Homepage — Hero (8)
Phase Zero: full-width hero with value proposition. Need a sharp landscape, room for headline overlay, ideally crew or climber in action.
img_0006 · score 9/10 · landscape
"Good pruning fits the space — and the people who tend it."
2020/Aug 20 Grassroots garden/photos/KLP_5091.jpg
img_0010 · score 9/10 · landscape
"We don't leave until the job is done and the site is clean."
2020/Aug 20 Grassroots garden/photos/KLP_5136.jpg
img_0012 · score 9/10 · landscape
"Big trees get the big equipment — and the experience to use it right."
2020/Aug 20 Grassroots garden/photos/KLP_5153.jpg
img_0013 · score 9/10 · landscape
"ISA-certified crew on the job — every cut counts"
2020/Aug 20 Grassroots garden/photos/KLP_5167.jpg
img_0027 · score 9/10 · landscape
"Decades of experience, standing right in your yard."
2020/Aug 2020/KLPP4616.jpg
img_0028 · score 9/10 · landscape
"The guy who wrote your tree's care plan is happy to explain it."
2020/Aug 2020/KLPP4618.jpg
img_0034 · score 9/10 · landscape
"This is the person who will show up, assess, and deliver."
2020/Aug 2020/KLPP4636.jpg
img_0036 · score 9/10 · landscape
"Certified, equipped, and ready before the first branch comes down."
2020/Aug 2020/KLPP4639.jpg
Services Hub — Service Cards (12)
Phase Zero: cards for each service (pruning, removal, stump grinding, hazard, healthcare). Tight subject, clear service category.
img_0006 · score 9/10 · landscape
"Good pruning fits the space — and the people who tend it."
2020/Aug 20 Grassroots garden/photos/KLP_5091.jpg
img_0010 · score 9/10 · landscape
"We don't leave until the job is done and the site is clean."
2020/Aug 20 Grassroots garden/photos/KLP_5136.jpg
img_0012 · score 9/10 · landscape
"Big trees get the big equipment — and the experience to use it right."
2020/Aug 20 Grassroots garden/photos/KLP_5153.jpg
img_0013 · score 9/10 · landscape
"ISA-certified crew on the job — every cut counts"
2020/Aug 20 Grassroots garden/photos/KLP_5167.jpg
img_0042 · score 9/10 · landscape
"You don't see what we see. That's kind of the point."
2020/Aug 2020/KLPP4657.jpg
img_0048 · score 9/10 · landscape
"This is what knowing what you're doing looks like."
2020/June 2020/KLPP0482-2.jpg
img_0053 · score 9/10 · landscape
"Healthy trees don't happen by accident. They're tended."
2020/June 2020/KLPP0517-2.jpg
img_0059 · score 9/10 · landscape
"Right timing, right cut. That's what keeps a plant thriving."
2020/June 2020/KLPP0560.jpg
img_0062 · score 9/10 · landscape
"Spring growth waits for no one. We stay ahead of it."
2020/June 2020/KLPP0577.jpg
img_0068 · score 9/10 · landscape
"These trees take decades to shape. We know how to protect them."
2020/June 2020/KLPP0632-2.jpg
img_0069 · score 9/10 · landscape
"Reading a tree takes years of practice. We've put them in."
2020/June 2020/KLPP0653.jpg
img_0104 · score 9/10 · landscape
"Certified, equipped, and ready before we touch a single branch."
2020/May 2020/KLPP9094.jpg
Before/After Gallery (1)
Phase Zero: completed-work shots — highest trust signal in trade service business.
img_0048 · score 9/10 · landscape
"This is what knowing what you're doing looks like."
2020/June 2020/KLPP0482-2.jpg
Estimate Page — Trust (6)
Phase Zero: Jobber-connected smart form. Imagery should reinforce reliability.
img_0006 · score 9/10 · landscape
"Good pruning fits the space — and the people who tend it."
2020/Aug 20 Grassroots garden/photos/KLP_5091.jpg
img_0010 · score 9/10 · landscape
"We don't leave until the job is done and the site is clean."
