename": "KLP_2561.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2561.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2561.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3637031, "size_mb": 3.47, "type": "image", "ext": ".jpg", "width": 3599, "height": 2879, "orientation": "landscape", "megapixels": 10.4, "date_taken": "2022:04:06 08:44:27", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0254.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member with full beard, Sperry Tree Care beanie and fleece vest with patch logo, residential home in background.", "service_category": "none", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general", "club_welcome_brand", "sperry_story_about_page", "estimate_page_trust" ], "description": "Portrait of a bearded male crew member wearing a branded Sperry Tree Care knit beanie and grey/black fleece vest with embroidered chest patch. Residential house in soft background. Dual brand placements (beanie + vest patch) make this a strong brand-visibility shot.", "caption_suggestion": "The face behind your estimate \u2014 certified and experienced.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0255", "filename": "KLP_2563.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2563.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2563.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 4459875, "size_mb": 4.25, "type": "image", "ext": ".jpg", "width": 4040, "height": 3232, "orientation": "landscape", "megapixels": 13.1, "date_taken": "2022:04:06 08:44:34", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0255.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same bearded male as img_0254, near-duplicate portrait with slightly tighter crop, both beanie and vest logo clearly visible.", "service_category": "none", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general", "club_welcome_brand", "sperry_story_about_page", "estimate_page_trust" ], "description": "Near-duplicate of img_0254 \u2014 same subject with Sperry beanie and fleece vest patch, fractionally tighter crop. Expression is warm and confident. Select whichever of img_0254/img_0255 has the preferred eye contact.", "caption_suggestion": "Your trees are in good hands with the Sperry crew.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0256", "filename": "KLP_2583.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2583.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2583.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3577333, "size_mb": 3.41, "type": "image", "ext": ".jpg", "width": 3527, "height": 2822, "orientation": "landscape", "megapixels": 10.0, "date_taken": "2022:04:06 08:52:27", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0256.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young woman with Sperry Tree Care vest patch badge, navy/beige fleece vest, bright blue eyes, residential backdrop.", "service_category": "none", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "social_post_general", "club_welcome_brand", "sperry_story_about_page", "estimate_page_trust" ], "description": "Portrait of a young woman in a navy/beige Sperry Tree Care fleece vest with chest badge visible. Striking blue eyes, warm smile, natural light. Residential foliage background. Adds gender diversity to the team portrait set. Brand badge is small but readable.", "caption_suggestion": "Every member of the Sperry crew knows their craft.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0257", "filename": "KLP_2584.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2584.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2584.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3703963, "size_mb": 3.53, "type": "image", "ext": ".jpg", "width": 3417, "height": 2734, "orientation": "landscape", "megapixels": 9.3, "date_taken": "2022:04:06 08:52:32", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0257.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same young woman as img_0256, near-duplicate, slightly different expression and crop, Sperry vest badge visible.", "service_category": "none", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "social_post_general", "club_welcome_brand", "sperry_story_about_page" ], "description": "Near-duplicate of img_0256 \u2014 same subject in Sperry vest, slightly different framing and expression. Select preferred expression from this pair for About page or team grid use.", "caption_suggestion": "Proud to be part of the Sperry Tree Care team.", "flags": [ "needs_release_form" ], "fitness_score": 5 }, { "id": "img_0258", "filename": "KLP_2587.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2587.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2587.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 5219847, "size_mb": 4.98, "type": "image", "ext": ".jpg", "width": 3752, "height": 3002, "orientation": "landscape", "megapixels": 11.3, "date_taken": "2022:04:06 08:53:43", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0258.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young woman with dark curly hair in Sperry Tree Care orange branded t-shirt, bright smile, outdoor tree bokeh background.", "service_category": "none", "property_type": "ambiguous", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general", "club_welcome_brand", "sperry_story_about_page" ], "description": "Bright portrait of a young woman with dark curly hair wearing an orange Sperry Tree Care branded t-shirt with large front logo. Big natural smile, soft green tree bokeh background. Orange shirt pops visually and the logo is highly legible. Good energy for social content.", "caption_suggestion": "We love what we do \u2014 and it shows on every job.", "flags": [ "needs_release_form" ], "fitness_score": 7 }, { "id": "img_0259", "filename": "KLP_2588.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2588.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2588.