2020/Aug 20 Grassroots garden/photos/KLP_5136.jpg
img_0027 · score 9/10 · landscape
"Decades of experience, standing right in your yard."
2020/Aug 2020/KLPP4616.jpg
img_0028 · score 9/10 · landscape
"The guy who wrote your tree's care plan is happy to explain it."
2020/Aug 2020/KLPP4618.jpg
img_0034 · score 9/10 · landscape
"This is the person who will show up, assess, and deliver."
2020/Aug 2020/KLPP4636.jpg
img_0036 · score 9/10 · landscape
"Certified, equipped, and ready before the first branch comes down."
2020/Aug 2020/KLPP4639.jpg
Sperry Story / About (10)
Owner, team, brand attachment. Used in homepage About section, Club welcome email #2.
img_0027 · score 9/10 · landscape
"Decades of experience, standing right in your yard."
2020/Aug 2020/KLPP4616.jpg
img_0028 · score 9/10 · landscape
"The guy who wrote your tree's care plan is happy to explain it."
2020/Aug 2020/KLPP4618.jpg
img_0034 · score 9/10 · landscape
"This is the person who will show up, assess, and deliver."
2020/Aug 2020/KLPP4636.jpg
img_0036 · score 9/10 · landscape
"Certified, equipped, and ready before the first branch comes down."
2020/Aug 2020/KLPP4639.jpg
img_0037 · score 9/10 · landscape
"You know who's showing up before the truck even stops."
2020/Aug 2020/KLPP4640.jpg
img_0053 · score 9/10 · landscape
"Healthy trees don't happen by accident. They're tended."
2020/June 2020/KLPP0517-2.jpg
img_0068 · score 9/10 · landscape
"These trees take decades to shape. We know how to protect them."
2020/June 2020/KLPP0632-2.jpg
img_0069 · score 9/10 · landscape
"Reading a tree takes years of practice. We've put them in."
2020/June 2020/KLPP0653.jpg
img_0070 · score 9/10 · landscape
"This is where we do our best work — inside the canopy."
2020/June 2020/KLPP0663-2.jpg
img_0084 · score 9/10 · landscape
"Trained, certified, and proud of the work. Meet the team."
2020/May 2020/KLPP9025.jpg
Team Portraits — Active Crew (12)
Current team only — exclude former employees flagged in 2022/Staff photos/Former Emps.
img_0027 · score 9/10 · landscape
"Decades of experience, standing right in your yard."
2020/Aug 2020/KLPP4616.jpg
img_0028 · score 9/10 · landscape
"The guy who wrote your tree's care plan is happy to explain it."
2020/Aug 2020/KLPP4618.jpg
img_0034 · score 9/10 · landscape
"This is the person who will show up, assess, and deliver."
2020/Aug 2020/KLPP4636.jpg
img_0036 · score 9/10 · landscape
"Certified, equipped, and ready before the first branch comes down."
2020/Aug 2020/KLPP4639.jpg
img_0037 · score 9/10 · landscape
"You know who's showing up before the truck even stops."
2020/Aug 2020/KLPP4640.jpg
img_0069 · score 9/10 · landscape
"Reading a tree takes years of practice. We've put them in."
2020/June 2020/KLPP0653.jpg
img_0070 · score 9/10 · landscape
"This is where we do our best work — inside the canopy."
2020/June 2020/KLPP0663-2.jpg
img_0084 · score 9/10 · landscape
"Trained, certified, and proud of the work. Meet the team."
2020/May 2020/KLPP9025.jpg
img_0094 · score 9/10 · landscape
"ISA-certified and standing behind every job we do."
2020/May 2020/KLPP9052.jpg
img_0104 · score 9/10 · landscape
"Certified, equipped, and ready before we touch a single branch."
2020/May 2020/KLPP9094.jpg
img_0143 · score 9/10 · landscape
"Local arborist, ISA certified, and proud of every job we do."
2020/May 2020/KLPP9316.jpg
img_0146 · score 9/10 · landscape
"ISA-certified and proud to show up for your trees."