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 4975151, "size_mb": 4.74, "type": "image", "ext": ".jpg", "width": 3691, "height": 2953, "orientation": "landscape", "megapixels": 10.9, "date_taken": "2022:04:06 08:53:48", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0259.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same young woman as img_0258, near-duplicate with slightly wider crop showing more hair and shoulder, orange Sperry shirt prominent.", "service_category": "none", "property_type": "ambiguous", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general", "club_welcome_brand", "sperry_story_about_page" ], "description": "Near-duplicate of img_0258 \u2014 same subject in orange Sperry Tree Care shirt, slightly wider crop with more hair/shoulder visible. Select preferred framing from this pair.", "caption_suggestion": "Real people, real expertise \u2014 that's the Sperry difference.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0260", "filename": "KLP_2595.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2595.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2595.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3867411, "size_mb": 3.69, "type": "image", "ext": ".jpg", "width": 3471, "height": 2777, "orientation": "landscape", "megapixels": 9.6, "date_taken": "2022:04:06 08:55:38", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0260.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member in green Sperry hoodie with branded logo, smiling, purple headscarf, dreadlocks, outdoor foliage background", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "club_welcome_brand" ], "description": "Individual portrait of a male Sperry crew member wearing a branded green hoodie. Warm smile, outdoor setting with soft bokeh foliage. Labeled as former employee per subfolder.", "caption_suggestion": "Good people make good tree work \u2014 meet the Sperry crew.", "flags": [ "needs_release_form" ], "fitness_score": 5 }, { "id": "img_0261", "filename": "KLP_2597.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2597.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2597.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3274168, "size_mb": 3.12, "type": "image", "ext": ".jpg", "width": 3348, "height": 2678, "orientation": "landscape", "megapixels": 9.0, "date_taken": "2022:04:06 08:55:59", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0261.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same male crew member as img_0260, slightly different framing \u2014 head tilted, same green Sperry hoodie, purple headscarf, outdoor bokeh", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Alternate frame of img_0260 \u2014 same subject, green Sperry hoodie, slightly different head angle. Softer expression than 0260. Former employee per subfolder.", "caption_suggestion": "The crew that keeps your trees healthy all season long.", "flags": [ "needs_release_form" ], "fitness_score": 4 }, { "id": "img_0262", "filename": "KLP_2598.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2598.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2598.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 5811747, "size_mb": 5.54, "type": "image", "ext": ".jpg", "width": 4297, "height": 3438, "orientation": "landscape", "megapixels": 14.8, "date_taken": "2022:04:06 08:56:42", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0262.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member in Sperry Tree Care branded jacket (brown/olive with green Sperry patch visible on chest), smiling, blonde beard, outdoor foliage background with red berries", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "club_welcome_brand" ], "description": "Clean individual portrait of a male Sperry crew member in branded field jacket with chest logo patch. Confident smile, colorful fall foliage behind him. Former employee per subfolder.", "caption_suggestion": "Trained, certified, and ready to work \u2014 that's our standard.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0263", "filename": "KLP_2601.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2601.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2601.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3993928, "size_mb": 3.81, "type": "image", "ext": ".jpg", "width": 3614, "height": 2891, "orientation": "landscape", "megapixels": 10.4, "date_taken": "2022:04:06 08:56:57", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0263.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same male crew member as img_0262, tighter crop, Sperry Tree Care chest patch clearly legible, slightly warmer expression", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "estimate_page_trust" ], "description": "Tighter alternate frame of img_0262. Sperry Tree Care chest logo patch more legible in this crop. Warm approachable expression, fall foliage background. Former employee per subfolder.", "caption_suggestion": "Every estimate starts with someone who actually knows trees.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0264", "filename": "KLP_2615.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2615.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2615.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 8396801, "size_mb": 8.01, "type": "image", "ext": ".jpg", "width": 5035, "height": 3114, "orientation": "landscape", "megapixels": 15.7, "date_taken": "2022:04:06 09:02:02", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0264.jpg", "subject_primary": "team_portrait", "subject_notes": "5-person group portrait in front of residential home \u2014 mixed gender team, Sperry branded sweatshirts visible on two members, spring blooming shrubs (rhododendron/azalea)", "service_category": "none", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "group_shot", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "club_welcome_brand", "lead_warming_proof" ], "description": "Five Sperry staff members posed together in front of a residential home exterior. Spring blooming shrubs frame the group. Two branded Sperry hoodies visible. Relaxed, approachable group energy. Former employees per subfolder.", "caption_suggestion": "Five people, one goal \u2014 trees your neighbors will notice.", "flags": [ "needs_release_form", "distracting_background" ], "fitness_score": 6 }, { "id": "img_0265", "filename": "KLP_2617.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2617.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2617.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 8948336, "size_mb": 8.53, "type": "image", "ext": ".jpg", "width": 4860, "height": 3616, "orientation": "landscape", "megapixels": 17.6, "date_taken": "2022:04:06 09:02:11", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0265.jpg", "subject_primary": "team_portrait", "subject_notes": "Same 5-person group as img_0264, slightly different framing \u2014 wider shot, same residential backdrop and spring blooms", "service_category": "none", "property_type": "residential", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "group_shot", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "club_welcome_brand" ], "description": "Alternate frame of img_0264 \u2014 same 5-person group, slightly wider composition with more residential structure visible in background. Spring rhododendron blooms. Former employees per subfolder.", "caption_suggestion": "The team behind every clean, safe job on your property.", "flags": [ "needs_release_form", "distracting_background" ], "fitness_score": 5 }, { "id": "img_0266", "filename": "KLP_2620.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2620.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2620.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 10006174, "size_mb": 9.54, "type": "image", "ext": ".jpg", "width": 5636, "height": 3516, "orientation": "landscape", "megapixels": 19.8, "date_taken": "2022:04:06 09:03:06", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0266.jpg", "subject_primary": "team_portrait", "subject_notes": "6-person group portrait, different arrangement \u2014 added one male member, same residential backdrop, Sperry branded hoodies visible on multiple members, fall foliage", "service_category": "none", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "group_shot", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "club_welcome_brand", "lead_warming_proof" ], "description": "Six Sperry staff members posed in front of same residential home backdrop. One additional person compared to prior group frames. Multiple branded hoodies visible. Relaxed team energy, fall season. Former employees per subfolder.", "caption_suggestion": "Six arborists, one standard \u2014 your trees deserve the best.", "flags": [ "needs_release_form", "distracting_background" ], "fitness_score": 6 }, { "id": "img_0267", "filename": "KLP_2623.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2623.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2623.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 10121602, "size_mb": 9.65, "type": "image", "ext": ".jpg", "width": 5430, "height": 3545, "orientation": "landscape", "megapixels": 19.2, "date_taken": "2022:04:06 09:03:18", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0267.jpg", "subject_primary": "team_portrait", "subject_notes": "Same 6-person group as img_0266, slightly different pose arrangement, same residential backdrop, fall foliage", "service_category": "none", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "group_shot", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Alternate frame of img_0266. Same six people, slightly repositioned \u2014 some faces more forward-facing. Same residential backdrop with fall foliage. Former employees per subfolder.", "caption_suggestion": "When you call Sperry, this is the team showing up.", "flags": [ "needs_release_form", "distracting_background" ], "fitness_score": 5 }, { "id": "img_0268", "filename": "KLP_2630.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2630.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2630.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 12590370, "size_mb": 12.01, "type": "image", "ext": ".jpg", "width": 5330, "height": 3098, "orientation": "landscape", "megapixels": 16.5, "date_taken": "2022:04:06 09:08:59", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0268.jpg", "subject_primary": "team_portrait", "subject_notes": "Large full-company team photo, approximately 30 people, outdoor grass area, spring foliage, many wearing Sperry branded hoodies and shirts, two rows standing plus kneeling front row", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "club_welcome_brand", "commercial_lp" ], "description": "Full company team photo with approximately 30 staff on a grass lawn, spring trees in background. Multiple rows \u2014 standing and kneeling. Many wearing Sperry branded apparel. High brand density. Faces small at this distance.", "caption_suggestion": "Thirty-plus people keeping Pacific NW trees healthy all year.", "flags": [ "needs_release_form", "low_resolution_concern" ], "fitness_score": 6 }, { "id": "img_0269", "filename": "KLP_2632.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2632.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2632.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 13241835, "size_mb": 12.63, "type": "image", "ext": ".jpg", "width": 5723, "height": 2998, "orientation": "landscape", "megapixels": 17.2, "date_taken": "2022:04:06 09:09:30", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0269.jpg", "subject_primary": "team_portrait", "subject_notes": "Alternate frame of large company team photo, same ~30-person group, slight reposition, spring lawn setting, same Sperry branded apparel throughout", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "club_welcome_brand" ], "description": "Second alternate of the large company team photo. Same group and setting as img_0268, slightly different arrangement and framing. Multiple Sperry-branded hoodies and shirts visible across group.", "caption_suggestion": "The whole Sperry family \u2014 ready for whatever the season brings.", "flags": [ "needs_release_form", "low_resolution_concern" ], "fitness_score": 5 }, { "id": "img_0270", "filename": "KLP_2634.