2020/May 2020/KLPP9328.jpg
Spring Pruning Campaign (Emails 1–6) (12)
Pruning action shots, climbers in spring conditions, completed pruning work.
img_0006 · score 9/10 · landscape
"Good pruning fits the space — and the people who tend it."
2020/Aug 20 Grassroots garden/photos/KLP_5091.jpg
img_0012 · score 9/10 · landscape
"Big trees get the big equipment — and the experience to use it right."
2020/Aug 20 Grassroots garden/photos/KLP_5153.jpg
img_0013 · score 9/10 · landscape
"ISA-certified crew on the job — every cut counts"
2020/Aug 20 Grassroots garden/photos/KLP_5167.jpg
img_0048 · score 9/10 · landscape
"This is what knowing what you're doing looks like."
2020/June 2020/KLPP0482-2.jpg
img_0053 · score 9/10 · landscape
"Healthy trees don't happen by accident. They're tended."
2020/June 2020/KLPP0517-2.jpg
img_0059 · score 9/10 · landscape
"Right timing, right cut. That's what keeps a plant thriving."
2020/June 2020/KLPP0560.jpg
img_0062 · score 9/10 · landscape
"Spring growth waits for no one. We stay ahead of it."
2020/June 2020/KLPP0577.jpg
img_0139 · score 9/10 · landscape
"ISA certified and on the job — that's the Sperry difference."
2020/May 2020/KLPP9300.jpg
img_0167 · score 9/10 · landscape
"Precision pruning that shapes without stressing the tree."
2020/May 2020/KLPP9510.jpg
img_0220 · score 9/10 · landscape
"Roped up and moving through the canopy with precision"
2021/Commercial photos 3.25.21/KLP_7932.jpg
img_0221 · score 9/10 · landscape
"Working at height — because some jobs need a climber"
2021/Commercial photos 3.25.21/KLP_7936.jpg
img_0004 · score 8/10 · landscape
"Certified climbers, proper gear — every branch, every time."
2020/Aug 20 Grassroots garden/photos/KLP_5068.jpg
Email 4 — What Our Customers Are Saying (8)
Completed work on real customer property — testimonial backdrops.
img_0084 · score 9/10 · landscape
"Trained, certified, and proud of the work. Meet the team."
2020/May 2020/KLPP9025.jpg
img_0143 · score 9/10 · landscape
"Local arborist, ISA certified, and proud of every job we do."
2020/May 2020/KLPP9316.jpg
img_0159 · score 9/10 · landscape
"We walk the property with you before we touch a single branch."
2020/May 2020/KLPP9416.jpg
img_0162 · score 9/10 · landscape
"Our owner shows up to every estimate — no sales reps, just expertise."
2020/May 2020/KLPP9447.jpg
img_0021 · score 8/10 · landscape
"Decades of experience, one tree at a time"
2020/Aug 2020/KLPP4607.jpg
img_0022 · score 8/10 · landscape
"ISA certified and ready to assess your trees today"
2020/Aug 2020/KLPP4609.jpg
img_0078 · score 8/10 · landscape
"The crew behind every job. Certified, experienced, and local."
2020/May 2020/KLPP9009.jpg
img_0081 · score 8/10 · landscape
"You will know your arborist by name before we start."
2020/May 2020/KLPP9016.jpg
Email 10 — Summer Spotlight: Tree Removal (8)
Removal action, large-tree work, climbers with chainsaws, ground crew managing debris.
img_0010 · score 9/10 · landscape
"We don't leave until the job is done and the site is clean."
2020/Aug 20 Grassroots garden/photos/KLP_5136.jpg
img_0012 · score 9/10 · landscape
"Big trees get the big equipment — and the experience to use it right."
2020/Aug 20 Grassroots garden/photos/KLP_5153.jpg
img_0013 · score 9/10 · landscape
"ISA-certified crew on the job — every cut counts"
2020/Aug 20 Grassroots garden/photos/KLP_5167.jpg
img_0107 · score 9/10 · landscape
"Prepped, geared, and on-site — every job starts the same way."