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2634.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2634.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 10709705, "size_mb": 10.21, "type": "image", "ext": ".jpg", "width": 5714, "height": 2563, "orientation": "landscape", "megapixels": 14.6, "date_taken": "2022:04:06 09:09:46", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0270.jpg", "subject_primary": "team_portrait", "subject_notes": "Third alternate of large company team photo \u2014 widest frame of the three, similar ~30-person group on spring lawn, some overlap with 0268/0269", "service_category": "none", "property_type": "ambiguous", "season_cue": "spring_leafout", "trust_signals": [ "branded_uniform" ], "composition": "landscape_hero", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Third large company team photo frame. Slightly wider than 0268/0269. Same spring lawn setting, ~30 staff with Sperry branded apparel. Group slightly more spread out in this frame.", "caption_suggestion": "Sperry Tree Care \u2014 certified arborists serving the Pacific Northwest.", "flags": [ "needs_release_form", "low_resolution_concern" ], "fitness_score": 5 }, { "id": "img_0271", "filename": "KLP_2646.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2646.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2646.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 4279920, "size_mb": 4.08, "type": "image", "ext": ".jpg", "width": 3385, "height": 2708, "orientation": "landscape", "megapixels": 9.2, "date_taken": "2022:04:06 09:12:26", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0271.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member in Sperry Tree Care branded gray jacket with orange embroidered text on chest, relaxed smile, outdoor foliage background at low light", "service_category": "none", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "low", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "estimate_page_trust", "club_welcome_brand" ], "description": "Individual portrait of male Sperry crew member in branded gray field jacket with orange embroidered Sperry Tree Care text and name tag on chest. Low natural light, slightly warm/dim exposure. Confident, approachable expression.", "caption_suggestion": "ISA-certified and on-call \u2014 Sperry's crew knows your trees.", "flags": [ "needs_release_form" ], "fitness_score": 6 }, { "id": "img_0272", "filename": "KLP_2648.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2648.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2648.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3818226, "size_mb": 3.64, "type": "image", "ext": ".jpg", "width": 3239, "height": 2591, "orientation": "landscape", "megapixels": 8.4, "date_taken": "2022:04:06 09:12:48", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0272.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male team member in Sperry Tree Care branded fleece jacket, smiling, shot against green tree background. Relaxed, approachable expression.", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "club_welcome_brand", "social_post_general" ], "description": "Headshot-style individual portrait of a male Sperry Tree Care team member wearing a branded gray fleece over a green hoodie. Background is blurred evergreen trees. Warm, natural expression. Not a hero-quality crop \u2014 fleece branding visible but not bold.", "caption_suggestion": "Good people doing right by your trees, every single time.", "flags": [], "fitness_score": 5 }, { "id": "img_0273", "filename": "KLP_2650.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2650.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2650.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3248730, "size_mb": 3.1, "type": "image", "ext": ".jpg", "width": 3167, "height": 2534, "orientation": "landscape", "megapixels": 8.0, "date_taken": "2022:04:06 09:14:12", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0273.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male team member in dark green Sperry Tree Care shirt, smiling confidently. Background shows spring-blooming ornamental tree \u2014 pink blossoms clearly visible.", "service_category": "none", "property_type": "na", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "spring_pruning_email", "club_welcome_brand", "social_post_general", "estimate_page_trust", "lead_warming_proof" ], "description": "Professional individual portrait of a male team member in Sperry Tree Care branded dark green button shirt. Pink flowering ornamental tree blooms frame the background beautifully. Excellent natural light, clean focus, confident smile. Strong spring seasonal cue. Best portrait in this set.", "caption_suggestion": "Spring is the right time \u2014 let us take a look.", "flags": [], "fitness_score": 8 }, { "id": "img_0274", "filename": "KLP_2653.jpg", "rel_path": "2022/Staff photos/Former Emps/KLP_2653.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Former Emps/KLP_2653.jpg", "year_folder": "2022", "subfolder": "Staff photos/Former Emps", "size_bytes": 3362623, "size_mb": 3.21, "type": "image", "ext": ".jpg", "width": 3262, "height": 2610, "orientation": "landscape", "megapixels": 8.5, "date_taken": "2022:04:06 09:14:33", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0274.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same male team member as img_0273, same shoot location and spring-bloom tree background. Slightly different angle/crop \u2014 tighter on face.", "service_category": "none", "property_type": "na", "season_cue": "spring_bloom", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Alternate take from same shoot as img_0273 \u2014 same subject, same spring bloom backdrop. Slightly tighter crop reduces brand visibility compared to prior image. Duplicate in context of img_0273; secondary pick only.", "caption_suggestion": "The crew you call when the trees matter to you.", "flags": [], "fitness_score": 6 }, { "id": "img_0275", "filename": "KLP_2489.jpg", "rel_path": "2022/Staff photos/KLP_2489.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2489.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 1863755, "size_mb": 1.78, "type": "image", "ext": ".jpg", "width": 2349, "height": 1879, "orientation": "landscape", "megapixels": 4.4, "date_taken": "2022:04:06 08:14:45", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0275.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male team member wearing Sperry Tree Care branded cap and orange Sperry-branded fleece jacket. Background shows fall-colored foliage. Wide smile, relaxed posture.", "service_category": "none", "property_type": "na", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "club_welcome_brand" ], "description": "Portrait of a male staff member in Sperry-branded orange fleece and branded cap. Background is warm fall foliage. Dual brand elements (cap + jacket) give high brand visibility. Good light, sharp focus. Fall seasonal cue useful for fall outreach.", "caption_suggestion": "Fall is prime time for tree work \u2014 we are ready.", "flags": [], "fitness_score": 6 }, { "id": "img_0276", "filename": "KLP_2492.jpg", "rel_path": "2022/Staff photos/KLP_2492.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2492.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 2572764, "size_mb": 2.45, "type": "image", "ext": ".jpg", "width": 2952, "height": 2362, "orientation": "landscape", "megapixels": 7.0, "date_taken": "2022:04:06 08:15:09", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0276.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same male team member as img_0275, same Sperry cap and orange fleece, slightly different framing. Background similar fall foliage with partial vehicle visible at right edge.", "service_category": "none", "property_type": "na", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "thumbnail_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general" ], "description": "Alternate take from same shoot as img_0275. Slightly looser framing with distracting vehicle edge visible in background right. img_0275 is the preferred pick from this pair.", "caption_suggestion": "Familiar face, reliable work \u2014 that is the Sperry way.", "flags": [ "distracting_background" ], "fitness_score": 4 }, { "id": "img_0277", "filename": "KLP_2495.jpg", "rel_path": "2022/Staff photos/KLP_2495.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2495.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 2836890, "size_mb": 2.71, "type": "image", "ext": ".jpg", "width": 3032, "height": 2426, "orientation": "landscape", "megapixels": 7.4, "date_taken": "2022:04:06 08:16:22", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0277.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male team member with red beard wearing a dark zip jacket over a collared shirt. No visible Sperry branding. Background shows green foliage.", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "thumbnail_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "none", "campaign_fit": [ "owner_team_about", "sperry_story_about_page" ], "description": "Individual portrait of a male with red beard in a plain dark jacket with no visible Sperry branding. From Former Emps subfolder \u2014 limited reuse value. No brand signals present. Usable only for generic team/about context if identity is cleared.", "caption_suggestion": "Skilled hands behind every job we take on.", "flags": [], "fitness_score": 3 }, { "id": "img_0278", "filename": "KLP_2498.jpg", "rel_path": "2022/Staff photos/KLP_2498.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2498.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 3122749, "size_mb": 2.98, "type": "image", "ext": ".jpg", "width": 3042, "height": 2434, "orientation": "landscape", "megapixels": 7.4, "date_taken": "2022:04:06 08:17:00", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0278.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same red-bearded male as img_0277, slightly different crop. Still no visible Sperry branding on outerwear.", "service_category": "none", "property_type": "na", "season_cue": "indeterminate", "trust_signals": [], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "thumbnail_only", "lighting": "good", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "none", "campaign_fit": [ "owner_team_about" ], "description": "Alternate take of same subject as img_0277, same session. Slightly different framing, still no brand visibility. Former employee context limits deployment options \u2014 lowest priority in batch.", "caption_suggestion": "Every member of the crew takes pride in this work.", "flags": [], "fitness_score": 3 }, { "id": "img_0279", "filename": "KLP_2500.jpg", "rel_path": "2022/Staff photos/KLP_2500.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2500.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 2680266, "size_mb": 2.56, "type": "image", "ext": ".jpg", "width": 2852, "height": 2282, "orientation": "landscape", "megapixels": 6.5, "date_taken": "2022:04:06 08:19:03", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0279.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male team member in Sperry Tree Care dark green shirt and branded trucker cap. Wide smile, confident look. Background is a residential home exterior with garden foliage.", "service_category": "none", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "residential_lp", "club_welcome_brand", "social_post_general" ], "description": "Strong individual portrait of a male Sperry team member in branded green shirt and trucker cap, smiling broadly in front of a residential home. Excellent light, clean focus, dual brand elements. Residential backdrop reinforces homeowner audience. High trust-building potential.", "caption_suggestion": "We show up, we do the job right, every time.", "flags": [], "fitness_score": 8 }, { "id": "img_0280", "filename": "KLP_2501.jpg", "rel_path": "2022/Staff photos/KLP_2501.