2020/May 2020/KLPP9108.jpg
img_0105 · score 8/10 · landscape
"Full PPE, every run — that's what safe removal looks like."
2020/May 2020/KLPP9097.jpg
img_0136 · score 8/10 · landscape
"When the tree comes down, we handle every last piece."
2020/May 2020/KLPP9280.jpg
img_0076 · score 7/10 · landscape
"We haul it all. You get your yard back."
2020/June 2020/KLPP0715.jpg
img_0100 · score 7/10 · landscape
"Proper gear on every job — no shortcuts, no exceptions."
2020/May 2020/KLPP9066.jpg
Email 11 — Q3 Booking Window (3)
Fall preview, summer-into-fall transition, polished completed work.
img_0010 · score 9/10 · landscape
"We don't leave until the job is done and the site is clean."
2020/Aug 20 Grassroots garden/photos/KLP_5136.jpg
img_0167 · score 9/10 · landscape
"Precision pruning that shapes without stressing the tree."
2020/May 2020/KLPP9510.jpg
img_0200 · score 8/10 · landscape
"Commercial property tree work done right, start to finish"
2021/Commercial photos 3.25.21/KLP_7859.jpg
Meta Ads — Static Creative (10)
3–5 image variations for Meta. Strong subject, brand visible, room for overlay.
img_0006 · score 9/10 · landscape
"Good pruning fits the space — and the people who tend it."
2020/Aug 20 Grassroots garden/photos/KLP_5091.jpg
img_0010 · score 9/10 · landscape
"We don't leave until the job is done and the site is clean."
2020/Aug 20 Grassroots garden/photos/KLP_5136.jpg
img_0012 · score 9/10 · landscape
"Big trees get the big equipment — and the experience to use it right."
2020/Aug 20 Grassroots garden/photos/KLP_5153.jpg
img_0013 · score 9/10 · landscape
"ISA-certified crew on the job — every cut counts"
2020/Aug 20 Grassroots garden/photos/KLP_5167.jpg
img_0042 · score 9/10 · landscape
"You don't see what we see. That's kind of the point."
2020/Aug 2020/KLPP4657.jpg
img_0048 · score 9/10 · landscape
"This is what knowing what you're doing looks like."
2020/June 2020/KLPP0482-2.jpg
img_0053 · score 9/10 · landscape
"Healthy trees don't happen by accident. They're tended."
2020/June 2020/KLPP0517-2.jpg
img_0059 · score 9/10 · landscape
"Right timing, right cut. That's what keeps a plant thriving."
2020/June 2020/KLPP0560.jpg
img_0062 · score 9/10 · landscape
"Spring growth waits for no one. We stay ahead of it."
2020/June 2020/KLPP0577.jpg
img_0068 · score 9/10 · landscape
"These trees take decades to shape. We know how to protect them."
2020/June 2020/KLPP0632-2.jpg
Meta Ads — Vertical / Reels (8)
Portrait orientation for Stories and Reels.
img_0034 · score 9/10 · landscape
"This is the person who will show up, assess, and deliver."
2020/Aug 2020/KLPP4636.jpg
img_0036 · score 9/10 · landscape
"Certified, equipped, and ready before the first branch comes down."
2020/Aug 2020/KLPP4639.jpg
img_0042 · score 9/10 · landscape
"You don't see what we see. That's kind of the point."
2020/Aug 2020/KLPP4657.jpg
img_0048 · score 9/10 · landscape
"This is what knowing what you're doing looks like."
2020/June 2020/KLPP0482-2.jpg
img_0062 · score 9/10 · landscape
"Spring growth waits for no one. We stay ahead of it."
2020/June 2020/KLPP0577.jpg
img_0070 · score 9/10 · landscape
"This is where we do our best work — inside the canopy."
2020/June 2020/KLPP0663-2.jpg
img_0084 · score 9/10 · landscape
"Trained, certified, and proud of the work. Meet the team."