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2501.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 2752600, "size_mb": 2.63, "type": "image", "ext": ".jpg", "width": 2982, "height": 2386, "orientation": "landscape", "megapixels": 7.1, "date_taken": "2022:04:06 08:19:14", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0280.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same male team member as img_0279, same branded green shirt and cap. Slightly different angle \u2014 three-quarter turn. Residential house and garden background same location.", "service_category": "none", "property_type": "residential", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "social_only", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general", "sperry_story_about_page" ], "description": "Alternate take from same session as img_0279. Slightly turned pose \u2014 less direct than img_0279. That image is the stronger pick; this is a secondary option for variety.", "caption_suggestion": "Knows your trees almost as well as you do.", "flags": [], "fitness_score": 6 }, { "id": "img_0281", "filename": "KLP_2529.jpg", "rel_path": "2022/Staff photos/KLP_2529.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2529.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 4886980, "size_mb": 4.66, "type": "image", "ext": ".jpg", "width": 3495, "height": 2796, "orientation": "landscape", "megapixels": 9.8, "date_taken": "2022:04:06 08:33:03", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0281.jpg", "subject_primary": "individual_portrait", "subject_notes": "Older male in Sperry Tree Care branded outerwear, wearing a distinctive wide-brim hat with ISA badge/pin visible on jacket. Strong warm light. Background is lush green garden. Likely owner or senior arborist.", "service_category": "none", "property_type": "na", "season_cue": "winter_dormant", "trust_signals": [ "branded_uniform", "isa_visible" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "hazard_landing_page", "club_welcome_brand", "social_post_general", "retargeting_creative" ], "description": "Standout portrait of what appears to be the owner or lead arborist \u2014 older male in signature wide-brim hat and Sperry-branded jacket with visible ISA credential pin. Warm golden-hour light, excellent sharpness, confident smile. Highest trust-signal density in this batch. Strong for any page needing authority and expertise.", "caption_suggestion": "ISA-certified and in the Pacific Northwest for decades.", "flags": [], "fitness_score": 9 }, { "id": "img_0282", "filename": "KLP_2531.jpg", "rel_path": "2022/Staff photos/KLP_2531.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2531.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 4908808, "size_mb": 4.68, "type": "image", "ext": ".jpg", "width": 3594, "height": 2875, "orientation": "landscape", "megapixels": 10.3, "date_taken": "2022:04:06 08:33:12", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0282.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same owner/senior arborist as img_0281, same wide-brim hat, Sperry branding and ISA pin. Slightly different angle, golden backlight visible \u2014 more dramatic rim lighting.", "service_category": "none", "property_type": "na", "season_cue": "winter_dormant", "trust_signals": [ "branded_uniform", "isa_visible" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "hazard_landing_page", "club_welcome_brand", "social_post_general", "retargeting_creative" ], "description": "Alternate take of same owner/senior arborist portrait as img_0281. Warm golden backlight creates more dramatic mood. ISA pin and Sperry branding both visible. Slightly warmer/moodier than img_0281 \u2014 great alternate for ad creative or storytelling pages.", "caption_suggestion": "Three decades of tree knowledge \u2014 at your service.", "flags": [], "fitness_score": 8 }, { "id": "img_0283", "filename": "KLP_2566.jpg", "rel_path": "2022/Staff photos/KLP_2566.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2566.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 4136106, "size_mb": 3.94, "type": "image", "ext": ".jpg", "width": 3947, "height": 3158, "orientation": "landscape", "megapixels": 12.5, "date_taken": "2022:04:06 08:45:17", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0283.jpg", "subject_primary": "individual_portrait", "subject_notes": "Younger male in Sperry Tree Care branded Patagonia vest over green shirt. Clean, modern look. Background is residential home exterior with greenery. Fresh, professional appearance.", "service_category": "none", "property_type": "residential", "season_cue": "indeterminate", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "top", "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "owner_or_team_portrait", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "residential_lp", "club_welcome_brand", "social_post_general" ], "description": "Professional portrait of a younger male team member in a Sperry-branded Patagonia vest. Clean, modern aesthetic with good residential backdrop. Approachable and polished \u2014 well-suited for digital-first contexts where younger demographic appeal or fresh-face trust is needed.", "caption_suggestion": "Trained right, shows up prepared, treats your property with respect.", "flags": [], "fitness_score": 7 }, { "id": "img_0284", "filename": "KLP_2567.jpg", "rel_path": "2022/Staff photos/KLP_2567.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2567.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 3943721, "size_mb": 3.76, "type": "image", "ext": ".jpg", "width": 3694, "height": 2955, "orientation": "landscape", "megapixels": 10.9, "date_taken": "2022:04:06 08:45:22", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0284.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young male crew member, close-cropped headshot, wearing Sperry Tree Care branded vest over green shirt, outdoors with residential greenery background", "service_category": "none", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "club_welcome_brand", "social_post_general" ], "description": "Clean headshot of a young male Sperry Tree Care crew member in a branded black vest with green shirt. Bokeh residential background. Confident, approachable expression. Sperry Tree Care name badge clearly visible on chest.", "caption_suggestion": "The crew you call when the job has to be done right", "flags": [], "fitness_score": 8 }, { "id": "img_0285", "filename": "KLP_2569.jpg", "rel_path": "2022/Staff photos/KLP_2569.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2569.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 3474720, "size_mb": 3.31, "type": "image", "ext": ".jpg", "width": 3442, "height": 2754, "orientation": "landscape", "megapixels": 9.5, "date_taken": "2022:04:06 08:47:34", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0285.jpg", "subject_primary": "individual_portrait", "subject_notes": "Older male crew member in Sperry branded green hoodie, outdoor background with trees, warm and experienced look", "service_category": "none", "property_type": "ambiguous", "season_cue": "indeterminate", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "club_welcome_brand", "social_post_general" ], "description": "Warm headshot of a stocky, bearded male crew member in a Sperry Tree Care green hoodie with circular logo. Lush green tree backdrop. Experienced, trustworthy demeanor.", "caption_suggestion": "Experience on every job, every time we show up", "flags": [], "fitness_score": 8 }, { "id": "img_0286", "filename": "KLP_2574.jpg", "rel_path": "2022/Staff photos/KLP_2574.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2574.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 2840576, "size_mb": 2.71, "type": "image", "ext": ".jpg", "width": 3084, "height": 2467, "orientation": "landscape", "megapixels": 7.6, "date_taken": "2022:04:06 08:49:05", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0286.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young male crew member in branded Sperry Tree Care khaki work shirt and beanie hat, casual friendly expression", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "lead_warming_proof" ], "description": "Young male Sperry Tree Care crew member in branded khaki shirt and grey beanie. Relaxed, genuine smile. Bokeh green background. Sperry Tree Care embroidery clearly visible on shirt chest.", "caption_suggestion": "Real people, real care, every time we're on site", "flags": [], "fitness_score": 7 }, { "id": "img_0287", "filename": "KLP_2581.jpg", "rel_path": "2022/Staff photos/KLP_2581.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2581.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 3760889, "size_mb": 3.59, "type": "image", "ext": ".jpg", "width": 3394, "height": 2715, "orientation": "landscape", "megapixels": 9.2, "date_taken": "2022:04:06 08:51:07", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0287.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young male crew member in Sperry Tree Care orange branded t-shirt with circular tree logo and ball cap, big smile", "service_category": "none", "property_type": "ambiguous", "season_cue": "summer_full", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "lead_warming_proof", "club_welcome_brand" ], "description": "Energetic young crew member in orange Sperry Tree Care branded t-shirt with circular arborist logo and a ball cap. Broad, genuine smile. Dense green foliage background.", "caption_suggestion": "Good energy, solid training, and we show up ready", "flags": [], "fitness_score": 7 }, { "id": "img_0288", "filename": "KLP_2591.jpg", "rel_path": "2022/Staff photos/KLP_2591.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2591.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 4678609, "size_mb": 4.46, "type": "image", "ext": ".jpg", "width": 3895, "height": 3116, "orientation": "landscape", "megapixels": 12.1, "date_taken": "2022:04:06 08:54:42", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0288.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member named Ryan in branded Sperry Tree Care grey zip jacket with orange shirt underneath, ball cap, polished professional look", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "excellent", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "club_welcome_brand", "social_post_general", "residential_lp", "commercial_lp" ], "description": "Professional headshot of Ryan, Sperry Tree Care crew member in a branded grey zip-up jacket with name embroidery and orange shirt underneath. Ball cap. Relaxed, confident smile against warm bokeh fall tree background.", "caption_suggestion": "Ryan and the crew are ready to take your call today", "flags": [], "fitness_score": 9 }, { "id": "img_0289", "filename": "KLP_2603.jpg", "rel_path": "2022/Staff photos/KLP_2603.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2603.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 5820867, "size_mb": 5.55, "type": "image", "ext": ".jpg", "width": 3905, "height": 3124, "orientation": "landscape", "megapixels": 12.2, "date_taken": "2022:04:06 08:57:49", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0289.jpg", "subject_primary": "individual_portrait", "subject_notes": "Male crew member in Sperry Tree Care green hoodie and ball cap, partial logo visible, warm confident smile, fall foliage background", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "lead_warming_proof" ], "description": "Friendly male crew member in Sperry Tree Care branded green hoodie and ball cap. Partial circular logo visible. Warm fall foliage bokeh background. Confident, approachable expression.", "caption_suggestion": "This is who shows up when you book with Sperry", "flags": [], "fitness_score": 7 }, { "id": "img_0290", "filename": "KLP_2605.jpg", "rel_path": "2022/Staff photos/KLP_2605.