2020/May 2020/KLPP9025.jpg
img_0104 · score 9/10 · landscape
"Certified, equipped, and ready before we touch a single branch."
2020/May 2020/KLPP9094.jpg
Meta Retargeting (6)
Familiar shots for visitors who already engaged — owner/team or signature work.
img_0010 · score 9/10 · landscape
"We don't leave until the job is done and the site is clean."
2020/Aug 20 Grassroots garden/photos/KLP_5136.jpg
img_0012 · score 9/10 · landscape
"Big trees get the big equipment — and the experience to use it right."
2020/Aug 20 Grassroots garden/photos/KLP_5153.jpg
img_0013 · score 9/10 · landscape
"ISA-certified crew on the job — every cut counts"
2020/Aug 20 Grassroots garden/photos/KLP_5167.jpg
img_0036 · score 9/10 · landscape
"Certified, equipped, and ready before the first branch comes down."
2020/Aug 2020/KLPP4639.jpg
img_0042 · score 9/10 · landscape
"You don't see what we see. That's kind of the point."
2020/Aug 2020/KLPP4657.jpg
img_0048 · score 9/10 · landscape
"This is what knowing what you're doing looks like."
2020/June 2020/KLPP0482-2.jpg
Residential Landing Page (10)
Service-specific LP for homeowners. Curb appeal, residential property cues.
img_0006 · score 9/10 · landscape
"Good pruning fits the space — and the people who tend it."
2020/Aug 20 Grassroots garden/photos/KLP_5091.jpg
img_0013 · score 9/10 · landscape
"ISA-certified crew on the job — every cut counts"
2020/Aug 20 Grassroots garden/photos/KLP_5167.jpg
img_0027 · score 9/10 · landscape
"Decades of experience, standing right in your yard."
2020/Aug 2020/KLPP4616.jpg
img_0028 · score 9/10 · landscape
"The guy who wrote your tree's care plan is happy to explain it."
2020/Aug 2020/KLPP4618.jpg
img_0034 · score 9/10 · landscape
"This is the person who will show up, assess, and deliver."
2020/Aug 2020/KLPP4636.jpg
img_0036 · score 9/10 · landscape
"Certified, equipped, and ready before the first branch comes down."
2020/Aug 2020/KLPP4639.jpg
img_0037 · score 9/10 · landscape
"You know who's showing up before the truck even stops."
2020/Aug 2020/KLPP4640.jpg
img_0042 · score 9/10 · landscape
"You don't see what we see. That's kind of the point."
2020/Aug 2020/KLPP4657.jpg
img_0048 · score 9/10 · landscape
"This is what knowing what you're doing looks like."
2020/June 2020/KLPP0482-2.jpg
img_0053 · score 9/10 · landscape
"Healthy trees don't happen by accident. They're tended."
2020/June 2020/KLPP0517-2.jpg
Commercial / HOA Landing Page (10)
Property management context — scale, professionalism, HOA properties.
img_0010 · score 9/10 · landscape
"We don't leave until the job is done and the site is clean."
2020/Aug 20 Grassroots garden/photos/KLP_5136.jpg
img_0012 · score 9/10 · landscape
"Big trees get the big equipment — and the experience to use it right."
2020/Aug 20 Grassroots garden/photos/KLP_5153.jpg
img_0013 · score 9/10 · landscape
"ISA-certified crew on the job — every cut counts"
2020/Aug 20 Grassroots garden/photos/KLP_5167.jpg
img_0027 · score 9/10 · landscape
"Decades of experience, standing right in your yard."
2020/Aug 2020/KLPP4616.jpg
img_0028 · score 9/10 · landscape
"The guy who wrote your tree's care plan is happy to explain it."
2020/Aug 2020/KLPP4618.jpg
img_0036 · score 9/10 · landscape
"Certified, equipped, and ready before the first branch comes down."
2020/Aug 2020/KLPP4639.jpg
img_0037 · score 9/10 · landscape
"You know who's showing up before the truck even stops."
2020/Aug 2020/KLPP4640.jpg
img_0094 · score 9/10 · landscape
"ISA-certified and standing behind every job we do."
2020/May 2020/KLPP9052.jpg
img_0104 · score 9/10 · landscape
"Certified, equipped, and ready before we touch a single branch."
2020/May 2020/KLPP9094.jpg
img_0107 · score 9/10 · landscape
"Prepped, geared, and on-site — every job starts the same way."
2020/May 2020/KLPP9108.jpg
Hazard / Emergency Landing Page (6)
Emergency/storm/hazard cues for high-intent traffic.
img_0012 · score 9/10 · landscape
"Big trees get the big equipment — and the experience to use it right."
2020/Aug 20 Grassroots garden/photos/KLP_5153.jpg
img_0013 · score 9/10 · landscape
"ISA-certified crew on the job — every cut counts"
2020/Aug 20 Grassroots garden/photos/KLP_5167.jpg
img_0027 · score 9/10 · landscape
"Decades of experience, standing right in your yard."
2020/Aug 2020/KLPP4616.jpg
img_0036 · score 9/10 · landscape
"Certified, equipped, and ready before the first branch comes down."
2020/Aug 2020/KLPP4639.jpg
img_0042 · score 9/10 · landscape
"You don't see what we see. That's kind of the point."
2020/Aug 2020/KLPP4657.jpg
img_0094 · score 9/10 · landscape
"ISA-certified and standing behind every job we do."
2020/May 2020/KLPP9052.jpg
Club Welcome (Emails 1–4) (8)
Brand attachment, Sperry story, seasonal calendar — visual warmth.
img_0027 · score 9/10 · landscape
"Decades of experience, standing right in your yard."
2020/Aug 2020/KLPP4616.jpg
img_0028 · score 9/10 · landscape
"The guy who wrote your tree's care plan is happy to explain it."
2020/Aug 2020/KLPP4618.jpg
img_0034 · score 9/10 · landscape
"This is the person who will show up, assess, and deliver."
2020/Aug 2020/KLPP4636.jpg
img_0036 · score 9/10 · landscape
"Certified, equipped, and ready before the first branch comes down."
2020/Aug 2020/KLPP4639.jpg
img_0037 · score 9/10 · landscape
"You know who's showing up before the truck even stops."
2020/Aug 2020/KLPP4640.jpg
img_0084 · score 9/10 · landscape
"Trained, certified, and proud of the work. Meet the team."
2020/May 2020/KLPP9025.jpg
img_0094 · score 9/10 · landscape
"ISA-certified and standing behind every job we do."
2020/May 2020/KLPP9052.jpg
img_0143 · score 9/10 · landscape
"Local arborist, ISA certified, and proud of every job we do."
2020/May 2020/KLPP9316.jpg
Lead Warming Sequence (8)
Social proof, years-in-business, crew portraits.
img_0006 · score 9/10 · landscape
"Good pruning fits the space — and the people who tend it."
2020/Aug 20 Grassroots garden/photos/KLP_5091.jpg
img_0010 · score 9/10 · landscape
"We don't leave until the job is done and the site is clean."
2020/Aug 20 Grassroots garden/photos/KLP_5136.jpg
img_0012 · score 9/10 · landscape
"Big trees get the big equipment — and the experience to use it right."
2020/Aug 20 Grassroots garden/photos/KLP_5153.jpg
img_0027 · score 9/10 · landscape
"Decades of experience, standing right in your yard."
2020/Aug 2020/KLPP4616.jpg
img_0028 · score 9/10 · landscape
"The guy who wrote your tree's care plan is happy to explain it."
2020/Aug 2020/KLPP4618.jpg
img_0034 · score 9/10 · landscape
"This is the person who will show up, assess, and deliver."
2020/Aug 2020/KLPP4636.jpg
img_0036 · score 9/10 · landscape
"Certified, equipped, and ready before the first branch comes down."
2020/Aug 2020/KLPP4639.jpg
img_0037 · score 9/10 · landscape
"You know who's showing up before the truck even stops."
2020/Aug 2020/KLPP4640.jpg