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2605.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 4977992, "size_mb": 4.75, "type": "image", "ext": ".jpg", "width": 3711, "height": 2969, "orientation": "landscape", "megapixels": 11.0, "date_taken": "2022:04:06 08:58:01", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0290.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same crew member as img_0289, slightly different framing \u2014 tighter crop, same green hoodie, ball cap, fall background", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "medium", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general" ], "description": "Alternate frame of same crew member in Sperry Tree Care green hoodie and ball cap. Tighter crop than img_0289. Near-duplicate \u2014 use the better of the two for production.", "caption_suggestion": "Friendly faces and serious tree work, that's our crew", "flags": [], "fitness_score": 6 }, { "id": "img_0291", "filename": "KLP_2607.jpg", "rel_path": "2022/Staff photos/KLP_2607.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2607.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 6443153, "size_mb": 6.14, "type": "image", "ext": ".jpg", "width": 4236, "height": 3389, "orientation": "landscape", "megapixels": 14.4, "date_taken": "2022:04:06 08:59:15", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0291.jpg", "subject_primary": "individual_portrait", "subject_notes": "Young bearded male crew member in orange Sperry Tree Care branded t-shirt, eyes partially squinted \u2014 candid mid-laugh expression", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "acceptable", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general", "sperry_story_about_page" ], "description": "Young bearded male crew member in orange Sperry Tree Care t-shirt caught mid-laugh, eyes mostly closed. Candid and likable but eyes-closed limits hero use. Fall foliage background.", "caption_suggestion": "We take the work seriously, not ourselves", "flags": [], "fitness_score": 5 }, { "id": "img_0292", "filename": "KLP_2609.jpg", "rel_path": "2022/Staff photos/KLP_2609.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2609.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 5271596, "size_mb": 5.03, "type": "image", "ext": ".jpg", "width": 3749, "height": 2999, "orientation": "landscape", "megapixels": 11.2, "date_taken": "2022:04:06 08:59:27", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0292.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same bearded young male crew member as img_0291, better expression \u2014 eyes open, relaxed smile, orange branded Sperry shirt", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "web_hero", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "estimate_page_trust", "lead_warming_proof", "club_welcome_brand", "social_post_general", "residential_lp" ], "description": "Clean headshot of young bearded male crew member in Sperry Tree Care orange branded t-shirt. Eyes open, genuine relaxed smile. Fall foliage bokeh background. Strong companion to img_0291, preferred frame.", "caption_suggestion": "Certified arborists who treat your trees like their own", "flags": [], "fitness_score": 8 }, { "id": "img_0293", "filename": "KLP_2610.jpg", "rel_path": "2022/Staff photos/KLP_2610.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/KLP_2610.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 5193587, "size_mb": 4.95, "type": "image", "ext": ".jpg", "width": 3809, "height": 3047, "orientation": "landscape", "megapixels": 11.6, "date_taken": "2022:04:06 08:59:33", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0293.jpg", "subject_primary": "individual_portrait", "subject_notes": "Same bearded crew member, third alternate frame, slightly different angle, same orange shirt and fall background", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "social_post_general" ], "description": "Third alternate frame of same young bearded male in orange Sperry Tree Care shirt. Near-duplicate of img_0292 \u2014 use img_0292 as primary; this is backup.", "caption_suggestion": "The crew behind every clean, safe job we deliver", "flags": [], "fitness_score": 6 }, { "id": "img_0294", "filename": "Kiegan.jpg", "rel_path": "2022/Staff photos/Kiegan.jpg", "abs_path_mac": "/Users/Jason/My Drive (jason@bosstorque.ai)/1_Clients/Sperry Tree Care/Ad Creative/Kelly Lyons Photos/2022/Staff photos/Kiegan.jpg", "year_folder": "2022", "subfolder": "Staff photos", "size_bytes": 2818275, "size_mb": 2.69, "type": "image", "ext": ".jpg", "width": 3017, "height": 2414, "orientation": "landscape", "megapixels": 7.3, "date_taken": "2022:04:06 08:49:01", "camera_make": "Canon", "camera_model": "Canon EOS 5D Mark III", "has_gps": "no", "thumbnail": "thumbnails/img_0294.jpg", "subject_primary": "individual_portrait", "subject_notes": "Crew member Kiegan in branded Sperry Tree Care khaki shirt and dark beanie, alternate frame of img_0286 with slightly different crop \u2014 filename confirms first name", "service_category": "none", "property_type": "ambiguous", "season_cue": "fall", "trust_signals": [ "branded_uniform" ], "composition": "portrait_vertical", "text_overlay_room": [ "bottom" ], "quality": "social_only", "lighting": "good", "focus": "sharp", "people": "crew_only", "brand_visibility": "high", "campaign_fit": [ "owner_team_about", "sperry_story_about_page", "social_post_general", "lead_warming_proof" ], "description": "Crew member Kiegan in Sperry Tree Care branded khaki shirt and grey beanie. Alternate frame of img_0286; filename confirms first name. Relaxed, friendly smile. 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